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+ "page_name": "'Spider-Man: Across the Spider-Verse' Swings to Huge $120.5M Box ...",
+ "page_url": "https://www.hollywoodreporter.com/movies/movie-news/spider-man-across-the-spider-verse-box-office-opening-1235506732/",
+ "page_snippet": "'Spider-Man: Across the Spider-Verse' swings to $120.'The Little Mermaid' docked at No. 2 in its second weekend, while new horror pic 'The Boogeyman' is looking at a third-place finish with $12.3 million. Disney\u2019s The Little Mermaid docked at second place in its sophomore weekend with an estimated $40.6 million from 4,320 theaters for a domestic total of $186.2 million. The live-action movie fell 58 percent. Marvel and Disney holdover Guardians of the Galaxy Vol. 3 passed up Fast X in its fifth weekend with an estimated $10.2 million for a North American cume of $322.8 million and $780.1 million worldwide. (All told, Disney claimed three of the top four spots on the domestic chart.)",
+ "page_result": "\n\n\n\n\n\n\n\n\t\n\t\n\t\n\t\n\t\n\n\n\t\n\n\n\n'Spider-Man: Across the Spider-Verse' Scores $120.5M Box Office Opening\n\t\t\n\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\n\n\n\n\t\t\n\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\t\t\n\t\t\n\t\t\t\t\n\n\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\t\t\n\t\t\t\n\n\n\n\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\t\t\t\n\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\t\t\n\t\t\n\t\t\n\n\n\n\n\n\n\n\n\t\t\n\t\t\n\t\t\n\n\t\t
‘Spider-Man: Across the Spider-Verse’ Swings to Huge $120.5M Box Office Opening
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'The Little Mermaid' docked at No. 2 in its second weekend, while new horror pic 'The Boogeyman' is looking at a third-place finish with $12.3 million.
\n\t\n\t\t\t\n\t\t\t\n\n\t\n\t\t\t\t\t'Spider-Man: Across the Spider-Verse'\n\t\t\n\t\t\t\t\t\t\t\t\tCourtesy of Sony Pictures\n\t\t\t\t\t\n\t\n\n\t\t\t\n\n\n
\n\tSpider-Man: Across the Spider-Verse is spinning a powerful web at the box office.
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\n\tThe sequel opened to $120.5 million in North America, well ahead of expectations and the third-biggest opening ever for an animated film, as well as a best-ever for Sony Animation, not adjusted for inflation. It’s also the second-biggest opening of 2023 to date. The movie, which easily come in at No. 1, boasts both stellar reviews and audience scores. \n\n
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\n\tAcross the Spider-Verse also flexed its muscles overseas, opening to $88.1 million from 57 markets for a worldwide bow of $208.6 million.\n\n\t
\n\tAcross the Spider-Verse played older than a traditional kids animated movie, with 67 percent of ticket buyers in North America falling between ages 18 and 34. And, like almost all superhero films, the pic skewed male (62 percent), according to PostTrak. EntTelligence reports that the film enjoyed the most foot traffic of any 2023 release behind Universal’s The Super Movie Bros. Movie.
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\n\tThe accolades don’t stop there. Across the Spider-Verse‘s opening was three times as big as the Phil Lord and Christopher Miller-produced Into the Spider-Verse, which opened to $35.6 million domestically in 2018 on its way to becoming a box office sensation and topping out at $384.2 million worldwide. \n\n
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\n\tAcross the Spider-Verse again follows Marvel’s Miles Morales/Spider-Man, voiced by Shameik Moore, and Gwen Stacy/Spider-Woman, voiced by Hailee Steinfeld, set across the multiverse of Spider-People. New voice castmembers include Issa Rae (Jessica Drew). The pic played to an ethnically diverse audience, according to exit-poll service PostTrak.
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\n\tLord and Miller returned as producers and writers, with David Callaham also writing the screenplay.
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\n\tThe movie will be followed by another sequel, Spider-Man: Beyond the Spider-Verse, in 2024.
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\n\tDisney’s The Little Mermaid docked at second place in its sophomore weekend with an estimated $40.6 million from 4,320 theaters for a domestic total of $186.2 million. The live-action movie fell 58 percent.
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\n\tOverseas, the live-action remakeearned another $40.6 million for a foreign tally of $140.5 million and $326.7 million globally.
