diff --git "a/40153335-f63a-444f-b680-ec7c0f23d90f.json" "b/40153335-f63a-444f-b680-ec7c0f23d90f.json" new file mode 100644--- /dev/null +++ "b/40153335-f63a-444f-b680-ec7c0f23d90f.json" @@ -0,0 +1,40 @@ +{ + "interaction_id": "40153335-f63a-444f-b680-ec7c0f23d90f", + "search_results": [ + { + "page_name": "Spotify Revenue and Usage Statistics (2024) - Business of Apps", + "page_url": "https://www.businessofapps.com/data/spotify-statistics/", + "page_snippet": "Read on below to find out more. Spotify generated \u20ac13.24 billion revenue in 2023, a 12.9% increase year-on-year \u00b7 Spotify has never published an net profit. In 2022, it posted a \u20ac532 million loss \u00b7 551 million people use Spotify once a month, 220 million are subscribersSpotify is the world\u2019s biggest music streaming platform by number of subscribers. Users of the service simply need to register to have access to one of the largest collections of music in history, plus podcasts and other audio content. It operates on a freemium model. Free Spotify access comes with lower sound quality, advertisements and requires an internet connection. Like Clubhouse, live audio has fallen off somewhat since the pandemic, but Spotify and Twitter look best to capitalize on whatever audience is left. We have collected data and statistics on Spotify. Read on below to find out more. Spotify generated \u20ac13.24 billion revenue in 2023, a 12.9% increase year-on-year \u00b7 Spotify has never published an net profit. In 2022, it posted a \u20ac532 million loss \u00b7 551 million people use Spotify once a month, 220 million are subscribers Spotify had 551 million unique users in 2023, who either use the platform for free with ads or subscribe for ad-free access. Note: Values are from Q2 of each respective year. Source: Company data, Music App Report \u00b7 Spotify\u2019s rest of world subscribers surpassed Europe for the first time in 2023, becoming the largest market. Spotify had 220 million subscribers in 2023, a 17% increase year-on-year. It surpassed 200 million in Q4 2022. ... Spotify had 86 million subscribers in Europe and 62 million in North America, aligning with the regional splits for users.", + "page_result": "\n\n\n\n \n\n\n\n\n\nSpotify Revenue and Usage Statistics (2024) - Business of Apps\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\n\n\n\n\n\n\n\n\n\n \n \n \n \n \n \n \n \n \n \n \n \n\n\n\t\n\n\n\n\n\n\n\n\n\n\n
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Spotify Revenue and Usage Statistics (2024)

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\n Mansoor Iqbal

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Updated: February 20, 2024

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Spotify is the world\u2019s biggest music streaming platform by number of subscribers. Users of the service simply need to register to have access to one of the largest collections of music in history, plus podcasts and other audio content.

It operates on a freemium model. Free Spotify access comes with lower sound quality, advertisements and requires an internet connection. Those who pay for Spotify Premium can listen uninterrupted to high-quality recordings and are able to download songs for offline listening.

Spotify was founded in 2006 in Stockholm, Sweden, by Daniel Ek and Martin Lorentzon. The two wanted to create a legal digital music platform to respond to growing challenge of online music piracy in the early 2000s.

- Advertisement -

Eventually convincing record labels to agree to share content in return for an aggregate 20 percent stake, Spotify was launched in 2008. It was an instant success, with a Facebook partnership helping it rise rapidly to prominence. Surviving the transition to mobile, Spotify went public in April 2018, with a market cap of $26.5 billion after the first day of trading.

It has drawn criticism from recording artists, who complain that it pays too little. Claims to democratize the music industry have also been questioned, with the world\u2019s biggest four music labels responsible for 87 percent of content available on Spotify.

Unfair or not, with the days of physical music long behind us (with the exception of vinyl junkies), Spotify dominates the way we consume music this century. It does not have the run of the market, however. Its rivals include Deezer, Pandora, and most ominously Apple Music, which has gained market leadership in the US and a few other countries.

Spotify has branched off into podcasts, acquiring some of the leading podcasters and podcast networks, such as the Joe Rogan Experience, The Ringer, and Gimlet Media. It sees this as the next pillar of its streaming service, potentially keeping users locked onto the platform for longer.

It also, along with most social networks, launched a Clubhouse-like live audio platform, which it first named Greenroom but relaunched as Spotify Live. Like Clubhouse, live audio has fallen off somewhat since the pandemic, but Spotify and Twitter look best to capitalize on whatever audience is left.

We have collected data and statistics on Spotify. Read on below to find out more.

Spotify Key Statistics

  • Spotify generated \u20ac13.24 billion revenue in 2023, a 12.9% increase year-on-year
  • Spotify has never published an net profit. In 2022, it posted a \u20ac532 million loss
  • 551 million people use Spotify once a month, 220 million are subscribers
  • 100 million songs are available on Spotify and five million podcasts

Music App Report 2024

Want to learn more about the music app industry? In our Music App Report, we cover financials, usage, downloads, and demographics by app and industry, alongside market share, engagement, and benchmarks.

Spotify Overview

Title 1Title 2
Launch date23 April 2006
HQStockholm, Sweden
PeopleDaniel Ek (CEO, co-founder), Martin Lorentzon (co-founder)
Company typePublic (NYSE: SPOT)
IndustryMusic streaming

Spotify Revenue

Spotify increased its annual revenue by 12% in 2023 to \u20ac13.24 billion. It has tripled its revenue in the past five years.

Spotify quarterly revenue 2016 to 2023 ($mm)

Spotify annual revenue 2016 to 2023 ($bn)

YearRevenue (\u20acbn)
20162.94
20174.62
20185.25
20196.76
20207.88
20219.66
202211.72
202313.24

Source: Music App Report, Company data

Spotify ARPU

Spotify average revenue per user decreased in 2023 to \u20ac4.27, the lowest reported value.

Spotify average revenue per user 2015 to 2023 ($)

YearAverage revenue per user (\u20ac)
20156.84
20166.2
20175.32
20184.89
20194.86
20204.41
20214.29
20224.54
20234.27

Note: Values taken in Q2 of each year. Source: Company data

Spotify Profit\u00a0

Spotify has not reported an annual net profit in all the years it has been public. Part of this is due to the royalty fee split it has with publishers, in which it only takes 30 percent of profits.

Spotify annual net income / loss 2009 to 2023 ($mm)

YearNet income / loss ($mm)
2009-18.8
2010-28.5
2011-45.4
2012-83.6
2013-63
2014-188
2015-230
2016-539
2017-1235
2018-78
2019-186
2020-581
2021-34
2022-430
2023-532

Source: Company data, Music App Report

Spotify Users

Spotify had 551 million unique users in 2023, who either use the platform for free with ads or subscribe for ad-free access.

Spotify annual users 2015 to 2023 (mm)

Spotify annual users 2015 to 2023 (mm)

YearUsers (mm)
201577
2016104
2017138
2018180
2019232
2020299
2021365
2022433
2023551

Note: Values are from Q2 of each respective year. Source: Company data, Music App Report

Spotify Users by Region\u00a0

Spotify’s rest of world subscribers surpassed Europe for the first time in 2023, becoming the largest market. The country with the most users is the United States, with over 100 million Spotify users.

Spotify annual users by region 2016 to 2023 (mm)

YearEuropeNorth AmericaLatin AmericaRest of World
20164036208
201751462813
201866563820
201983654935
2020102776654
2021124888073
20221389795103
2023159111116165

Source: Company data

Spotify Subscribers\u00a0

Spotify had 220 million subscribers in 2023, a 17% increase year-on-year. It surpassed 200 million in Q4 2022.

Spotify quarterly subscribers 2015 to 2023 (mm)

Spotify annual subscribers 2015 to 2023 (mm)

YearSubscribers (mm)
201522
201636
201759
201883
2019108
2020138
2021165
2022188
2023220

Source: Music App Report, Company data

Spotify Subscribers by Region\u00a0

Spotify had 86 million subscribers in Europe and 62 million in North America, aligning with the regional splits for users.

Spotify annual subscribers by region 2018 to 2023 (mm)

YearEuropeNorth AmericaLatin AmericaRest of World
20183326177
201943322211
202054402915
202166483318
202273543922
202386624626

Source: Company data

Spotify Age Demographics\u00a0

A majority of Spotify users are under 35 years old, but the average age has been increasing steadily over the years, as music streaming becomes the dominant listening format for all ages.

Spotify age demographics 2023 (%)

AgePercentage of users
18-2426
25-3429
35-4416
45-5411
55+19

Note: Covers US age demographics. Source:\u00a0Verto Analytics\u00a0

Spotify Gender Demographics

Women make up 56% of Spotify’s usage, which matches with surveys conducted on Apple Music users.

Spotify gender demographics 2023 (%)

GenderPercentage of users
Female56
Male44

Note: Covers US age demographics. Source:\u00a0Verto Analytics\u00a0

Spotify Usage Time by Region\u00a0

North American users spend the most time on Spotify every day, European users spend the least amount of time on the platform.

Spotify daily usage time by region 2022 (minutes)

RegionAverage daily usage (minutes)
North America140
Middle East & Africa124
Latin America117
Asia Pacific110
Europe99

Source: GlobalWebIndex

Spotify vs Apple Music: users

Spotify FAQ

How many songs are on Spotify?

Spotify currently holds 100 million songs in its library, with 60,000 added every day

Who is the most streamed artist on Spotify?

Drake is the most streamed artist, with more than 40 billion lifetime plays (ChartMasters)

What is the most streamed song on Spotify?

Ed Sheeran’s Shape of You holds the top spot at 4.3 billion plays (full list)

How many countries is Spotify available in?

Spotify is currently available in 171 markets

How many Spotify users access the app once a day?

44% of users listen to Spotify on a daily basis (Goodwater Capital)\u00a0

How many podcasts are on Spotify?

Spotify currently holds five million podcasts in its library

How much does Spotify pay an artist per stream?

Estimates vary on how much a Spotify stream is worth to artist: from $0.006-0.0084 to as low as $0.00318 per stream (The Verge/Soundcharts)

How much has Spotify paid out to rights holders since launch?

Spotify claims it has paid \u20ac21 billion to rights holders

More Music & Audio App Data

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Spotify User Stats (Updated March 2023)

\"Brian

Written by Brian Dean

\"Spotify

Spotify launched in October 2008 as a music streaming service.

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It took Spotify over two years to reach the 1 million subscriber milestone.

\n

Today, as a publicly traded company, Spotify has 165 million subscribers. And it has expanded beyond music, with more than 2.9 million podcast titles available.

\n

Here\u2019s an overview of what you\u2019ll learn about Spotify in 2023:

\n\n

Spotify monthly active users

\n

According to company-published data, Spotify has 365 million monthly active users. Spotify has seen consistent quarter-on-quarter growth of its active user base since 2015.

