diff --git "a/08d2c81b-f627-4de9-a142-fdd585f45cd6.json" "b/08d2c81b-f627-4de9-a142-fdd585f45cd6.json" new file mode 100644--- /dev/null +++ "b/08d2c81b-f627-4de9-a142-fdd585f45cd6.json" @@ -0,0 +1,40 @@ +{ + "interaction_id": "08d2c81b-f627-4de9-a142-fdd585f45cd6", + "search_results": [ + { + "page_name": "The Rise in the Cost of A Super Bowl Commercial", + "page_url": "https://frontofficesports.com/rise-in-the-cost-of-a-super-bowl-commercial/", + "page_snippet": "Super Bowl in-game ad spots first cracked the $1 million mark in 1995. Last year, brand marketers paid a record $7 million ($233,333 per second) for in-game spots during Fox Sports\u2019 telecast of Super Bowl 57. That\u2019s just for airtime. It doesn\u2019t count the millions in production costs or ...The first 30-second ad for Super Bowl I between the Green Bay Packers and Kansas City Chiefs cost $42,500. With inflation adjustments, it would have cost $372,390.34. Super Bowl in-game ad spots first cracked the $1 million mark in 1995. Last year, brand marketers paid a record $7 million ($233,333 per second) for in-game spots during Fox Sports\u2019 telecast of Super Bowl 57. Super Bowl in-game ad spots first cracked the $1 million mark in 1995. Last year, brand marketers paid a record $7 million ($233,333 per second) for in-game spots during Fox Sports\u2019 telecast of Super Bowl 57. That\u2019s just for airtime. It doesn\u2019t count the millions in production costs or the big-money fees paid to top directors. Super Bowl commercials have become one of the broadcasts' most anticipated parts, with the cost of the commercial going up for companies. Over the years, Super Bowl commercials have become one of the most highly anticipated parts of a Super Bowl broadcast. In today\u2019s fragmented media environment, advertisers take advantage of having the exclusive attention of potentially over 100 million viewers.", + "page_result": "\n\n\n \n \n \n The Rise in the Cost of A Super Bowl Commercial\n \n\n\n\n\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\n \n \t\n\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
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The Rise in the Cost of a Super Bowl Commercial

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\n
By Greg Lee
\n \nUPDATED February 11, 2024 | 02:25 pm
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\n
  • Since first Super Bowl, ad prices have increased 16,371% percent.
  • NBC generated $578 million in-game revenue in 2022.
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\n \"Super
Kirby Lee-USA TODAY Sports
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Super Bowl Sunday has become an unofficial national holiday in the United States. Football fans \u2014 casual or die-hard gather around the television with their favorite foods and snacks – and check out the commercials.

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Since the first Super Bowl in 1967, the game has grown exponentially and become a gold mine for potential advertisers. 

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Besides the game\u2019s enormous reach, it\u2019s the one day of the year when advertisers are guaranteed consumers will watch their commercials. Many casual fans watch more for the funny, celebrity-filled spots than the football. 

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Over the years, Super Bowl commercials have become one of the most highly anticipated parts of a Super Bowl broadcast. In today\u2019s fragmented media environment, advertisers take advantage of having the exclusive attention of potentially over 100 million viewers. Companies try their best to be one of the most remembered, but some companies flop in their effort to reach consumers.

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The first 30-second ad for Super Bowl I between the Green Bay Packers and Kansas City Chiefs cost $42,500. With inflation adjustments, it would have cost $372,390.34.

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Rising Costs

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Super Bowl in-game ad spots first cracked the $1 million mark in 1995. Last year, brand marketers paid a record $7 million ($233,333 per second) for in-game spots during Fox Sports\u2019 telecast of Super Bowl 57.

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That\u2019s just for airtime. It doesn\u2019t count the millions in production costs or the big-money fees paid to top directors.

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The broadcast networks are smiling at the bank. Last year\u2019s Super Bowl between the Cincinnati Bengals and Los Angeles Rams (98.18 million viewers) generated over $578 million in in-game commercial revenue for NBC, according to research firm Kantar  \u2014 an excellent return on investment for the networks and their combined 11-year, $110 billion media rights deal, completed in 2021.