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\n\tThe Disney empire also took the third spot on the box office chart with the new horror pic The Boogeyman. The 20th Century pic, based on a Stephen King story, is looking at a solid domestic opening of $12.3 million. Overseas, the film started off with $7.7 million for a global start of $20 million.\n\n\t
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\n\tMarvel and Disney holdover Guardians of the Galaxy Vol. 3 passed up Fast X in its fifth weekend with an estimated $10.2 million for a North American cume of $322.8 million and $780.1 million worldwide. (All told, Disney claimed three of the top four spots on the domestic chart.)
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\n\tUniversal’s Fast X, which rounded out the top five, certainly wasn’t bereft. The pic celebrated crossing the $600 million mark globally, fueled by a stunning $474.8 million in foreign ticket sales.
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\n\tJune 4, 7:13 a.m.: Updated with revised estimates.
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\n\tThe original version of this story was published June 3 at 8:13 a.m.
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+ "page_last_modified": ""
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+ {
+ "page_name": "Box Office: 'Spider-Man: Across the Spider-Verse' Slingshots to ...",
+ "page_url": "https://variety.com/2023/film/box-office/box-office-spiderman-across-the-spiderverse-opening-weekend-1235632404/",
+ "page_snippet": ""Spider-Man: Across the Spider-Verse" dazzled in its box office debut.Movie\u201d with $146 million, as well as the third-biggest opening weekend for any \u201cSpider-Man\u201d film. Sony\u2019s animated sequel is benefitting from great reviews and positive word-of-mouth, as well as goodwill from its predecessor, 2018\u2019s Oscar-winning \u201cSpider-Man: Into the Spider-Verse.\u201d Initial ticket sales were significantly higher than the first film, which introduced audiences to Miles Morales and the idea that \u201canyone can wear the mask\u201d and opened to just $35.5 million. Sony\u2019s animated sequel is benefitting from great reviews and positive word-of-mouth, as well as goodwill from its predecessor, 2018\u2019s Oscar-winning \u201cSpider-Man: Into the Spider-Verse.\u201d Initial ticket sales were significantly higher than the first film, which introduced audiences to Miles Morales and the idea that \u201canyone can wear the mask\u201d and opened to just $35.5 million. But it proved to have enduring appeal and stuck around in theaters for a while, ending its run with $190 million in North America and $384 million globally. \u201cAcross the Spider-Verse\u201d seized another $88.1 million from 59 territories in its international box office debut, led by China with $17.3 million. \u201cSpider-Man: Across the Spider-Verse\u201d webbed up a stellar $120.5 million in its domestic box office debut. The film beat expectations to land the second-biggest opening weekend of the year, behind only \u201cThe Super Mario Bros. Movie\u201d with $146 million, as well as the third-biggest opening weekend for any \u201cSpider-Man\u201d film. \u201cAcross the Spider-Verse\u201d took the No. 1 spot, but it wasn\u2019t the only newcomer to box office charts. Disney and 20th Century\u2019s \u201cThe Boogeyman,\u201d adapted from Stephen King\u2019s short story of the same name, opened in third place with $12.3 million from 3,205 theaters. The horror story added $7.7 million at the international box office, bringing its weekend total to $20 million worldwide.",
+ "page_result": "\n\n\n\n\n\n\n\n\t\n\t\n\t\n\t\n\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\nSpider Man Across the Spider Verse Box Office: Sequel Scores Huge Debut\n\n\r\n\n\nSpider Man Across the Spider Verse Box Office: Sequel Scores Huge Debut\n\t\t\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\n\n\n\n\t\t\n\t\t\t\t\n\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\n\n\n\t\n\t\n\t\n\n\t\t\t\n\t\t\n\t\t\t\t\n\n\t\t\t\t\n\t\t\n\t\t\n\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\t\t\n\t\t\t\n\n\n\n\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\n\n\t\n\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\t\n\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\t\t\n\t\t\n\t\t\n\t\n\t\n\t\n\n\t\n\n\n\n\n\n\n\t\t\n\t\t\n\t\t\n\n\t\t
\n\t“Spider-Man: Across the Spider-Verse” webbed up a stellar $120.5 million in its domestic box office debut. The film beat expectations to land the second-biggest opening weekend of the year, behind only “The Super Mario Bros. Movie” with $146 million, as well as the third-biggest opening weekend for any “Spider-Man” film.