\n
\"Spotify
\n

In fact, Spotify has added 133 million monthly active users over the last two years (Q2 2020 – Q2 2021).

\n

According to insights shared in a recent Spotify shareholder letter, Spotify estimates that it will have 400-407 million monthly active users by the end of 2021. A forecasted increase of\u00a0 17.97% compared to the same time last year.

\n
\"Spotify
\n

Here\u2019s a full breakdown of Spotify monthly user growth since 2015:

\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
*projected
Quarter, yearMonthly active users
Q1 201568 million
Q2 201577 million
Q3 201582 million
Q4 201591 million
Q1 201696 million
Q2 2016104 million
Q3 2016113 million
Q4 2016123 million
Q1 2017132 million
Q2 2017138 million
Q3 2017149 million
Q4 2017160 million
Q1 2018157 million
Q2 2018180 million
Q3 2018191 million
Q4 2018207 million
Q1 2019217 million
Q2 2019232 million
Q3 2019248 million
Q4 2019271 million
Q1 2020286 million
Q2 2020299 million
Q3 2020320 million
Q4 2020345 million
Q1 2021356 million
Q2 2021365 million
Q3 2021*377-382 million
Q4 2021*400-407 million
\n
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Sources: Spotify, Statista

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Distribution of Spotify monthly active users

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34% of Spotify\u2019s monthly active users live in Europe. That equates to over 124.1 million monthly active users in the EU alone.

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\"34%
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A further 46% of Spotify MAUs are based in North & Latin America.

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Europe & North America combined make up the majority (58%) of Spotify\u2019s active user base, totaling 211.7 million monthly active users.

\n

Here\u2019s the complete distribution of Spotify MAUs by region:

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\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
RegionShare of monthly active users
Europe34%
North America24%
Latin America22%
Rest of the World20%
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Source: Spotify

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Spotify paying subscribers

\n

Spotify has 165 million Premium subscribers worldwide. An increase from only 100 million subscribers in early 2019.

\n
\"Spotify
\n

Spotify estimates that the audio streaming service is expected to have 177-181 million Premium subscribers by the end of 2021. An annual increase of at least 14.19% (assuming the lowest number in the forecasted range).

\n
\"Spotify
\n

Here\u2019s a complete breakdown of Spotify Premium subscriber growth since Q1 2015:

\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
*projected
Quarter, yearPaying subscribers
Q1 201518 million
Q2 201522 million
Q3 201524 million
Q4 201528 million
Q1 201630 million
Q2 201636 million
Q3 201640 million
Q4 201648 million
Q1 201752 million
Q2 201759 million
Q3 201762 million
Q4 201771 million
Q1 201875 million
Q2 201883 million
Q3 201887 million
Q4 201896 million
Q1 2019100 million
Q2 2019108 million
Q3 2019113 million
Q4 2019124 million
Q1 2020130 million
Q2 2020138 million
Q3 2020144 million
Q4 2020155 million
Q1 2021158 million
Q2 2021165 million
Q3 2021*170-174 million
Q4 2021*177-181 million
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Sources: Statista, Spotify

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Distribution of Spotify Premium subscribers by region

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69% of Spotify Premium subscribers are based in Europe and North America.

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\"69%
\n

Here\u2019s the regional distribution of Spotify Premium subscribers:

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RegionShare of Premium subscribers
Europe40%
North America29%
Latin America20%
Rest of the World11%
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Source: Spotify

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Spotify revenue

\n

Spotify is expected to register between $10.7 and $11.17 billion (\u20ac9.26 – 9.66b) in annual revenue by the end of 2021. An increase from $9.11 billion (\u20ac7.88b) in 2020.

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\"Spotify
\n

Here\u2019s a comprehensive overview of Spotify\u2019s revenue since 2012:

\n
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*projected
YearRevenue (in Euros)
200913.36 million
201073.9 million
2011187.8 million
2012430.1 million
2013746 million
20141.08 billion
20151.94 billion
20162.95 billion
20174.09 billion
20185.26 billion
20196.76 billion
20207.88 billion
2021*9.26 – 9.66 billion
\n
\n

Sources: Statista, Spotify

\n

Spotify revenue by segment: Premium subscribers

\n

Spotify has two revenue streams: subscription fees from Premium subscribers and an ad-supported business.

\n

Spotify registered $8.25 billion (\u20ac7.13b) in revenue in 2020 from Premium subscribers.

\n

In fact, Spotify’s Premium subscriber revenue has increased $1.2 billion (\u20ac1.04b) in 2020 alone.

\n
\"Spotify
\n

For the first two quarters of 2021, premium revenue amounted to $4.6 billion (\u20ac3.98b).

\n

We\u2019ve charted the growth of Spotify revenue from Premium subscribers since 2012:

\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
YearRevenue from Premium subscribers (in Euros)
2012374.6 million
2013677.89 million
2014982.7 million
20151.74 billion
20162.657 billion
20173.67 billion
20184.717 billion
20196.086 billion
20207.13 billion
2021 (Q1+Q2)3.98 billion
\n
\n

Sources: Spotify, Statista

\n

Spotify revenue by segment: ad-supported users

\n

Spotify generated $851 million (\u20ac745m) in annual ad revenue in 2020. An increase from $975.6 million (\u20ac542m) in 2018.

\n
\"Spotify
\n

By the second quarter of 2021, ad-supported users generated $567 million (\u20ac491m) for Spotify.

\n

Here\u2019s an overview of Spotify\u2019s ad-supported revenue since 2012:

\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
YearAd-supported revenue (in euros)
201255.5 million
201368.16 million
2014102 million
2015196 million
2016295 million
2017416 million
2018542 million
2019678 million
2020745 million
2021 (Q1+Q2)491 million
\n
\n

Source: Spotify, Statista

\n

Spotify market share

\n

Spotify has a 33.8% market share in the music streaming space. Among the 487 million people that have a music streaming subscription, 165 million of them are subscribed to Spotify (as of mid-2021).

\n
\"Spotify
\n

Over the past 5 years, Spotify\u2019s market share has been consistently in the 32%-43% range. Although Spotify’s market share has decreased slightly over the past three years.

\n

We\u2019ve charted the Spotify market share among paying music streaming users since 2015:

\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
YearMarket share
201541.2%
201642.8%
201740.3%
201842.7%
201936.4%
2020 (Q1)32.5%
2021 (Q1)32%
\n
\n

Sources: Midia, Statista, Spotify

\n

Spotify as a podcast listening app

\n

Spotify is reported to be the 2nd most used app for listening podcasts in the US, with 40% of listeners frequently using it. That is a 33% increase from 2019.

\n

For Android mobile phone owners in the US, Spotify, along with YouTube, is the most used app for podcast listening, with a 26% market share (up from 23% in 2020).

\n

Among American millennials aged 18-34 who listen to podcasts on a regular basis, Spotify is the most used platform for podcasts (50% are frequently using it).

\n

Source: Westwood One

\n\n

Globally, the Joe Rogan Experience is the most popular podcast on Spotify. Other popular podcast streams include Crime Junkie and Call Her Daddy.

\n

Here\u2019s the complete list of the top 5 most popular podcasts on Spotify globally:

\n
    \n
  1. The Joe Rogan Experience
    2. \n
  2. Crime Junkie
    3. \n
  3. Call Her Daddy
    4. \n
  4. The Daily
    5. \n
  5. Armchair Expert with Dax Shepard
    6. \n
\n

Source: Spotify

\n\n

Among global Spotify podcast listeners, Society & Culture is the most popular podcast genre on the platform. Comedy and Lifestyle & Health round out the top 3 podcast genres on Spotify.

\n

Here\u2019s are the top 5 most popular podcast genres among Spotify\u2019s worldwide audience:

\n
    \n
  1. Society & Culture
    2. \n
  2. Comedy
    3. \n
  3. Lifestyle & Health.
    4. \n
  4. Arts & Entertainment.
    5. \n
  5. Education.
    6. \n
\n

Source: Spotify

\n

How many podcasts are available on Spotify?

\n

Spotify has over 2.9 million podcasts in its catalog. An increase of 5.8x since 2019.

\n

Spotify added 1,700,000 new podcasts in 2020 alone.

\n

Sources: The Guardian, Spotify

\n

In how many countries is Spotify available?

\n

Spotify is currently available in 178 countries. Since 2020, Spotify has expanded its presence to additional 85 countries.

\n

Back in 2017, Spotify was available in 61 markets across the world. Between 2018 and 2021, the audio streaming service became available in 117 additional countries.

\n

Sources: Spotify, TechCrunch, Wikipedia

\n

Spotify app geographic availability by platform

\n

According to Appfigures data, the iOS Spotify mobile app is available for download in 157 countries in the App Store.

\n

As of October 2021, Spotify is available in 90% of countries where the iOS App Store operates.

\n

Besides their desktop offering, the Spotify Music app is available for install on smart TVs via the Roku Channel Store. Spotify for Roku is available in all 17 countries where Roku operates.

\n

In the Amazon App Store, the Spotify app is available in 9 countries among the 11 countries where the Amazon App Store works. The two excluded countries are China and Japan.

\n

Source: Appfigures

\n

How many playlists are available on Spotify?

\n

Spotify has over 4 billion playlists available in its catalog.

\n

The audio streaming platform has added over 1 billion new playlists in 2020 alone.

\n

Source: Spotify

\n\n

All of the top 20 most-followed playlists on Spotify are curated by the company itself.

\n

50% of Spotify’s top 20 most followed playlists are personalized.

\n
\"50%
\n

Categorized by genre, 50% of the top 20 Spotify playlists feature pop music. While pop and Latin music genres are responsible for 10% of total playlist popularity.

\n

70% of Spotify\u2019s top 20 most followed playlists are composed of mostly new tracks (tracks less than 18 months old).

\n

The remaining 30% of Spotify\u2019s top 20 most popular playlists include a minority of new tracks (tracks less than 18 months old).

\n
\"What
\n

Spotify has 27 playlists with over 5 million followers.

\n

Here\u2019s the ranking of the top 20 most followed playlists on Spotify:

\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
PlaylistNumber of followers
Today’s Top Hits27.76 million
Global Top 5015.91 million
RapCaviar13.62 million
\u00a1Viva Latino!10.81 million
Baila Reggaeton10.19 million
Songs to Sing in the Car (personalized)9.78 million
All Out 00s (personalized)9.05 million
Rock Classics (personalized)8.77 million
All Out 80s (personalized)8.17 million
Beast Mode (personalized)7.74 million
All Out 90s (personalized)6.43 million
Mood Booster (personalized)6.39 million
Chill Hits (personalized)6.25 million
Hot Country6.24 million
Peaceful Piano6.13 million
Get Turnt5.96 million
Songs to Sing in the Shower (personalized)5.86 million
Esquenta Sertanejo5.71 million
mint5.57 million
Happy Hits! (personalized)5.52 million
\n
\n

Source: Charmetric, Hypebot

\n

How many tracks are available on Spotify?