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Commercial Cost Over Years

\n\n\n\n
YearCostToday’s Cost*
1967$42,500$372,390.34
1970$78,000$588,327.06
1975$107,000$582,046.19
1980$222,000$788,463.71
1985$525,000$1,427,917.05 million
1990$700,000$1,567,394.80 million
1995$1.2 million$2,304,370.08 million
2000$2 million$3,399,012.78 million
2005$2.4 million$3,718,221.28 million
2010$3 million$4,026,328.10 million
2015$4.25 million$5,247,656.29 million
2021$5.5 million$5,940,150.20 million
2022$6.5 million—
2023$7 million—
2024$7 million
*Inflation adjustment based on December 2022
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\n\t\tWhat to Know about Super Bowl 2023 Commercials\t

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\n\t\t\tHow much does it cost for a 30-second Super Bowl LVII commercial in 2023? See how much companies paid for ads this year and in previous years\t\t

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\n\t\t\t\t\tBy Julia Elbaba\t\t\t\t\t\t\t•\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t•\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t

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A star-studded lineup of Super Bowl LVII commercials is set to hit our screens on Sunday.

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While millions of people will be tuning into the intense NFL action between the Kansas City Chiefs and Philadelphia Eagles, a large sum will be even more excited for the iconic commercials.

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The cost for a 30-second commercial during this year\u2019s Super Bowl is reaching a record-high amount, with advertisers hoping their ad makes a bang for the viewers.

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Ahead of the game, let\u2019s take a look at the costs of a Super Bowl commercial in 2023 and more history about the big game day ads:

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\n\t\n
\n\tGet DFW local news, weather forecasts and entertainment stories to your inbox. Sign up for NBC DFW\u00a0newsletters.
\n
\n\n

How much does a 30-second Super Bowl commercial cost in 2023?

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In 2023, a 30-second Super Bowl commercial costs a record-high average of $7 million, according to Forbes.

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In 2022, a 30-second commercial slot during the Super Bowl was $6.5 million, which was an increase from the $5.5 million asked for in 2021.

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Here were the prices in some recent previous years: 

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  • 2020: $5.6 million
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  • 2019: $5.3 million
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  • 2018: $5.2 million
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  • 2017: $5 million
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  • 2016: $4.5 million
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  • 2015: $4.25 million
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Why can\u2019t companies use the name Super Bowl in their ads? 

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tMets legend Darryl Strawberry resting comfortably after heart attack: \u2018All is well'\t\t\t\t\t\t\t\n\t\t\t\t\t\t

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There's a reason commercials during the Super Bowl have to refer to the event as the \"Big Game\" rather than \"Super Bowl LVII.\"

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The reason is that the term has been a registered NFL trademark since 1969, requiring commercials, radio hosts and other specific media personnel to pay to use the official name.

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What company had the longest commercial in this year\u2019s Super Bowl?

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While the longest Super Bowl commercial in 2023 is still to be determined, there have been very pricey ads over the years.

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In fact, the most expensive Super Bowl ad of all time was 2020 \u2013 a tie between Amazon and Google.

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The lengths of the commercials were 90 seconds, costing a whopping total of $16.8 million for each company.

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How much is spent on Super Bowl commercial advertisements?

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Approximately $500 million in ad revenue is generated during one Super Bowl night. 

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There are approximately 70 ads during the hottest sports night of the year.

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March 12, 2024
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Brano/Unsplash

How Much Does a Super Bowl Ad Cost in 2024?

That commercial you love isn't exactly priceless\u2014it's worth millions.

The Super Bowl is finally here; February 11 has officially arrived. And that means those iconic Super Bowl advertisements that so many of us love will also be aired before we know it. In fact, for some, the ads may be more fun to watch than even the game. It's always entertaining to see all of the creativity that goes into producing an ad that airs during the Super Bowl prime time. Advertisers will pay big bucks for a coveted time slot and they want to make it count. After all, when you are paying millions of dollars for just a 30-second time slot, you want to do everything possible to make it stand out.

Since the Super Bowl is one of the most-watched events on TV, businesses are willing to shell out plenty of cash to get their ad aired during the game. It makes sense that companies want to put their best representation forward when tens of millions of people are watching. And, to make ads memorable, it usually means we can count on plenty of humor. However, it's a no-joking matter when it comes to the cost of a Super Bowl ad. Even though the price seems unreal, it's definitely a fact and companies are willing to pay the cost.

So you may be wondering, how much does a Super Bowl ad cost in 2024?