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\n\tSony’s animated sequel is benefitting from great reviews and positive word-of-mouth, as well as goodwill from its predecessor, 2018’s Oscar-winning “Spider-Man: Into the Spider-Verse.” Initial ticket sales were significantly higher than the first film, which introduced audiences to Miles Morales and the idea that “anyone can wear the mask” and opened to just $35.5 million. But it proved to have enduring appeal and stuck around in theaters for a while, ending its run with $190 million in North America and $384 million globally.\n\n\t
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\n\t“Across the Spider-Verse” seized another $88.1 million from 59 territories in its international box office debut, led by China with $17.3 million. That brings its worldwide total to $208.6 million to start.\n\n
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\n\t“This is an exceptionally good opening for an animation follow-up sequel,” says David A. Gross, who runs the movie consulting firm Franchise Entertainment Research. “‘Spider-Verse’ took a well-liked superhero, gave the storytelling an original visual style and voice and created a unique experience.”
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\n\tJoaquim Dos Santos, Kemp Powers and Justin K. Thompson directed the PG-rated “Across the Spider-Verse,” which cost $100 million. The story follows Miles and Gwen Stacy (a.k.a. Spider-Woman) as they attempt to save their fellow Spider People from the villain who goes by the name the Spot. Shameik Moore and Hailee Steinfeld returned to voice Miles and Gwen, while the rest of the voice cast includes Brian Tyree Henry, Issa Rae, Jason Schwartzman, Daniel Kaluuya and Oscar Isaac. Audiences awarded the film an “A” CinemaScore while critics bestowed it with a 95% average on Rotten Tomatoes. Other than Disney’s “Guardians of the Galaxy Vol. 3,” it’s been a minute since a superhero movie has received that kind of praise.
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\n\t“Across the Spider-Verse” took the No. 1 spot, but it wasn’t the only newcomer to box office charts. Disney and 20th Century’s “The Boogeyman,” adapted from Stephen King’s short story of the same name, opened in third place with $12.3 million from 3,205 theaters. The horror story added $7.7 million at the international box office, bringing its weekend total to $20 million worldwide.\n\n\t
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\n\tThe movie, which arrived slightly behind expectations, was originally slated to debut on Hulu and cost a modest $35 million to produce. Critics and audiences were mixed on “The Boogeyman,” starring “Yellowjackets” actor Sophie Thatcher and Chris Messina. It holds a 60% on Rotten Tomatoes and earned a “B-” CinemaScore.
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\n\tDisney’s “The Little Mermaid” remake, starring Halle Bailey as Ariel and Melissa McCarthy as Ursula, slid to the No. 2 spot with $40.6 million from 4,320 venues in its second weekend of release. That’s a 57% decline from its debut. So far, “The Little Mermaid” has grossed $186 million in North America. Overseas, the under-the-sea tale has collected $42 million in its sophomore outing, which brings its international tally to $140 million and its worldwide total to $326 million.
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\n\tDisney accounted for three movies in the top five, as Marvel’s “Guardians of the Galaxy Vol. 3” took fourth place with $10.2 million. To date, the superhero threequel has generated $332 million domestically and a mighty $780 million globally.
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\n\tUniversal’s “Fast X” rounded out the top five, adding $9.2 million from 3,467 locations in its third outing. It’s generated $128 million at the domestic box office, which isn’t that promising for a blockbuster of its size. However, it’s fared far better at the international box office with $474 million, taking global ticket sales past the $600 million mark.