\n

Spotify has over 70 million tracks on the platform as of late 2021, according to company data. An increase from 50 million tracks in early 2020.

\n

By the end of 2021, Spotify is expected to upload 22 million more tracks (an average of 60,000 tracks per day, or almost one in every second).

\n

Sources: Music Business Worldwide, Spotify

\n\n

Ed Sheeran is the most popular artist on Spotify, with 85.77 million monthly listeners. An estimated 23.5% of Spotify\u2019s monthly active users have listened to Ed Sheeran.

\n
\"Who
\n

Here\u2019s are the top 20 most popular artists on Spotify ranked by the number of monthly listeners:

\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
ArtistMonthly listeners
Ed Sheeran85.77 million
Ariana Grande69.79 million
Drake57.61 million
Justin Bieber51.06 million
Billie Eilish49.81 million
Eminem48.14 million
Rihanna45.14 million
Taylor Swift43.73 million
BTS39.45 million
Bad Bunny38.13 million
The Weeknd37.14 million
Queen37.02 million
Imagine Dragons36.08 million
Shawn Mendes34.7 million
Post Malone/td>34.34 million
Bruno Mars34.18 million
Arijit Singh33.51 million
Maroon 533.2 million
Marshmello32.15 million
Coldplay32.02 million
\n
\n

In 2020, the most streamed artist among the global Spotify audience was Bad Bunny.

\n

Sources: Charmetric, Spotify

\n

How many people work at Spotify?

\n

According to a Spotify press release, 7,085 employees work at the company as full-time employees. Employee count has grown by 60.8% since 2019.

\n
\"How
\n

We\u2019ve charted the growth of Spotify\u2019s employee headcount since 2011:

\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
YearNumber of employees
2011311
2013958
20141,365
20151,581
20162,162
20172,960
20183,651
20194,405
20206,554
2021 (Q2)7,085
\n
\n

According to Spotify\u2019s annual report, the average annual salary of a full-time employee at Spotify was \u20ac122,814 in 2019. Spotify\u2019s spending on wages and salaries per full-time employee has increased by 9.63% for a year.

\n

Sources: Spotify, Statista.

\n

Conclusion

\n

You made it! That wraps up my list of Spotify users and revenue statistics.

\n

Even though Spotify is a public company, they don\u2019t publish a lot of their data in one place. So I did my best to compile facts and figures available from a range of sources. That way, you could easily find the data that you\u2019re interested in.

\n

Spotify has gone beyond music with major investments in podcasts and video. Yet, the company is still not profitable as of late 2021.

\n

Now I want to hear from you:

\n

Do you have any suggestions for this collection of Spotify statistics? Or questions about the data listed here?

\n

Go ahead and leave a quick comment below.

0 Comments

Leave a Comment

Your email address will not be published. Required fields are marked *
", + "page_last_modified": "" + }, + { + "page_name": "40+ Spotify Statistics: Users, Revenue, Market Share (2024)", + "page_url": "https://headphonesaddict.com/spotify-statistics/", + "page_snippet": "Learn how much Spotify, a famous music streaming service, makes each year, how many users it has, how much it pays to artists, and much more.By the end of 2021, there were 236 million ad-supported users. Here\u2019s a table of the number of free Spotify users per year and their growth: ... Spotify has 205 million premium subscribers as of Q4 2022. Spotify has 205 million premium subscribers as of Q4 2022. That\u2019s 25 million more compared to Q4 2021, despite Spotify dropping its service in Russia and Joe Rogan\u2019s controversial podcasts (Variety). That\u2019s 25 million more compared to Q4 2021, despite Spotify dropping its service in Russia and Joe Rogan\u2019s controversial podcasts (Variety). Here\u2019s a table of premium Spotify users per year: ... Europeans and North Americans represent 67% of all premium Spotify users. 39% of all Spotify users are Europeans, meaning the EU is Spotify\u2019s biggest market. ... There were 44.7 million Spotify Premium subscribers in the US in 2021. There were 44.7 million Spotify Premium subscribers in the US in 2021. By the end of 2022, there will be at least 47.4 million American Spotify users.", + "page_result": "\t\n\n\n\n\n\n\n\n\n\n\n\n\n40+ Spotify Statistics: Users, Revenue, Market Share (2024)\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n\n\n\n\nSkip to main content\n
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40+ Spotify Statistics: Users, Revenue, Market Share (2024)

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\n
\n\n\"Peter\n\nPeter Susic\n
\n
\n\n\n\n\nLast updated: 1 year ago\n
\n\n
\n7 min read\n
\n
\n\n\n
\n
\n
\n
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\n
\n
\n
\n
\n
\n

Founded in 2006 and launched in 2008, Spotify is the biggest and most influential music streaming service that has changed the music industry forever.

\n

Learn fascinating facts behind Spotify demographics, revenue and user numbers, and operation.

\n

Do you know how many artists, out of 11 million on Spotify, earn more than $5 million per year?

\n

Find the answer in the article below. Hint: not many.

\n
\"Spotify
\n
\n
\n
CONTENTS (show more)
\n
    \n
    \n
    \n
    \n

    Spotify Statistics (2024)

    \n
      \n
    • Spotify has 489 million monthly active, 205 million paying, and 295 million ad-supported users.
      • \n
    • 39% of all premium users come from Europe.
      • \n
    • Spotify holds 31% of global music streaming market share, with its closest contender Apple Music holding 15%.
      • \n
    • Spotify earned $9.67 billion in revenue in 2021, out of which $2.59 billion represents the company’s gross profit.
      • \n
    • Spotify’s value dropped from $44.83 billion in Q4 2021 to $20.9 billion in Q1 2022, representing a 53.4% decrease.
      • \n
    • On average, people spend 1.22 hours (or 1h 13min) per day listening to Spotify.
      • \n
    \n

    How many people use Spotify? (Free users)

    \n
      \n
    • Spotify has roughly 295 million free monthly users as of Q4 2022.
      • \n
    \n

    By the end of 2021, there were 236 million ad-supported users.

    \n
    \"Number
    \n

    Here’s a table of the number of free Spotify users per year and their growth:

    \n
    YearNumber of free
    Spotify users    		Difference
    Q4 2022295 million+8.1%
    Q3 2022273 million+6.6%
    Q2 2022256 million+1.6%
    Q1 2022252 million+6.8%
    Q4 2021236 million+18.6%
    Q4 2020199 million+30.1%
    Q4 2019153 million+31.9%
    Q4 2018116 million+28.9%
    Q4 201790 million+9.8%
    Q1 201782 million/
    (Spotify)
    \n
    \n

    How many people have Spotify premium?

    \n
      \n
    • Spotify has 205 million premium subscribers as of Q4 2022.
      • \n
    \n

    That’s 25 million more compared to Q4 2021, despite Spotify dropping its service in Russia and Joe Rogan’s controversial podcasts (Variety).

    \n
    \"Premium
    \n

    Here’s a table of premium Spotify users per year:

    \n
    YearNumber of premium
    Spotify users    		Difference
    Q4 2022205 million+5.1%
    Q3 2022195 million+3.7%
    Q2 2022188 million+3.3%
    Q1 2022182 million+1.1%
    Q4 2021180 million+16.1%
    Q4 2020155 million+25%
    Q4 2019124 million+29.2%
    Q4 201896 million+35.2%
    Q4 201771 million+47.9%
    Q4 201648 million+71.4%
    Q4 201528 million/
    (Spotify) (Spotify 2)
    \n
    \n
      \n
    • Europeans and North Americans represent 67% of all premium Spotify users.
      • \n
    \n

    39% of all Spotify users are Europeans, meaning the EU is Spotify’s biggest market.

    \n

    (Spotify 9)

    \n

    How many people use Spotify in the US?

    \n
      \n
    • There were 44.7 million Spotify Premium subscribers in the US in 2021.
      • \n
    \n

    By the end of 2022, there will be at least 47.4 million American Spotify users.

    \n
    \"Premium
    \n

    Here’s a table of the premium Spotify users in the US:

    \n
    YearNumber of premium
    Spotify users in the US    		Difference
    2023
    (estimation)    		49.5 million+4.4%
    2022
    (estimation)    		47.4 million+6%
    202144.7 million+10.9%
    202040.3 million+21.4%
    201933.2 million+28.7%
    201825.8 million/
    (eMarketer)
    \n
    \n
      \n
    • In 2021, there were 41.5 million free Spotify users in the US.
      • \n
    \n

    By the end of 2022, there will be around 45.4 million free Spotify users in the US.

    \n
    \"Number
    \n

    We tabled free US Spotify users per year:

    \n
    YearNumber of ad-supported
    Spotify users in the US    		Difference
    2023
    (estimation)    		48 million+5.7%
    2022
    (estimation)    		45.4 million+9.4%
    202141.5 million+9.5%
    202037.9 million+13.5%
    201933.4 million+22.3%
    201827.3 million/
    (eMarketer)
    \n
    \n
      \n
    • American Spotify users represented 30% of the total Spotify user base in 2021.
      • \n
    \n

    The US user base grew by 5% between 2020-2021.

    \n
    YearGlobal share
    of American
    Spotify users
    202130%
    202025%
    201924%
    201820%
    201718%
    201613%
    201510%
    20146%
    20134%
    (Statista)
    \n
    \n
      \n
    • Spotify had 57.4 million premium users from North America in Q4 2022.
      • \n
    \n

    (Spotify 9)

    \n

    How many monthly active users does Spotify have?

    \n
      \n
    • Spotify currently has 489 million monthly active users.
      • \n
    \n

    That includes ad-supported and premium users.

    \n
    \"Number
    \n

    Here’s a table of Spotify’s monthly active users per year:

    \n
    YearNumber of Spotify
    monthly active users    		Difference
    Q4 2022489 million+15.9%
    Q1 2022422 million+3.9%
    2021406 million+17.7%
    2020345 million+27.3%
    2019271 million+30.9%
    2018207 million+29.4%
    2017160 million+29
    2016124 million+36.3%
    201591 million/
    (Spotify) (Spotify 2)
    \n
    \n

    Spotify users by country

    \n
      \n
    • Europe has the largest share of premium (39%) and monthly active (30%) Spotify users as of Q4 2022.
      • \n
    \n

    Followed by North America’s share of 28% premium and 21% monthly active users.

    \n

    Monthly active users include both premium and free users.

    \n
    \"Share
    \n

    Share of premium and free Spotify users by region in Q4 2022:

    \n
    RegionShare of
    premium users    		Share of monthly
    active users
    Europe39%30%
    North America28%21%
    Latin America21%21%
    Rest of World12%28%
    (Spotify 9)
    \n
    \n

    Spotify user market share in Q1 2022, by region.