Related: The Price Tag's a Lot More Than a Quarter(back)—Here's How Much Super Bowl Tickets Cost in 2024

How Much Does a Super Bowl Ad Cost in 2024?

This year, CBS sold out all of their Super Bowl commercial time slots, according to The Hollywood Reporter (THR) on Nov. 2, 2023. They reported that CBS and Paramount (the networks that are airing the game in 2024) wanted $7 million for a 30-second ad played during the 58th Super Bowl. That's the same as the average cost in 2023.

Costs have skyrocketed over the years to an all-time high of $600 million in total for Fox in 2023, according to THR. It, of course, paid off since Super Bowl 57 hit a record number of viewers with 115 million people watching. 

Meanwhile, the very first Super Bowl in the 1960s had ad costs of $37,500 for a 30-second time slot. And for comparison, ads that run during the NFL season during Sunday Night Football are $882,079, according to Sports Business Journal.

The first time the cost was over a million dollars was in 1995 when it cost $1.15 million for the 30-second time slot. Each year, the cost continues to grow and the biggest jump was between 2021 and 2022 when the cost went from $5.5 million to $6.5 million.

Related: Everybody Wins With These Must-See Super Bowl Memes

Are Super Bowl Ads Worth It?

The University of Minnesota Carlson School of Management published a study in 2022 on the effect Super Bowl ads have on business sales and growth. It was determined that Super Bowl advertisers may not see a huge boost in sales right away. However, there are immediate increases in online searches that help to spread brand recognition which could bring in later sales.

Who Is Advertising in the 2024 Super Bowl?

It's always fun to see which new companies will be placing ads. Typically, we see ads for beer and snack brands for sure, along with vehicle ads and tax services. And you can bet on getting some new movie trailers too. Some specific advertisers that we expect to see this year, according to Brand Innovators, are the following:

  • Oreo — This is the brand's first Super Bowl ad in over a decade.
  • Dove — Expect an ad that highlights the "importance of boosting self-esteem in young girls."
  • M&M’S — After winning a Gold Lion at Cannes (yes, that Cannes) for 2023's commercial, you can bet on something good in 2024. 
  • Nerds — This will feature "Nerds characters... in the shape of the candy." 
  • Pringles — This is their 7th Super Bowl ad in a row.
  • Hellman's Mayonnaise — Expect an ad about food waste (and football). 
  • Opendoor — A brand spokesperson shared that they are airing a "Super Bowl-timed" ad, but that's all we know. 
  • Coors — Look out for this one, Coors Light lovers. 
  • BMW — The car brand didn't air an ad in 2023, but is back with a full 60-second commercial for 2024. 
  • BetMGM — Keep your eyes out for this sport betting app's Big Game ad. 

Related: Usher Officially Confirmed as Super Bowl LVIII Halftime Show Performer

How Many People Watch the Super Bowl?

Whether you are a die-hard football fan or just enjoy the halftime show and the funny commercials, the Super Bowl game is the most-watched show on television. As CNN reported, Super Bowl LVII brought in a total of 115.1 million viewers in 2023. That's the most-watched telecast of all time, and all to watch the Kansa City Chiefs take on the Philadelphia Eagles. 

Before 2023's game, the record was set in 2015 (Super Bowl XLIX) with 114.8 million people watching the New England Patriots play the Seattle Seahawks. And 2024 might beat both those years out, as well. Time will tell!

Next up, find out who has the most Super Bowl rings.

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NYT \u2018Connections\u2019 Hints and Answers Today, Tuesday, March 12