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+ "page_name": "'Spider-Man: Across The Spider-Verse' Swings To Best Opening Of ...",
+ "page_url": "https://deadline.com/2023/06/box-office-spider-man-across-the-spider-verse-1235398807/",
+ "page_snippet": "Box Office: 'Spider-Man: Across The Spider-Verse' Super $16M Thursday, 2nd Best Previews for Animated Film After 'Incredibles 2'However, Sony\u2018s reported $7M acquisition of Marvel\u2019s Spider-Man franchise back in 1998 has continued to immensely pay off, no more evident than this weekend, as Spider-Man: Across the Spider-Verse posted an exceptional and $120.5M opening \u2014 one which tracking didn\u2019t see coming, but exhibition did in advance ticket sales\u2013 making it the best start for a summer tentpole YTD (beating Guardians of the Galaxy Vol. But Across the Spider-Verse\u2018s domestic opening here is 241% ahead of the first movie, Spider-Man: Into the Spider-Verse\u2018s $35.3M. Reports EntTelligence on admissions this morning for Spider-Verse: \u201cThe film is estimated to pull in well over 9M patrons this weekend. Sony knew this movie was always a linchpin for them, and have been shouting from the rooftops about it since CinemaCon April 2022. That\u2019s when they showed off the first 15 minutes of the movie to exhibition \u2014 and that\u2019s after they moved the release date from Oct. 7 last year to this weekend because of the Covid post-production logjam. Imax delivered $20M WW for Spider-Verse which reps the third-highest worldwide start for a Sony movie in Imax ever, and the second-highest animated pic opening of all-time for Imax behind Super Mario Bros\u2019 $21M. Some 401 Imax U.S./Canada screens delivered $13.5M, or 11.2% of the weekend opening.",
+ "page_result": "\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\t\n\t\n\t\n\n\t\n\t\n\t\n\t\n\n\t\n\t\n\t\n\t\n\n\t\n\t\n\t\n\n\t\n\n\n\nBox Office: 'Spider-Man: Across The Spider-Verse' Super $16M Thursday\n\t\t\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\n\n\n\t\t\n\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\n\n\n\t\n\t\n\t\n\n\t\t\t\n\t\t\n\t\t\t\t\n\n\t\t\t\t\n\t\t\n\t\t\n\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\t\t\n\t\t\t\n\n\n\n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\t\n\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\t\t\n\t\t\n\t\t\n\n\n\n\n\n\n\t\t\n\t\t\n\t\t\n\n\t\t\t\n\n\t\n\n\n
\n\tSUNDAY AM: When Paramount lost Marvel to Disney, any even distribution of franchises among the major studios was disrupted. However, Sony‘s reported $7M acquisition of Marvel’s Spider-Man franchise back in 1998 has continued to immensely pay off, no more evident than this weekend, as Spider-Man: Across the Spider-Verseposted an exceptional and $120.5M opening — one which tracking didn’t see coming, but exhibition did in advance ticket sales– making it the best start for a summer tentpole YTD (beating Guardians of the Galaxy Vol. 3‘s $118.4M) and the third-best opening for a Spider-Man movie (after No Way Home‘s $260.1M and Spider-Man 3‘s $151.1M). Global start here for Spider-Verseis $208.6M, well above the $150M we forecast, with China delivering $17.3M.\n\n\t
\n\tAmong all animated pic domestic openings, Spider-Verse is sixth behind Incredibles 2 ($182.6M), Super Mario Bros ($146.3M), Finding Dory ($135M), Frozen 2 ($130.2M) and Toy Story 4 ($120.9M). The Marvel sequel reps the best start ever for Sony Animation. \n\n
\n\tTalk about growth in dollars and growth in audience for a subset of a major superhero franchise. But Across the Spider-Verse‘s domestic opening here is 241% ahead of the first movie, Spider-Man: Into the Spider-Verse‘s $35.3M. Reports EntTelligence on admissions this morning for Spider-Verse: “The film is estimated to pull in well over 9M patrons this weekend. (Aside from Super Mario, this is the most attended three-day period for a film since last summer)”. It’s also a remarkable opening for an animated movie which is at an ungodly length of 2 hours and 20 minutes.
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\n\tAfter Super Mario Bros delivered a huge Easter, look out for next year’s holiday, because that’s when part three of this Sony Animation franchise, Beyond The Spider-Verse, hits on March 29.
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\n\tSony knew this movie was always a linchpin for them, and have been shouting from the rooftops about it since CinemaCon April 2022. That’s when they showed off the first 15 minutes of the movie to exhibition — and that’s after they moved the release date from Oct. 7 last year to this weekend because of the Covid post-production logjam.
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\n\tProducers Phil Lord and Chris Miller, as well as filmmakers Joaquim Dos Santos, Kemp Powers, and Justin K. Thompson, attempted a whole new animation style that would one-up the previous installment, which earned an Oscar for Best Animated Film. There’s no words to describe it, but it’s not rotoscoping. However, it has something to do with character lighting (reflecting different Spideys onscreen feelings) and redrawing over images, again to harken back to the look of the original Spider-Man comics. \n\n\t
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\n\tHighlights of Sony’s campaign (arguably what will be their biggest movie of 2023) includes assembling a “Spider Society Ambassador Program.” What’s that? A program that recruited 200 celebrities, influencers, and fans across the globe into tubthumping the sequel to an audience of 994M. This included such people as Bad Bunny, Guillermo del Toro, Steph Curry, Rihanna, Beyonce, Tiffany Haddish, Priyanka and Nick Jonas. Highlights of how the studio rolled that out below:
— Spider-Man: Across The Spider-Verse (@SpiderVerse) March 31, 2023
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\n\tThree promo partners created animated spots or custom created animated content. That included Burger King, Nike and Hyundai. Partners also spent over $20 million in outdoor media across the globe.