    \n
    RegionShare of
    premium users    		Share of monthly
    active users
    Europe39%33%
    North America29%23%
    Latin America21%22%
    Rest of World11%23%
    (Spotify 3)
    \n
    \n
      \n
    • Spotify user market share in 2021, by region.
      • \n
    \n
    RegionShare of
    premium users    		Share of monthly
    active users
    Europe40%34%
    North America29%24%
    Latin America20%22%
    Rest of World11%20%
    (Spotify 4)
    \n
    \n
      \n
    • Spotify user market share in 2020, by region.
      • \n
    \n
    RegionShare of
    premium users    		Share of monthly
    active users
    Europe40%35%
    North America29%24%
    Latin America21%22%
    Rest of World11%19%
    (Spotify 5)
    \n
    \n

    What is Spotify’s biggest demographic?

    \n
      \n
    • Spotify is the most popular among the 25-34 age group (29%) as of 2018.
      • \n
    \n

    Based on Verto’s research, the second largest is the 18-24 age group (26%).

    \n

    Here’s a table of Spotify popularity by age group:

    \n
    Age groupPopularity
    percentage
    18-2426%
    25-3429%
    35-4416%
    45-5411%
    55+19%
    (Statista 2)
    \n
    \n

    Spotify users by gender

    \n
      \n
    • In 2018, 56% of Spotify users were men.
      • \n
    \n

    Women represent the remaining 44%.

    \n

    (Statista 2)

    \n

    How many countries have Spotify?

    \n
      \n
    • Spotify is supported in 236 countries worldwide.
      • \n
    \n

    (Spotify 6)

    \n

    Or in 183 markets.

    \n

    (Spotify 7)

    \n

    Spotify users vs. Apple Music users

    \n
      \n
    • Spotify has 205 million paid users, whereas Apple Music has 84.7 million.
      • \n
    \n

    The Apple Music user data is calculated from the market share data from Q2 2022. Find more at Apple Music statistics.

    \n

    (MIDiA)

    \n

    Subscriber count comparison between Spotify and Apple Music:

    \n
    \"Paying
    \n

    Here’s a table of Spotify vs. Apple Music subscriber numbers per year:

    \n
    YearSpotifyApple
    Music
    2022205 million84.7 million
    (Q2 2022)
    2021180 million78.6 million
    2020155 million72 million
    2019124 million60 million
    201896 million41 million
    201771 million28 million
    201648 million19 million
    201528 million/
    (Spotify) (Spotify 2) (MIDiA) (Statista 3)
    \n
    \n
      \n
    • In Q2 2021, Spotify held 30.5% of the market share, whereas Apple Music held 13.7%.
      • \n
    \n

    (MIDiA)

    \n

    Spotify podcast listeners vs. Apple Music podcast listeners

    \n
      \n
    • With 28.3 million, Spotify had more podcast listeners in the US than Apple’s 28.1 million in February 2021.
      • \n
    \n

    It’s expected that Spotify will have 32.5 million American listeners by the end of 2022, whereas Apple will only have 28.5 million.

    \n

    In 2020, Spotify had fewer listeners at 19.9 million, while Apple had 27.8 million. From the data we can assume Spotify is gaining new podcast listeners faster.

    \n
    \"Spotify
    \n

    Here’s a table of Spotify vs. Apple Music podcast listeners per year:

    \n
    YearSpotify’s podcast
    listeners in the US    		Apple’s podcast
    listeners in the US
    Q4 2022
    (estimation)    		32.5 million28.5 million
    February 202128.3 million28.1 million
    202019.9 million27.8 million
    (eMarketer 2)
    \n
    \n
      \n
    • In total, there were 117.8 million podcast listeners in the US in 2021.
      • \n
    \n

    In 2020, the number was 107 million.

    \n

    (eMarketer 3)

    \n

    How many podcasts are on Spotify?

    \n
      \n
    • There are more than 4 million podcasts on Spotify as of Q1 2022.
      • \n
    \n
    \"Number
    \n

    Check the table of the number and growth of podcasters on Spotify per year:

    \n
    Quarter of
    the year    		Number of podcasters
    on Spotify    		Difference
    Q4 20225 million+6.4%
    Q3 20224.7 million+6.8%
    Q2 20224.4 million+10%
    Q1 20224 million+11.1%
    Q4 20213.6 million+12.5%
    Q3 20213.2 million+10.3%
    Q2 20212.9 million+11.5%
    Q1 20212.6 million+18.2%
    Q4 20202.2 million+15.8%
    Q3 20201.9 million+26.7%
    Q2 20201.5 million+50%
    Q1 20201 million+42.8%
    Q4 2019700,000/
    (Spotify, Spotify 9)
    \n
    \n

    Spotify revenue

    \n
      \n
    • Spotify earned $11.73 billion in the calendar year (CY) 2022.
      • \n
    \n

    That is the first time Spotify earned over $10 billion in one year. 2022’s revenue is also roughly 10 times higher than 2015’s revenue.

    \n
    \"Spotify
    CY= calendar year
    \n

    Here’s a table of Spotify revenue per year:

    \n
    YearSpotify
    revenue    		Difference
    CY 2022$11.73 billion+21.3%
    CY 2021$9.67 billion+22.4%
    CY 2020$7.9 billion+16.9%
    CY 2019$6.76 billion+28.8%
    CY 2018$5.25 billion+28.3%
    CY 2017$4.09 billion+38.6%
    CY 2016$2.95 billion+52.1%
    CY 2015$1.94 billion/
    (Spotify) (Statista 4)
    \n

    Spotify’s revenue comparison between premium and ad-supported users:

    \n
    \"Premium
    \n

    Comparison table of Spotify’s free and premium revenue (per year):

    \n
    YearRevenue from
    premium users    		Revenue from
    free users
    CY 2022$10.25 billion$1.48 billion
    CY 2021$8.45 billion$1.21 billion
    CY 2020$7.14 billion$745 million
    CY 2019$6.08 billion$678 million
    CY 2018$4.72 billion$542 million
    CY 2017$3.67 billion$416 million
    (Spotify)
    \n
    \n
      \n
    • Music streaming revenue reached $16.9 billion in 2021, with Spotify earning the largest sum out of all streaming services.
      • \n
    \n

    (Spotify 8)

    \n
      \n
    • Approximately 1040 artists on Spotify generated $1 million in 2021.
      • \n
    \n

    In 2020, 860 artists managed to generate over one million in earnings.

    \n
    YearNumber of artists generating
    more than $1 million on Spotify
    20211,040 artists
    2020860 artists
    2019720 artists
    2018590 artists
    2017460 artists
    (Spotify 8)
    \n
    \n
      \n
    • Exactly 450 artists generated over $2 million on Spotify in 2021.
      • \n
    \n

    That’s a 110% increase compared to 2020.

    \n

    Furthermore, 130 artists generated $5 million, representing a 160% increase compared to 2020.

    \n

    Revenue generated by artists in 2021 on Spotify:

    \n
    Revenue
    generated    		Number of artists
    Over $5 million130 artists
    Over $2 million450 artists
    Over $1 million1040 artists
    Over $10,00052,600 artists
    (Spotify 8)
    \n
    \n

    Spotify profit

    \n
      \n
    • Spotify generated a gross profit of $2.93 billion in CY 2022.
      • \n
    \n

    The company profited $340 million or 13.1% more than in CY 2021.

    \n
    \"Spotify
    \n

    Here’s a table of Spotify gross profit per year:

    \n
    YearSpotify
    gross profit    		Difference
    CY 2022$2.93 billion+13.1%
    CY 2021$2.59 billion+28.8%
    CY 2020$2.01 billion+16.9%
    CY 2019$1.72 billion+27.4%
    CY 2018$1.35 billion+59%
    CY 2017$849 million/
    (Spotify)
    \n
    \n

    How much is Spotify worth?

    \n
      \n
    • Spotify is worth $24.22 billion as of February 2023.
      • \n
    \n

    That makes it the 730th most valuable company in the world, with a share price of $125.33.

    \n

    However, that’s a 15.9% increase in the company’s value compared to Q1 2022, when Spotify was valued at $20.9 billion.

    \n

    In Q1 2022, the company’s value was the lowest since September 2019, when Spotify was valued at $19.9 billion.

    \n
    \"Spotify
    \n

    See the Spotify market value and growth in the table below:

    \n
    Quarter of
    the year    		Spotify’s
    value    		Difference
    Q1 2023$24.22 billion+15.9%
    Q1 2022$20.9 billion-53.4%
    Q4 2021$44.83 billion-24.8%
    Q4 2020$59.66 billion+116.4%
    Q4 2019$27.57 billion+34.3%
    Q4 2018$20.53 billion/
    (CMC)
    \n
    \n

    Spotify market share

    \n
      \n
    • Spotify’s market share was valued at 30.5% in Q2 2022.
      • \n
    \n

    Spotify dominates the market for quite some time now. In Q2 2021, the share was slightly bigger at 31%.

    \n

    Interestingly, Spotify’s market share shrinks each year by a few percent.

    \n
    \"Spotify
    \n

    Here’s a table of Spotify’s market share per year:

    \n
    Quarter of
    the year    		Global
    market share
    Q2 202230.5%
    Q2 202131%
    Q1 202132%
    Q2 202033%
    Q2 201934%
    Q4 201836.2%
    Q2 201836%
    Q4 201735.8%
    Q2 201736%
    Q4 201643%
    Q4 201541.2%
    (MIB, MIDiA, MIDiA 2, MIDiA 3, MIDiA 4, Seeking Alpha)
    \n
    \n

    How many songs are on Spotify?

    \n
      \n
    • Spotify has 100 million songs in its catalog.
      • \n
    \n

    That’s exactly as much as Amazon Music and Apple Music.

    \n

    (Spotify 10)

    \n
      \n
    • The number of songs compared between the most popular streaming services.
      • \n
    \n

    Of course, the number of available songs can change based on region (copyright restrictions).

    \n

    Learn more about streaming services in our music streaming statistics article.

    \n
    \"Number
    \n

    See the table about the number of songs available in each streaming service:

    \n
    Streaming serviceNumber of songs
    in the catalog
    Apple Music100 million
    Deezer90 million
    Amazon Music100 million
    Spotify100 million
    TIDAL90 million
    YouTube Music80 million
    Yandex40 million
    Tencent Music60 million
    NetEase60 million
    (Official data)
    \n
    \n

    What’s Spotify’s number 1 song?