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", + "page_last_modified": "" + }, + { + "page_name": "How much does a Super Bowl commercial cost? Here's the average ...", + "page_url": "https://admeter.usatoday.com/2024/01/31/super-bowl-commercial-costs-since-1967/", + "page_snippet": "To put that into perspective, it cost roughly $233,000 per second for an ad in the 2022 Super Bowl between the Los Angeles Rams and Cincinnati Bengals. Believe it or not, though, it\u2019s money well spent for the advertisers\u2014where else in the fragmented days of social media and streaming yanking ...What a Super Bowl commercial costs in any given year is just as much a part of the overall buzz as the ads themselves. As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. To put that into perspective, it cost roughly $233,000 per second for an ad in the 2022 Super Bowl between the Los Angeles Rams and Cincinnati Bengals. To put that into perspective, it cost roughly $233,000 per second for an ad in the 2022 Super Bowl between the Los Angeles Rams and Cincinnati Bengals. Believe it or not, though, it\u2019s money well spent for the advertisers\u2014where else in the fragmented days of social media and streaming yanking away audiences (and their attention) will you get 100 million viewers\u2026who are typically more interested in the ads than the actual game? And the costs work just as well for the network that airs the Super Bowl: a recent figure showed earnings of $434.5 million of in-game ad revenue. A look at the average for each of the NFL's big games since 1967. The monetary rise in NFL\u2019s big game ads is something to behold.", + "page_result": "\n\n\n \n\n\t\n\t\t \n\n\t\t\r\n\r\n\r\n\t\t\n\t\n\n\t\n\t\n\t\n\n\t\n\t\n\n\t\n\n\nSuper Bowl commercial cost\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\t\n\t\t\n\t\n\n\n\n\n\n
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The fans have spoken.

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This year's Ad Meter overall winner, plus category favorites, are here! See below to check out what ads stood out in 2024.

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Thanks for registering!

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You are now an official USA TODAY Ad Meter panelist. You'll take part in a tradition spanning more than three decades, rating the best commercials of the Big Game. We'll send you reminders to make sure you don't miss out. Remember, you'll need to rate ALL the ads by Sunday night for your votes to count, so be ready on game day!

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How much does a Super Bowl commercial cost? Here's the average breakdown since 1967

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What a Super Bowl commercial costs in any given year is just as much a part of the overall buzz as the ads themselves.

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As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000.

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AD METER\u00a02024:\u00a0Sign up to rate all the commercials from the big game!

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To put that into perspective, it cost roughly $233,000 per second for an ad in the 2022 Super Bowl between the Los Angeles Rams and Cincinnati Bengals.

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Believe it or not, though, it’s money well spent for the advertisers\u2014where else in the fragmented days of social media and streaming yanking away audiences (and their attention) will you get 100 million viewers…who are typically more interested in the ads than the actual game?

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And the costs work just as well for the network that airs the Super Bowl: a recent figure showed earnings of $434.5 million of in-game ad revenue.

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Any guesses as to what a 2024 Super Bowl commercial will cost?

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Take a look…

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Super Bow I, 1967

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30-second cost: $37,500

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Super Bowl II, 1968

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30-second cost: $54,500

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Super Bowl III, 1969

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30-second cost: $55,000

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Super Bowl IV, 1970

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30-second cost: $78,200

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Super Bowl V, 1971

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30-second cost: $72,500

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Super Bowl VI, 1972

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30-second cost: $86,100

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Super Bowl VII, 1973

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30-second cost: $88,100

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Super Bowl VIII, 1974

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30-second cost: $103,500

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Super Bowl IX, 1975

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30-second cost: $107,000

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Super Bowl X, 1976

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30-second cost: $110,000

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Super Bowl XI, 1977

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30-second cost: $125,000

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Super Bowl XII, 1978

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30-second cost: $162,300

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Super Bowl XIII, 1979

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30-second cost: $185,000

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Super Bowl XIV, 1980

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30-second cost: $222,000

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Super Bowl XV, 1981

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30-second cost: $275,000

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Super Bowl XVI, 1982

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30-second cost: $324,300

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Super Bowl XVII, 1983

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30-second cost: $400,000

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Super Bowl XVIII, 1984

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30-second cost: $368,200

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Super Bowl XIX, 1985

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30-second cost: $525,000

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Super Bowl XX, 1986

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30-second cost: $550,000

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Super Bowl XXI, 1987

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30-second cost: $600,000

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Super Bowl XXII, 1988

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30-second cost: $645,500

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Super Bowl XXIII, 1989

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30-second cost: $675,500

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Super Bowl XXIV, 1990

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30-second cost: $700,400

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Super Bowl XXV, 1991

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30-second cost: $800,000

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Super Bowl XXVI, 1992

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30-second cost: $850,000

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Super Bowl XXVII, 1993

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30-second cost: $850,000

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Super Bowl XXVIII, 1994

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30-second cost: $900,000

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Super Bowl XXIX, 1995

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30-second cost: $1.15 million

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Super Bowl XXX, 1996

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30-second cost: $1.085 million

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Super Bowl XXXI, 1997

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30-second cost: $1.2 million