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\n\tNike/Jordan Brand took the Jordan Brand and merged its iconic style with Miles Morales. In the film, Miles wears both classic AJ1 shoes and a newly designed AJ1 HI OG “Next Chapter” shoe, which the Jordan Brand released limited editions for purchase. Those sold out within the hour of launch. They also purchased key billboards, including a 3D board in Times Square, and created an outdoor and digital campaign featuring Metro Boomin and his siblings.
\n\tThe animated pic had an auto partner, which is unheard of with Hyundai Motors. Sony Pictures’ strategic car partner implemented a multi-dimensional marketing campaign across 25 markets. Filmmakers and Hyundai design teams teamed to create and integrate future mobility systems in the film’s 2099 Nueva York, and depict a flying version of Hyundai Motor’s Prophecy concept EV for the film. Sony Pictures and Hyundai Motor also collaborated on a brand new, animated TV commercial that featured Spider-Man, IONIQ 6, and IONIQ 5, with new music from the soundtrack. Hyundai did stunted executions in many markets. In the Shibuya area of Tokyo they dominated the area by purchasing 13 separate billboards. In London and Seoul they created an experiential build.
\n\tBurger King created a Spider-Verse meal featuring a red bun with black seeds, custom packaging, and a Kids Meal program. They have also transformed six locations around the world into the world of Spider-Verse, including fully re-theming select locations. The red bun launched on May 15 and within the week in the US, all major cities sold out of the bun.
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\n\tFortnight and Free Fire were the sequel’s digital gaming partners, reaching more than 400 million players per month. Their programs included custom skins of the pic, character inclusion, and clips from the film.
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\n\tSony teamed with Amazon to create a Spider-Man: Across the Spider-Verse Alexa Theme Pack, in which Miles Morales is dropped into the “Alexa-verse.” Once enabled on an Alexa device, the Spider-Verse theme pack featured customized prompts with Spider-Man related responses, visuals, and audio bites from the movie, a 3D Miles Morales avatar, an AR video call Spider-Man mask, and a scan-for-tickets QR function.
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Is this the Alexa-verse? \ud83d\udd77\ufe0f Enable the exclusive @alexa99 theme by saying "Alexa, enter the Spider-Verse" on your Echo device for movie tickets, weather, timers, alarms, jokes, and more. pic.twitter.com/pIJPRTSieq
— Spider-Man: Across The Spider-Verse (@SpiderVerse) May 17, 2023
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\n\tBroadcast cross-promos included turning ESPN SportsCenter into “Spider-Center,” as NFL 49er George Kittle and ESPN’s Stan Verrett and Ashley Brew competed over who was the #1 Spider-Man fan.
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\n\tOn Cartoon Network, Spider-Mania took over, as kids amped up to see the pic were donning their Spider-gear, showing off Spider-abilities, etc. \n\n\t
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\n\tThere was an enormous outdoor advertising campaign around the globe, including, but not limited to, dynamic 3D anamorphic large-format digital screens showing Miles and Gwen breaking the plain and traversing through the Spider-Verse:
\n\tThe sequel’s second trailer at the time of its drop clocked the most for a summer film with 148.6 million views in a 24-hour period, beating Guardians of the Galaxy Vol. 3 (116.9 million) and The Flash (81.6 million). It was also the highest-viewed second trailer for all recent Marvel films in a 24-hour period.
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\n\tUpdated diagnostics on Spider-Verse: an A CinemaScore (surprise, surprise), which still isn’t bad next to Spider-Man: Into the Spider-Verse‘s A+. An 82% definite recommendation from Comscore/Screen Engine PostTrak audiences is bigger than Spider-Man: Far Away From Home, Minions: Rise of Gru, and Sonic the Hedgehog, among others. Top cities were LA, NYC, Dallas, San Francisco and Chicago. Top theaters (for 2 day grosses) were AMC Burbank ($253K), AMC Empire NYC ($246K), AMC Century City ($225K), AMC Lincoln Square NYC ($221K), AMC Orange CA ($200K), and the Irvine Spectrum ($190K).