    \n
      \n
    • The number one most-streamed song of 2022 was “As It Was” by Harry Styles.
      • \n
    \n
    Year#1 charting song
    on Spotify
    2022“As It Was” by Harry Styles
    2021“drivers license” by Olivia Rodrigo
    2020“Blinding Lights” by Weeknd
    2019\u201cSenorita\u201d by Camila Cabello and Shawn Mendes
    2018“God’s Plan” by Drake
    2017“Shape of You” by Ed Sheeran
    2016“One Dance” by Drake (feat. Wizkid and Kyla)
    2015“Lean On” by Major Lazer (feat. M\u00f8)
    (Insider, Axios)
    \n
    \n

    How many artists are on Spotify?

    \n
      \n
    • Spotify had 11 million creators on its platform by the end of 2021.
      • \n
    \n
    \"Spotify
    \n

    (RouteNote)

    \n
      \n
    • In 2020, almost 80% of artists had less than 50 monthly listeners.
      • \n
    \n

    By the end of 2020, Spotify had 8 million artists, meaning that 80% equals 6.3 million artists. 

    \n

    Only around 1.73 million artists had more than 50 monthly listeners.

    \n

    Based on the Music Business Worldwide research, 67% of all artists on the platform released less than 10 tracks.

    \n

    (MBW)

    \n

    Most popular artists on Spotify of all time:

    \n
    ArtistNumber of streams
    Drake55.7 billion
    Bad Bunny50.5 billion
    Taylor Swift41.4 billion
    Ed Sheeran40.8 billion
    The Weeknd38.9 billion
    Justin Bieber34.8 billion
    Ariana Grande34.6 billion
    Eminem33.4 billion
    BTS31.7 billion
    Post Malone31.7 billion
    (ChartMasters)
    \n
    \n

    Most followed artists on Spotify in 2022:

    \n
    ArtistNumber of followers
    on Spotify
    Ed Sheeran109.6 million
    Ariana Grande87.9 million
    Billie Eilish76.6 million
    Drake72.1 million
    Justin Bieber70 million
    Arijit Singh69.9 million
    Taylor Swift68.2 million
    Eminen66.3 million
    Bad Bunny64.8 million
    BTS61.4 million
    (ChartMasters 2)
    \n
    \n

    Artists with the most monthly listeners on Spotify in 2022:

    \n
    ArtistMonthly listeners
    on Spotify
    The Weeknd98.6 million
    Miley Cyrus85 million
    Taylor Swift80 million
    Ed Sheeran77.7 million
    Shakira77.5 million
    Rihanna76.9 million
    Sam Smith74.9 million
    David Guetta72.1 million
    SZA69.1 million
    Drake68.7 million
    (Kworb)
    \n
    \n

    What are the average minutes listened on Spotify?

    \n
      \n
    • On average, Spotify users spent 26,637 minutes listening to music in 2021.
      • \n
    \n

    That equals 443.95 hours per year, 37 hours per month, 8.54 hours per week, and 1.22 hours per day.

    \n

    The 35-44 age group listened to Spotify the most, with 1.31 hours per day in 2021.

    \n
    Age
    group    		Per
    day    		Per
    week    		Per
    month    		Per
    year
    18-241.22h8.56h37.1h445.32h
    35-441.31h9.18h39.8h477.55h
    45-541.22h8.57h37.1h445.45h
    55-641.04h7.27h31.52h378.22h
    65+0.76h5.34h19h277.78h
    (OnePoll)
    \n
    \n

    How much does Spotify pay for 100,000 streams?

    \n
      \n
    • Spotify pays roughly $437 per 100,000 music streams.
      • \n
    \n

    That’s an estimation based on figures from the US.

    \n

    (Ditto)

    \n
    \"Streaming
    (RouteNote 4)
    \n
      \n
    • An artist earns per stream between $0.001 and $0.008.
      • \n
    \n

    Final earnings are based on how long the stream was, from which country it came, and whether it came from paid or free account.

    \n

    (WCS)

    \n

    How many downloads does the Spotify app have?

    \n
      \n
    • Spotify has more than one billion downloads in the Google Play Store.
      • \n
    \n

    (Play Store)

    \n

    There’s no official data on App Store downloads, only that the app already has more than 22.4 million ratings.

    \n

    (App Store)

    \n
      \n
    • Around 10.86 people downloaded the Spotify app from Play Store in February 2022 alone.
      • \n
    \n

    On App Store, Spotify generated 3.6 million downloads in February 2022.

    \n

    (Statista 5) (Statista 6)

    \n

    Read more:

    \n\n

    Conclusion

    \n

    These were the latest Spotify stats and facts.

    \n

    Spotify is still, even after all controversies (artist not happy with the payment, Joe Rogan podcasts), the biggest and most popular music streaming platform that keeps on growing.

    \n

    However, while its subscriber count and revenue are increasing, the company’s value is decreasing.

    \n

    Hope you’ve learned something new. Have we missed anything? What streaming service are you using and why?

    \n

    Please let us know down in the comments.

    \n
    \n

    Sources: Spotify, Spotify 2, Spotify 3, Spotify 4, Spotify 5, Spotify 6, Spotify 7, Spotify 8, Variety, eMarketer, eMarketer 2, eMarketer 3, Statista, Statista 2, Statista 3, Statista 4, Statista 5, Statista 6, MIDiA, MIDiA 2, MIDiA 3, MIDiA 4, CMC, MIB, Seeking Alpha, Insider, RouteNote, RouteNote 2, RouteNote 3, RouteNote 4, MBW, LN, OnePoll, Ditto, WCS, Play Store, App Store

    \n

    Spotify 9, Q4 2022 Update. Published Jan 31, 2023. Accessed Feb 20, 2023.

    \n

    Spotify 10, Highlights for advertisers from Spotify’s Q4 2022 earnings. Published Feb 2023. Accessed Feb 20, 2023.

    \n

    Axios, Throwbacks run up the score for this year’s Spotify Wrapped. Published Nov 30, 2022. Accessed Feb 20, 2023.

    \n

    ChartMasters, Most streamed artists on Spotify. Published February 2023. Accessed Feb 20, 2023.

    \n

    ChartMasters 2, Most followed artists on Spotify. Published February 2023. Accessed Feb 20, 2023.

    \n

    Kworb, Spotify top artists by monthly listeners. Published February 2023. Accessed Feb 20, 2023.

    \n
    \"Peter
    Peter Susic

    From a childhood fascination with sound, Peter’s passion has evolved into a relentless pursuit of the finest headphones. He’s an audio expert with over 5 years of experience in testing both audiophile and consumer-grade headphones. Quote: “After many years, I can confidently tell which headphones are good and which are terrible.” Find his honest opinion in his reviews.

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    \n11 min read
    \nStatistics

    23 Essential Spotify Statistics You Need to Know in 2024

    \n\n\n\"Herd\n
    \nJack Shepherd
    \nCo-Founder & Marketing Director
    \nUpdated on 26 Feb 2024
    \nContents

    If you\u2019re in the mood to listen to music or tune into a podcast, it\u2019s safe to say Spotify might be one of your go-to platforms. This streaming service offers a plethora of music and podcast genres, ensuring there\u2019s something for everyone\u2019s interests and moods.

    To learn more about its users, listening data, and more, we\u2019ve rounded up some essential Spotify statistics you need to know in 2024.

    Spotify Worldwide Statistics

    Now, let\u2019s take a look at Spotify on a global scale. Considering the service is available across so many markets worldwide, Spotify does have a pretty expansive user base to contribute to its success. Here are a few Spotify statistics that show just how popular it\u2019s become over the years:

    1. As of the Third Quarter of 2023, Spotify Has 573 Million Active Users Worldwide

    As a host to both music and podcasts, Spotify has become a go-to service for many. So, it\u2019s no wonder they\u2019ve amassed a whopping 573 million active users around the globe as of mid-to-late 2023.

    \"As

    2. There Are 361 Million Ad-Supported Monthly Active Users on Spotify

    One of the great things about Spotify is that it gives users the option to use the service for free or pay for a premium account. Free users will hear and see ads every so often and are unable to access the full range of features the streaming service provides. As of the third quarter of 2023, Spotify reportedly had 361 million monthly active users, up from 273 million in the same quarter last year, on a free, ad-supported plan.

    3. The Service Has 226 Million Premium Subscribers Globally

    For those who want to ditch the ads, it\u2019s worthwhile to invest in Spotify\u2019s premium plan. In Q3 2023, it was reported that Spotify has 226 million premium subscribers worldwide. That number has more than doubled since early 2017, showing how much the service has grown over the years.

    \"The

    4. Spotify\u2019s 2022 Revenue Was Over 11.7 Billion Euros

    A majority of Spotify\u2019s revenue comes from premium subscriptions rather than ad placements. In 2022, the company generated over 11.7 billion euros in revenue, which was up from 9.67 billion in 2021. So, it\u2019s clear that people are seeing the value of investing in a premium account.

    \"Spotify\u2019s

    Spotify UK Statistics

    To kick things off, let\u2019s take a look at some Spotify statistics that are specific to the streaming service\u2019s user base in the UK. Here\u2019s what you need to know:

    5. Digital Music Enthusiasts in the U.S. Prefer Spotify

    Approximately 47% of digital music enthusiasts in the United States prefer Spotify. Interestingly, among the 91% of U.S. respondents familiar with Spotify, 52% hold a positive view of the brand. In terms of usage, 43% of U.S. digital music users engage with Spotify. This implies that among the 91% who are aware of the brand, 47% actively use its services.

    \"Digital

    6. Spotify Dominates the Audio Subscription Market With 62% of UK Subscribers Holding a Spotify Account in 2020

    In 2020, Kantar\u2019s Entertainment on Demand service for the audio subscription market found that 62% of UK subscribers had a Spotify account. This made it the most popular among music streamers.

    Spotify Genre Statistics

    Between the music and podcasts, there\u2019s so much content for users to consume on Spotify. And considering that content spans a wide array of genres, there\u2019s something for everyone to enjoy. Here are some Spotify statistics that show what people are listening to when it comes to different genres:

    7. The Most Popular Podcast Genre for Men is Humor and for Women is Health and Fitness

    Worldwide on Spotify, the predominant podcast genre among men revolves around humor, with notable entries like \"The Joe Rogan Experience.\" In contrast, women tend to gravitate towards health and fitness content. Spotify has reported that the most rapidly expanding podcast categories globally in 2023 include society and culture, education, religion and spirituality, health and fitness, as well as business and technology.

    Spotify User Statistics

    Now, the question is\u2026 Who is using Spotify? Luckily, some helpful Spotify data gives us insight into their global user base. For instance, do men or women use Spotify more often? Where are Spotify\u2019s users located? We can answer those questions with these Spotify statistics:

    8. Spotify is Accessible in over 180 Countries Across the Globe

    An unparalleled number of listeners can explore, organize, and enjoy a diverse array of over 100 million songs, 5 million podcast episodes, and 350,000 audiobooks individually on Spotify. As the foremost global audio streaming subscription service, Spotify boasts a user base exceeding 574 million individuals, with over 226 million dedicated subscribers spanning across more than 180 markets worldwide.