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Super Bowl XXXII, 1998

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30-second cost: $1.29 million

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Super Bowl XXXIII, 1999

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30-second cost: $1.6 million

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Super Bowl XXXIV, 2000

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30-second cost: $2.1 million

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Super Bowl XXXV, 2001

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30-second cost: $2.2 million

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Super Bowl XXXVI, 2002

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30-second cost: $2.2 million

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Super Bowl XXXVII, 2003

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30-second cost: $2.2 million

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Super Bowl XXXVIII, 2004

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30-second cost: $2.3 million

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Super Bowl XXXIX, 2005

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30-second cost: $2.4 million

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Super Bowl XL, 2006

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30-second cost: $2.5 million

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Super Bowl XLI, 2007

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30-second cost: $2.385 million

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Super Bowl XLII, 2008

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30-second cost: $2.699 million

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Super Bowl XLIII, 2009

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30-second cost: $2.999 million

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Super Bowl XLIV, 2010

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30-second cost: $2.954 million

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Super Bowl XLV, 2011

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30-second cost: $3.1 million

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Super Bowl XLVI, 2012

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30-second cost: $3.5 million

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Super Bowl XLVII, 2013

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30-second cost: $3.8 million

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Super Bowl XLVIII, 2014

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30-second cost: $4 million

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Super Bowl XLIX, 2015

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30-second cost: $4.25 million

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Super Bowl 50, 2016

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30-second cost: $4.5 million

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Super Bowl LI, 2017

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30-second cost: $5 million

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Super Bowl LII, 2018

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30-second cost: $5.2 million

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Super Bowl LIII, 2019

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30-second cost: $5.3 million

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Super Bowl LIV, 2020

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30-second cost: $5.6 million

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Super Bowl LV, 2021

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30-second cost: $5.5 milllion

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Super Bowl LVI, 2022

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30-second cost: $6.5 million

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Super Bowl LVII, 2023

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30-second cost: $7 million

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Super Bowl LVIII, 2024

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30-second cost: $7 million

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AD METER\u00a02024:\u00a0Sign up to rate all the commercials from the big game!

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\n", + "page_last_modified": "" + }, + { + "page_name": "Super Bowl commercial cost in 2023: How much money is an ad for ...", + "page_url": "https://www.sportingnews.com/us/nfl/news/super-bowl-commercial-cost-2023-ad-money/w6bxi0d6mbd4kje0apged8hz", + "page_snippet": "How much does it cost? Here's the price of a Super Bowl commercial in 2023. Front Office Sports reported that in 2023, Fox has set the cost of a 30-second ad at $7 million. The price of the commercials mark the most expensive Super Bowl ad spots of all time.Getting the commercial put together is costly enough, but the price it takes to get the finished product in front of all those eyes is always expensive, as networks command a lofty price tag for these companies to air ads during the big game. MORE: Watch Super Bowl 57 live with fuboTV (free trial) How much does it cost? How much does it cost? Here's the price of a Super Bowl commercial in 2023. Front Office Sports reported that in 2023, Fox has set the cost of a 30-second ad at $7 million. The price of the commercials mark the most expensive Super Bowl ad spots of all time. Back in 1967, the inaugural Super Bowl aired on CBS and NBC. It was the only year the big game was carried by two different networks. Ads sold on NBC cost $37,500, while those on CBS cost $45,500, according to SuperBowl-ads.com. That will be the case again for Super Bowl 57 between the Eagles and Chiefs. The most-watched program of the year sees companies line up each year to put together their best commercials on the TV for a massive audience. And for a lot of viewers, the ads are a main reason why people tune into the game. Getting the commercial put together is costly enough, but the price it takes to get the finished product in front of all those eyes is always expensive, as networks command a lofty price tag for these companies to air ads during the big game.", + "page_result": "\n\n\n\n \n \n \r\n\r\n\n \n\n \n \n \n \n\n \n \n \n \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n\n \n \n\n \n \n \n \n\n \n\n \n \n\n Super Bowl commercial cost in 2023: How much money is an ad for Super Bowl 57? | Sporting News\n \n \n\n\n \n\n\n \n \n\n \n \n \n\n \n\n\n \n \n \n \n \n \n \n\n \n\n\n \n \n \n\n \n \n\n \n \n \n\n \n\n \n \n \n \n\n \n \n \n \n\n \n\n \n\n \n \n \n\n\n\n \n \n \n\n\n\n Skip to main content\n\n
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Super Bowl commercial cost in 2023: How much money is an ad for Super Bowl 57?