    9. Females Make Up 56% of Spotify\u2019s User Base in the U.S.

    Data shows that Spotify is a bit more popular among females, as they make up 56% of the platform\u2019s user base. Males are just 44% of Spotify\u2019s users. As Spotify continues to grow, perhaps we\u2019ll see that gap shrink over time.

    \"Gender

    10. Most of Spotify\u2019s Users in the U.S. Are Ages 25-34

    A majority of Spotify\u2019s users are on the younger side, being that they\u2019re under 35 years of age. The largest age group on Spotify is those between the ages of 25 and 34. They make up 29% of users.

    \"Age

    11. 30% of Americans Reportedly Used Spotify Every Month in 2021

    Up by 1% from the previous year, 30% of Americans were reportedly using Spotify monthly in 2021. Although it\u2019s only a small increase, it does show the streaming service is securing more users. Weekly usage saw a spike as well. From 2020 to 2021, weekly Spotify usage in America increased from 22% to 28%.

    Spotify Wrapped Statistics

    Whether you\u2019re a Spotify user or not, you\u2019re probably familiar with Spotify Wrapped. This feature gets a ton of attention around the holiday season at the end of the year because everyone wants to share their top artists and songs with friends and family on social media. Here are some Spotify statistics about the Wrapped feature and its success:

    12. Spotify Wrapped Officially Launched in 2017

    Wrapped initially started back in 2015 but was known as the Year in Music at the time. This showcased the biggest songs of the year, as well as an individual user\u2019s top 100 songs. It was renamed Wrapped in 2016. However, it wasn\u2019t until 2017 that its functionality changed. It now features tons of personalised listening data for users to see what they loved over the course of the year.

    13. App Downloads Increased After Spotify Wrapped Shares

    In the first week of December 2020, Spotify saw a 21% increase in mobile app downloads after the year\u2019s Spotify Wrapped was released. Everyone wants to partake in the fun!

    Spotify Listening Statistics

    Sure, you can see your personal listening statistics on Spotify. But what if you want to know about the listening-related Spotify statistics of users around the world? Here are some helpful data:

    14. There Are Over 100 Million Tracks on Spotify

    No matter what you\u2019re in the mood to listen to, Spotify likely has you covered! There are over 100 million tracks on the platform, giving you a plethora of artists and genres to choose from.

    15. North American Users Spend the Most Time on Spotify

    When breaking down daily Spotify usage by region, North America comes out on top. Users based in North America spend an average of 140 minutes daily on Spotify.

    Spotify Artist Statistics

    Have you ever wondered which artists reign supreme on Spotify? Well, some interesting Spotify statistics allow us to see the artists that gain the most streams, as well as which songs are the most popular. Check out this data:

    16. Taylor Swift Was the Most-Streamed Artist Globally in 2023

    The confirmation is in: Taylor Swift claims the title of the most-streamed artist in 2023, as per Spotify's recent announcement.

    On November 29, 2023, Spotify unveiled its 2023 Wrapped lists, revealing the year's most-streamed music. Swift's songs resonated with audiences, accumulating over 26.1 billion streams globally since January 1. This remarkable feat is perhaps influenced by the singer's consistent media presence, including her high-profile romance with NFL football star Travis Kelce and the attention-grabbing concert ticket controversies that marked the end of 2023.

    \"Taylor

      17. The Top Song of 2023 Was \u201cFlowers\u201d by Miley Cyrus

      Miley Cyrus' \"Flowers\" clinched the title of the most-streamed global track with 1.6 billion streams since its January release. Bad Bunny, the second most-streamed artist, featured solo with \"WHERE SHE GOES\" (No. 40) and collaborated with Grupo Frontera and Chenco Corleone on \"un x100to\" (No. 16) and \"Me Porto Bonito\" (No. 47).

      Morgan Wallen's \"Last Night\" secured the No. 28 spot, and Taylor Swift, Spotify's top artist of the year, claimed three spots with her hits \"Anti-Hero\" (No. 10), \"Cruel Summer\" (No. 6), and \"Blank Space\" (No. 38) on the year-end playlist.

      18. Over $7 Billion Was Paid to Spotify Artists in 2021

      Of course, Spotify does have to pay royalties to the artists who allow their music to be streamed over the platform. In 2021, Spotify paid over $7 billion to its artists.

      Spotify Podcast Statistics

      While Spotify may be a go-to for streaming music, you don\u2019t want to skip out on their massive library of podcasts. It\u2019s become a popular platform for podcast creators to upload episodes since it allows them to reach a wider audience. Check out these Spotify statistics regarding podcasts:

      19. There Are More Than 5 Million Podcast Titles on Spotify

      According to Spotify, the platform is home to over 5 million podcast titles, making it a common choice for podcast creators. Many podcasters have chosen to upload exclusively to Spotify and ditch any other podcasting platforms.

      20. Spotify Reaches 32.5 Million Podcast Listeners Per Month

      When looking at the data for 2022, it\u2019s estimated that Spotify will reach 32.5 million podcast listeners monthly. On the other hand, it\u2019s predicted that Apple Podcasts will only reach 28.5 million monthly listeners. So, that means Spotify seems to be coming out on top for the time being.

      21. The Joe Rogan Experience Was the Top Podcast in 2023

      The top podcast globally in 2023 was The Joe Rogan Experience, which streams exclusively on Spotify.

      \"The

        Spotify Playlist Statistics

        One of Spotify\u2019s top features is the ability for users to create playlists of all their favourite songs. Users create playlists dedicated to their top artists, the songs they love the most and even create playlists for different moods.

        Many users enjoy getting creative with their playlists. So, here are some Spotify statistics focused specifically on playlists:

        22. There Are Around 4 Billion Playlists on Spotify

        As it stands, there are approximately 4 billion playlists on Spotify, spanning a wide array of genres. In 2020 alone, 1 billion new playlists were created, showing just how often people love to create brand new playlists to listen to and share with friends and family.

        23. The Most Popular Spotify Playlist is Today\u2019s Top Hits

        Who doesn\u2019t love to listen to the hits that are currently topping the charts? \u201cToday\u2019s Top Hits\u201d is the most popular Spotify playlist with over 26 million followers. \u201cTop 50 - Global\u201d comes in second place.

        Using These Spotify Statistics

        If these Spotify statistics don\u2019t communicate just how valuable the streaming service has become over the years, we don\u2019t know what will. For those who aren\u2019t already on board, let this be a sign for you to try Spotify, whether it\u2019s for music or podcasts.

        \n\n\n\"Herd\n
        \nWritten by
        Jack Shepherd
        \nHi! I'm Jack, Co-Founder of Social Shepherd. I didn't choose the name of the agency, but now you can see where it's from...
        Receive insights before anyone else
        \nSign up to receive our weekly social & digital newsletter. Read by 7,327+ CMOs and Marketing Managers
        \n\n\n
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        Don\u2019t be sheepish
        let\u2019s talk

        \n\n\n\"DSC01726\n
        \n\n\n
        \n\n\n\n", + "page_last_modified": "" + }, + { + "page_name": "40+ Spotify Statistics: Users, Revenue, Market Share (2024)", + "page_url": "https://headphonesaddict.com/spotify-statistics/", + "page_snippet": "Learn how much Spotify, a famous music streaming service, makes each year, how many users it has, how much it pays to artists, and much more.By the end of 2021, there were 236 million ad-supported users. Here\u2019s a table of the number of free Spotify users per year and their growth: ... Spotify has 205 million premium subscribers as of Q4 2022. Spotify has 205 million premium subscribers as of Q4 2022. That\u2019s 25 million more compared to Q4 2021, despite Spotify dropping its service in Russia and Joe Rogan\u2019s controversial podcasts (Variety). That\u2019s 25 million more compared to Q4 2021, despite Spotify dropping its service in Russia and Joe Rogan\u2019s controversial podcasts (Variety). Here\u2019s a table of premium Spotify users per year: ... Europeans and North Americans represent 67% of all premium Spotify users. 39% of all Spotify users are Europeans, meaning the EU is Spotify\u2019s biggest market. ... There were 44.7 million Spotify Premium subscribers in the US in 2021. There were 44.7 million Spotify Premium subscribers in the US in 2021. By the end of 2022, there will be at least 47.4 million American Spotify users.", + "page_result": "\t\n\n\n\n\n\n\n\n\n\n\n\n\n40+ Spotify Statistics: Users, Revenue, Market Share (2024)\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n\n\n\n\nSkip to main content\n
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        \n

        40+ Spotify Statistics: Users, Revenue, Market Share (2024)

        \n
        \n
        \n\n\"Peter\n\nPeter Susic\n
        \n
        \n\n\n\n\nLast updated: 1 year ago\n
        \n\n
        \n7 min read\n
        \n
        \n\n\n
        \n
        \n
        \n
        \n
        \n
        \n
        \n
        \n
        \n
        \n

        Founded in 2006 and launched in 2008, Spotify is the biggest and most influential music streaming service that has changed the music industry forever.

        \n

        Learn fascinating facts behind Spotify demographics, revenue and user numbers, and operation.

        \n

        Do you know how many artists, out of 11 million on Spotify, earn more than $5 million per year?

        \n

        Find the answer in the article below. Hint: not many.

        \n
        \"Spotify
        \n
        \n
        \n
        CONTENTS (show more)
        \n
          \n
          \n
          \n
          \n

          Spotify Statistics (2024)

          \n
            \n
          • Spotify has 489 million monthly active, 205 million paying, and 295 million ad-supported users.
            • \n
          • 39% of all premium users come from Europe.
            • \n
          • Spotify holds 31% of global music streaming market share, with its closest contender Apple Music holding 15%.
            • \n
          • Spotify earned $9.67 billion in revenue in 2021, out of which $2.59 billion represents the company’s gross profit.
            • \n
          • Spotify’s value dropped from $44.83 billion in Q4 2021 to $20.9 billion in Q1 2022, representing a 53.4% decrease.
            • \n
          • On average, people spend 1.22 hours (or 1h 13min) per day listening to Spotify.
            • \n
          \n

          How many people use Spotify? (Free users)

          \n
            \n
          • Spotify has roughly 295 million free monthly users as of Q4 2022.
            • \n
          \n

          By the end of 2021, there were 236 million ad-supported users.

          \n
          \"Number
          \n

          Here’s a table of the number of free Spotify users per year and their growth:

          \n
          YearNumber of free
          Spotify users          		Difference
          Q4 2022295 million+8.1%
          Q3 2022273 million+6.6%
          Q2 2022256 million+1.6%
          Q1 2022252 million+6.8%
          Q4 2021236 million+18.6%
          Q4 2020199 million+30.1%
          Q4 2019153 million+31.9%
          Q4 2018116 million+28.9%
          Q4 201790 million+9.8%
          Q1 201782 million/
          (Spotify)
          \n
          \n

          How many people have Spotify premium?

          \n
            \n
          • Spotify has 205 million premium subscribers as of Q4 2022.
            • \n
          \n

          That’s 25 million more compared to Q4 2021, despite Spotify dropping its service in Russia and Joe Rogan’s controversial podcasts (Variety).

          \n
          \"Premium
          \n

          Here’s a table of premium Spotify users per year:

          \n
          YearNumber of premium
          Spotify users          		Difference
          Q4 2022205 million+5.1%
          Q3 2022195 million+3.7%
          Q2 2022188 million+3.3%
          Q1 2022182 million+1.1%
          Q4 2021180 million+16.1%
          Q4 2020155 million+25%
          Q4 2019124 million+29.2%
          Q4 201896 million+35.2%
          Q4 201771 million+47.9%
          Q4 201648 million+71.4%
          Q4 201528 million/
          (Spotify) (Spotify 2)
          \n
          \n
            \n
          • Europeans and North Americans represent 67% of all premium Spotify users.
            • \n
          \n

          39% of all Spotify users are Europeans, meaning the EU is Spotify’s biggest market.

          \n

          (Spotify 9)

          \n

          How many people use Spotify in the US?

          \n
            \n
          • There were 44.7 million Spotify Premium subscribers in the US in 2021.
            • \n
          \n

          By the end of 2022, there will be at least 47.4 million American Spotify users.

          \n
          \"Premium
          \n

          Here’s a table of the premium Spotify users in the US:

          \n
          YearNumber of premium
          Spotify users in the US          		Difference
          2023
          (estimation)          		49.5 million+4.4%
          2022
          (estimation)          		47.4 million+6%
          202144.7 million+10.9%
          202040.3 million+21.4%
          201933.2 million+28.7%
          201825.8 million/
          (eMarketer)
          \n
          \n
            \n
          • In 2021, there were 41.5 million free Spotify users in the US.
            • \n
          \n

          By the end of 2022, there will be around 45.4 million free Spotify users in the US.

          \n
          \"Number
          \n

          We tabled free US Spotify users per year:

          \n
          YearNumber of ad-supported
          Spotify users in the US          		Difference
          2023
          (estimation)          		48 million+5.7%
          2022
          (estimation)          		45.4 million+9.4%
          202141.5 million+9.5%
          202037.9 million+13.5%
          201933.4 million+22.3%
          201827.3 million/
          (eMarketer)
          \n
          \n
            \n
          • American Spotify users represented 30% of the total Spotify user base in 2021.
            • \n
          \n

          The US user base grew by 5% between 2020-2021.

          \n
          YearGlobal share
          of American
          Spotify users
          202130%
          202025%
          201924%
          201820%
          201718%
          201613%
          201510%
          20146%
          20134%
          (Statista)
          \n
          \n
            \n
          • Spotify had 57.4 million premium users from North America in Q4 2022.
            • \n
          \n

          (Spotify 9)

          \n

          How many monthly active users does Spotify have?

          \n
            \n
          • Spotify currently has 489 million monthly active users.
            • \n
          \n

          That includes ad-supported and premium users.

          \n
          \"Number
          \n

          Here’s a table of Spotify’s monthly active users per year:

          \n
          YearNumber of Spotify
          monthly active users          		Difference
          Q4 2022489 million+15.9%
          Q1 2022422 million+3.9%
          2021406 million+17.7%
          2020345 million+27.3%
          2019271 million+30.9%
          2018207 million+29.4%
          2017160 million+29
          2016124 million+36.3%
          201591 million/
          (Spotify) (Spotify 2)
          \n
          \n

          Spotify users by country

          \n
            \n
          • Europe has the largest share of premium (39%) and monthly active (30%) Spotify users as of Q4 2022.
            • \n
          \n

          Followed by North America’s share of 28% premium and 21% monthly active users.

          \n

          Monthly active users include both premium and free users.

          \n
          \"Share
          \n

          Share of premium and free Spotify users by region in Q4 2022:

          \n
          RegionShare of
          premium users          		Share of monthly
          active users
          Europe39%30%
          North America28%21%
          Latin America21%21%
          Rest of World12%28%
          (Spotify 9)
          \n
          \n

          Spotify user market share in Q1 2022, by region.

          \n
          RegionShare of
          premium users          		Share of monthly
          active users
          Europe39%33%
          North America29%23%
          Latin America21%22%
          Rest of World11%23%
          (Spotify 3)
          \n
          \n
            \n
          • Spotify user market share in 2021, by region.
            • \n
          \n
          RegionShare of
          premium users          		Share of monthly
          active users
          Europe40%34%
          North America29%24%
          Latin America20%22%
          Rest of World11%20%
          (Spotify 4)
          \n
          \n
            \n
          • Spotify user market share in 2020, by region.
            • \n
          \n
          RegionShare of
          premium users          		Share of monthly
          active users
          Europe40%35%
          North America29%24%
          Latin America21%22%
          Rest of World11%19%
          (Spotify 5)
          \n
          \n

          What is Spotify’s biggest demographic?

          \n
            \n
          • Spotify is the most popular among the 25-34 age group (29%) as of 2018.
            • \n
          \n

          Based on Verto’s research, the second largest is the 18-24 age group (26%).

          \n

          Here’s a table of Spotify popularity by age group:

          \n
          Age groupPopularity
          percentage
          18-2426%
          25-3429%
          35-4416%
          45-5411%
          55+19%
          (Statista 2)
          \n
          \n

          Spotify users by gender

          \n
            \n
          • In 2018, 56% of Spotify users were men.
            • \n
          \n

          Women represent the remaining 44%.

          \n

          (Statista 2)

          \n

          How many countries have Spotify?

          \n
            \n
          • Spotify is supported in 236 countries worldwide.
            • \n
          \n

          (Spotify 6)

          \n

          Or in 183 markets.

          \n

          (Spotify 7)

          \n

          Spotify users vs. Apple Music users

          \n
            \n
          • Spotify has 205 million paid users, whereas Apple Music has 84.7 million.
            • \n
          \n

          The Apple Music user data is calculated from the market share data from Q2 2022. Find more at Apple Music statistics.

          \n

          (MIDiA)

          \n

          Subscriber count comparison between Spotify and Apple Music:

          \n
          \"Paying
          \n

          Here’s a table of Spotify vs. Apple Music subscriber numbers per year:

          \n
          YearSpotifyApple
          Music
          2022205 million84.7 million
          (Q2 2022)
          2021180 million78.6 million
          2020155 million72 million
          2019124 million60 million
          201896 million41 million
          201771 million28 million
          201648 million19 million
          201528 million/
          (Spotify) (Spotify 2) (MIDiA) (Statista 3)
          \n
          \n
            \n
          • In Q2 2021, Spotify held 30.5% of the market share, whereas Apple Music held 13.7%.
            • \n
          \n

          (MIDiA)

          \n

          Spotify podcast listeners vs. Apple Music podcast listeners

          \n
            \n
          • With 28.3 million, Spotify had more podcast listeners in the US than Apple’s 28.1 million in February 2021.
            • \n
          \n

          It’s expected that Spotify will have 32.5 million American listeners by the end of 2022, whereas Apple will only have 28.5 million.

          \n

          In 2020, Spotify had fewer listeners at 19.9 million, while Apple had 27.8 million. From the data we can assume Spotify is gaining new podcast listeners faster.

          \n
          \"Spotify
          \n

          Here’s a table of Spotify vs. Apple Music podcast listeners per year:

          \n
          YearSpotify’s podcast
          listeners in the US          		Apple’s podcast
          listeners in the US
          Q4 2022
          (estimation)          		32.5 million28.5 million
          February 202128.3 million28.1 million
          202019.9 million27.8 million
          (eMarketer 2)
          \n
          \n
            \n
          • In total, there were 117.8 million podcast listeners in the US in 2021.
            • \n
          \n

          In 2020, the number was 107 million.

          \n

          (eMarketer 3)

          \n

          How many podcasts are on Spotify?

          \n
            \n
          • There are more than 4 million podcasts on Spotify as of Q1 2022.
            • \n
          \n
          \"Number
          \n

          Check the table of the number and growth of podcasters on Spotify per year:

          \n
          Quarter of
          the year          		Number of podcasters
          on Spotify          		Difference
          Q4 20225 million+6.4%
          Q3 20224.7 million+6.8%
          Q2 20224.4 million+10%
          Q1 20224 million+11.1%
          Q4 20213.6 million+12.5%
          Q3 20213.2 million+10.3%
          Q2 20212.9 million+11.5%
          Q1 20212.6 million+18.2%
          Q4 20202.2 million+15.8%
          Q3 20201.9 million+26.7%
          Q2 20201.5 million+50%
          Q1 20201 million+42.8%
          Q4 2019700,000/
          (Spotify, Spotify 9)
          \n
          \n

          Spotify revenue

          \n
            \n
          • Spotify earned $11.73 billion in the calendar year (CY) 2022.
            • \n
          \n

          That is the first time Spotify earned over $10 billion in one year. 2022’s revenue is also roughly 10 times higher than 2015’s revenue.

          \n
          \"Spotify
          CY= calendar year
          \n

          Here’s a table of Spotify revenue per year:

          \n
          YearSpotify
          revenue          		Difference
          CY 2022$11.73 billion+21.3%
          CY 2021$9.67 billion+22.4%
          CY 2020$7.9 billion+16.9%
          CY 2019$6.76 billion+28.8%
          CY 2018$5.25 billion+28.3%
          CY 2017$4.09 billion+38.6%
          CY 2016$2.95 billion+52.1%
          CY 2015$1.94 billion/
          (Spotify) (Statista 4)
          \n

          Spotify’s revenue comparison between premium and ad-supported users:

          \n
          \"Premium
          \n

          Comparison table of Spotify’s free and premium revenue (per year):

          \n
          YearRevenue from
          premium users          		Revenue from
          free users
          CY 2022$10.25 billion$1.48 billion
          CY 2021$8.45 billion$1.21 billion
          CY 2020$7.14 billion$745 million
          CY 2019$6.08 billion$678 million
          CY 2018$4.72 billion$542 million
          CY 2017$3.67 billion$416 million
          (Spotify)
          \n
          \n
            \n
          • Music streaming revenue reached $16.9 billion in 2021, with Spotify earning the largest sum out of all streaming services.
            • \n
          \n

          (Spotify 8)

          \n
            \n
          • Approximately 1040 artists on Spotify generated $1 million in 2021.
            • \n
          \n

          In 2020, 860 artists managed to generate over one million in earnings.