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Most sporting events feature commercials with catchy jingles about Whoppers and Albert Einstein wondering why his network has gone kaput. But companies up the quality when it comes to the Super Bowl.

That will be the case again for Super Bowl 57 between the Eagles and Chiefs. The most-watched program of the year sees companies line up each year to put together their best commercials on the TV for a massive audience. And for a lot of viewers, the ads are a main reason why people tune into the game.

Getting the commercial put together is costly enough, but the price it takes to get the finished product in front of all those eyes is always expensive, as networks command a lofty price tag for these companies to air ads during the big game.

MORE: Watch Super Bowl 57 live with fuboTV (free trial)

How much does it cost? Here's the price of a Super Bowl commercial in 2023.

How much do Super Bowl commercials cost in 2023?

Front Office Sports reported that in 2023, Fox has set the cost of a 30-second ad at $7 million. The price of the commercials mark the most expensive Super Bowl ad spots of all time.

The last time Fox hosted a Super Bowl, which happened back in 2020, the cost of a commercial was $5.6 million. Advertisers hoping for a spot in the big game will see a 25 percent increase from that game.

How much was a Super Bowl commercial in 2022?

This is the second straight year the cost of a Super Bowl commercial has gone up by 20 percent or more. It cost companies $6.5 million for a 30-second ad during NBC's broadcast, according to NBC Los Angeles.

It was a drastic jump up from the cost of $5.5 million in 2021 and $5.6 million in 2020. Between 2017 and 2021, the cost of an ad sat in the $5 million range. 

How long are Super Bowl commercials?

Companies tend to pay for a 30-second commercial in the Super Bowl. There are some companies that will pay for the commercial to last longer, up to 45 seconds or a minute, while others might keep it a bit shorter at only 15 seconds.

One company likely to have some lengthy commercials is Anheuser-Busch, which reportedly spent 3.5 times more on ads to have three minutes worth of commercials, per Front Office Sports.

MORE: Super Bowl commercials 2023: Watch the best ads before the game

How many commercials are in a Super Bowl?

Part of what makes the Super Bowl such a lucrative broadcasting opportunity for a network is the number of commercials that can fit into the window. According to Statista, the Super Bowl can have between 80 and 100 commercials, with 70 airing during 2020.

Statista reports there are an average of 50 minutes of advertisements. For networks, that would mean $700 million worth of 30-second ads. 

First Super Bowl commercial cost

Back in 1967, the inaugural Super Bowl aired on CBS and NBC. It was the only year the big game was carried by two different networks. Ads sold on NBC cost $37,500, while those on CBS cost $45,500, according to SuperBowl-ads.com.

There were 24,430,000 viewers of NBC's broadcast and 26,750,000 of CBS's, for an average of $651.47 per view on NBC and $587.91 per view on CBS.

Super Bowl commercial price history

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YearPrice of 30-second commercial
1967$37,500 (NBC)/$42,500 (CBS)
1968$54,500
1969$55,000
1970$78,200
1971$72,500
1972$86,100
1973$88,100
1974$103,500
1975$107,000
1976$110,000
1977$125,000
1978$162,300
1979$185,000
1980$222,000
1981$275,000
1982$324,300
1983$400,000
1984$368,200
1985$525,000
1986$550,000
1987$600,000
1988$645,500
1989$675,500
1990$700,400
1991$800,000
1992$850,000
1993$850,000
1994$900,000
1995$1,150,000
1996$1,085,000
1997$1,200,000
1998$1,291,100
1999$1,600,000
2000$2,100,000
2001$2,200,000
2002$2,200,000
2003$2,200,000
2004$2,302,200
2005$2,400,000
2006$2,500,000
2007$2,385,365
2008$2,699,963
2009$2,999,960
2010$2,954,010
2011$3,100,000
2012$3,500,000
2013$3,800,000
2014$4,000,000
2015$4,250,000
2016$4,500,000
2017$5,000,000
2018$5,200,000
2019$5,300,000
2020$5,600,000
2021$5,500,000
2022$6,500,000

Source: SuperBowl-ads.com (Nielsen Media Research)

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Edward Sutelan is a content producer at The Sporting News.

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