          \n
          YearNumber of artists generating
          more than $1 million on Spotify
          20211,040 artists
          2020860 artists
          2019720 artists
          2018590 artists
          2017460 artists
          (Spotify 8)
          \n
          \n
            \n
          • Exactly 450 artists generated over $2 million on Spotify in 2021.
            • \n
          \n

          That’s a 110% increase compared to 2020.

          \n

          Furthermore, 130 artists generated $5 million, representing a 160% increase compared to 2020.

          \n

          Revenue generated by artists in 2021 on Spotify:

          \n
          Revenue
          generated          		Number of artists
          Over $5 million130 artists
          Over $2 million450 artists
          Over $1 million1040 artists
          Over $10,00052,600 artists
          (Spotify 8)
          \n
          \n

          Spotify profit

          \n
            \n
          • Spotify generated a gross profit of $2.93 billion in CY 2022.
            • \n
          \n

          The company profited $340 million or 13.1% more than in CY 2021.

          \n
          \"Spotify
          \n

          Here’s a table of Spotify gross profit per year:

          \n
          YearSpotify
          gross profit          		Difference
          CY 2022$2.93 billion+13.1%
          CY 2021$2.59 billion+28.8%
          CY 2020$2.01 billion+16.9%
          CY 2019$1.72 billion+27.4%
          CY 2018$1.35 billion+59%
          CY 2017$849 million/
          (Spotify)
          \n
          \n

          How much is Spotify worth?

          \n
            \n
          • Spotify is worth $24.22 billion as of February 2023.
            • \n
          \n

          That makes it the 730th most valuable company in the world, with a share price of $125.33.

          \n

          However, that’s a 15.9% increase in the company’s value compared to Q1 2022, when Spotify was valued at $20.9 billion.

          \n

          In Q1 2022, the company’s value was the lowest since September 2019, when Spotify was valued at $19.9 billion.

          \n
          \"Spotify
          \n

          See the Spotify market value and growth in the table below:

          \n
          Quarter of
          the year          		Spotify’s
          value          		Difference
          Q1 2023$24.22 billion+15.9%
          Q1 2022$20.9 billion-53.4%
          Q4 2021$44.83 billion-24.8%
          Q4 2020$59.66 billion+116.4%
          Q4 2019$27.57 billion+34.3%
          Q4 2018$20.53 billion/
          (CMC)
          \n
          \n

          Spotify market share

          \n
            \n
          • Spotify’s market share was valued at 30.5% in Q2 2022.
            • \n
          \n

          Spotify dominates the market for quite some time now. In Q2 2021, the share was slightly bigger at 31%.

          \n

          Interestingly, Spotify’s market share shrinks each year by a few percent.

          \n
          \"Spotify
          \n

          Here’s a table of Spotify’s market share per year:

          \n
          Quarter of
          the year          		Global
          market share
          Q2 202230.5%
          Q2 202131%
          Q1 202132%
          Q2 202033%
          Q2 201934%
          Q4 201836.2%
          Q2 201836%
          Q4 201735.8%
          Q2 201736%
          Q4 201643%
          Q4 201541.2%
          (MIB, MIDiA, MIDiA 2, MIDiA 3, MIDiA 4, Seeking Alpha)
          \n
          \n

          How many songs are on Spotify?

          \n
            \n
          • Spotify has 100 million songs in its catalog.
            • \n
          \n

          That’s exactly as much as Amazon Music and Apple Music.

          \n

          (Spotify 10)

          \n
            \n
          • The number of songs compared between the most popular streaming services.
            • \n
          \n

          Of course, the number of available songs can change based on region (copyright restrictions).

          \n

          Learn more about streaming services in our music streaming statistics article.

          \n
          \"Number
          \n

          See the table about the number of songs available in each streaming service:

          \n
          Streaming serviceNumber of songs
          in the catalog
          Apple Music100 million
          Deezer90 million
          Amazon Music100 million
          Spotify100 million
          TIDAL90 million
          YouTube Music80 million
          Yandex40 million
          Tencent Music60 million
          NetEase60 million
          (Official data)
          \n
          \n

          What’s Spotify’s number 1 song?

          \n
            \n
          • The number one most-streamed song of 2022 was “As It Was” by Harry Styles.
            • \n
          \n
          Year#1 charting song
          on Spotify
          2022“As It Was” by Harry Styles
          2021“drivers license” by Olivia Rodrigo
          2020“Blinding Lights” by Weeknd
          2019\u201cSenorita\u201d by Camila Cabello and Shawn Mendes
          2018“God’s Plan” by Drake
          2017“Shape of You” by Ed Sheeran
          2016“One Dance” by Drake (feat. Wizkid and Kyla)
          2015“Lean On” by Major Lazer (feat. M\u00f8)
          (Insider, Axios)
          \n
          \n

          How many artists are on Spotify?

          \n
            \n
          • Spotify had 11 million creators on its platform by the end of 2021.
            • \n
          \n
          \"Spotify
          \n

          (RouteNote)

          \n
            \n
          • In 2020, almost 80% of artists had less than 50 monthly listeners.
            • \n
          \n

          By the end of 2020, Spotify had 8 million artists, meaning that 80% equals 6.3 million artists. 

          \n

          Only around 1.73 million artists had more than 50 monthly listeners.

          \n

          Based on the Music Business Worldwide research, 67% of all artists on the platform released less than 10 tracks.

          \n

          (MBW)

          \n

          Most popular artists on Spotify of all time:

          \n
          ArtistNumber of streams
          Drake55.7 billion
          Bad Bunny50.5 billion
          Taylor Swift41.4 billion
          Ed Sheeran40.8 billion
          The Weeknd38.9 billion
          Justin Bieber34.8 billion
          Ariana Grande34.6 billion
          Eminem33.4 billion
          BTS31.7 billion
          Post Malone31.7 billion
          (ChartMasters)
          \n
          \n

          Most followed artists on Spotify in 2022:

          \n
          ArtistNumber of followers
          on Spotify
          Ed Sheeran109.6 million
          Ariana Grande87.9 million
          Billie Eilish76.6 million
          Drake72.1 million
          Justin Bieber70 million
          Arijit Singh69.9 million
          Taylor Swift68.2 million
          Eminen66.3 million
          Bad Bunny64.8 million
          BTS61.4 million
          (ChartMasters 2)
          \n
          \n

          Artists with the most monthly listeners on Spotify in 2022:

          \n
          ArtistMonthly listeners
          on Spotify
          The Weeknd98.6 million
          Miley Cyrus85 million
          Taylor Swift80 million
          Ed Sheeran77.7 million
          Shakira77.5 million
          Rihanna76.9 million
          Sam Smith74.9 million
          David Guetta72.1 million
          SZA69.1 million
          Drake68.7 million
          (Kworb)
          \n
          \n

          What are the average minutes listened on Spotify?

          \n
            \n
          • On average, Spotify users spent 26,637 minutes listening to music in 2021.
            • \n
          \n

          That equals 443.95 hours per year, 37 hours per month, 8.54 hours per week, and 1.22 hours per day.

          \n

          The 35-44 age group listened to Spotify the most, with 1.31 hours per day in 2021.

          \n
          Age
          group          		Per
          day          		Per
          week          		Per
          month          		Per
          year
          18-241.22h8.56h37.1h445.32h
          35-441.31h9.18h39.8h477.55h
          45-541.22h8.57h37.1h445.45h
          55-641.04h7.27h31.52h378.22h
          65+0.76h5.34h19h277.78h
          (OnePoll)
          \n
          \n

          How much does Spotify pay for 100,000 streams?

          \n
            \n
          • Spotify pays roughly $437 per 100,000 music streams.
            • \n
          \n

          That’s an estimation based on figures from the US.

          \n

          (Ditto)

          \n
          \"Streaming
          (RouteNote 4)
          \n
            \n
          • An artist earns per stream between $0.001 and $0.008.
            • \n
          \n

          Final earnings are based on how long the stream was, from which country it came, and whether it came from paid or free account.

          \n

          (WCS)

          \n

          How many downloads does the Spotify app have?

          \n
            \n
          • Spotify has more than one billion downloads in the Google Play Store.
            • \n
          \n

          (Play Store)

          \n

          There’s no official data on App Store downloads, only that the app already has more than 22.4 million ratings.

          \n

          (App Store)

          \n
            \n
          • Around 10.86 people downloaded the Spotify app from Play Store in February 2022 alone.
            • \n
          \n

          On App Store, Spotify generated 3.6 million downloads in February 2022.

          \n

          (Statista 5) (Statista 6)

          \n

          Read more:

          \n\n

          Conclusion

          \n

          These were the latest Spotify stats and facts.

          \n

          Spotify is still, even after all controversies (artist not happy with the payment, Joe Rogan podcasts), the biggest and most popular music streaming platform that keeps on growing.

          \n

          However, while its subscriber count and revenue are increasing, the company’s value is decreasing.

          \n

          Hope you’ve learned something new. Have we missed anything? What streaming service are you using and why?

          \n

          Please let us know down in the comments.

          \n
          \n

          Sources: Spotify, Spotify 2, Spotify 3, Spotify 4, Spotify 5, Spotify 6, Spotify 7, Spotify 8, Variety, eMarketer, eMarketer 2, eMarketer 3, Statista, Statista 2, Statista 3, Statista 4, Statista 5, Statista 6, MIDiA, MIDiA 2, MIDiA 3, MIDiA 4, CMC, MIB, Seeking Alpha, Insider, RouteNote, RouteNote 2, RouteNote 3, RouteNote 4, MBW, LN, OnePoll, Ditto, WCS, Play Store, App Store

          \n

          Spotify 9, Q4 2022 Update. Published Jan 31, 2023. Accessed Feb 20, 2023.

          \n

          Spotify 10, Highlights for advertisers from Spotify’s Q4 2022 earnings. Published Feb 2023. Accessed Feb 20, 2023.

          \n

          Axios, Throwbacks run up the score for this year’s Spotify Wrapped. Published Nov 30, 2022. Accessed Feb 20, 2023.

          \n

          ChartMasters, Most streamed artists on Spotify. Published February 2023. Accessed Feb 20, 2023.

          \n

          ChartMasters 2, Most followed artists on Spotify. Published February 2023. Accessed Feb 20, 2023.

          \n

          Kworb, Spotify top artists by monthly listeners. Published February 2023. Accessed Feb 20, 2023.

          \n
          \"Peter
          Peter Susic

          From a childhood fascination with sound, Peter’s passion has evolved into a relentless pursuit of the finest headphones. He’s an audio expert with over 5 years of experience in testing both audiophile and consumer-grade headphones. Quote: “After many years, I can confidently tell which headphones are good and which are terrible.” Find his honest opinion in his reviews.

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