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\n\tSaturday came in at $37.4M for Spider-Verse, -28% from Friday/previews’ $51.85M (revised), with Sunday factored at $31.25M. The movie played solid throughout all dayparts, per EntTelligence, with 31% of the traffic between 1 p.m.-5 p.m., 29% between 5 p.m.-8 p.m., and 23% after 8 p.m. Combined PLFs and Imax drove 33% of the weekend. Imax delivered $20M WW for Spider-Verse which reps the third-highest worldwide start for a Sony movie in Imax ever, and the second-highest animated pic opening of all-time for Imax behind Super Mario Bros’ $21M. Some 401 Imax U.S./Canada screens delivered $13.5M, or 11.2% of the weekend opening.
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\n\t“’With Spider-Verse, the film’s incredible creative team and Sony have created one of the most visually dazzling franchises in cinema, and we are excited to see audiences overwhelmingly choose IMAX to experience it,” said Rich Gelfond, CEO of Imax, in a statement. “Both from Hollywood and thriving international film industries like Japan, animation has emerged as a powerful engine of growth for our global box office, and we are focused on capitalizing on this opportunity as filmmakers continue to raise the bar for the genre.”
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\n\tThe top five Sony Imax openings are all from Spider-Man movies, with Spider-Verse joining Spider-Man: No Way Home, Far From Home, Homecoming and The Amazing Spider-Man.
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\n\tChart below—Fathom title popped into the top 10 after a one-night-only play, pushing Open Road/Briarcliff Entertainment’s Kandahar to No. 11 with $765K.
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\n\t1) Spider-Man: Across the Spider-Verse (Sony) 4,313 theaters, Fri $51.8M, Sat $37.4M Sun $31.25M 3-day $120.5M/Wk 1
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\n\t2.) The Little Mermaid (Dis) 4,320 theaters, Fri $11.8M (-69%) Sat $16.2M Sun $12.6M 3 day $40.6M (-57%) Total $186.2M/Wk 2
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\n\t3.) The Boogeyman (20th/Dis) 3,205 theaters, Fri $4.8M, Sat $4.4M Sun $3.1m 3-day $12.3M/Wk 1
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\n\t4.) Guardians of the Galaxy Vol. 3 (Dis) 3,580 (-360) theaters, Fri $2.9M (-48%), Sat $4.4M Sun $2.9M 3-day $10.2M (-51%) Total $322.7M/ Wk 5
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\n\t5.) Fast X (Uni) 3,467 (-621) theaters Fri $2.6M (-59%) Sat $3.8M Sun $2.7M 3-day $9.2M (-60%) Total $128.4M/ Wk 3
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\n\t6.) Super Mario Bros (Uni) 2,344 (-804) theaters, Fri $940K Sat $1.38M Sun $1M 3-day $3.35M (-48%), Total $566.2M/Wk 9\n\n\t
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\n\t7.) About My Father (LG) 2,464 theaters, Fri $576K, Sat $883K Sun $641K 3-day $2.1M (-51%), Total $8.8M/Wk 2
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\n\t8.) The Machine (Sony/Leg) 2,409 theaters, Fri $535K (-76%), Sat $700K Sun $515K 3 day $1.75M (-65%) Total $8.7M/ Wk 2
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\n\t9.) SUGA-Agust D Tour ‘D-Day’ in Japan: Live VI (Fathom) Sat $1.24M/Wk 1
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\n\t10.) You Hurt My Feelings (A24) 912 theaters Fri $195,7K (-59%) Sat $318K Sun $255K 3-day $769K (-45%), Total $3/Wk 2
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\n\tSATURDAY AM: How big is Spider-Man: Across the Spider-Verse? With an opening day of $51.7M, it’s the biggest opening day of 2023 to date for a movie. The gross is beating Super Mario Bros.’ Wednesday of $31.7M, and even Disney/Marvel Studio’s opening day for Guardians of the Galaxy Vol. 3, which was $48.1M.
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\n\t Spider-Man: Across the Spider-Verse‘s first day is the third-best day ever for a Spider-Man movie, ranking behind Spider-Man: No Way Home ($121.9M) and Sam Raimi’s Spider-Man 3 ($59.8M), and bests a slew of other opening days in the Spidey franchise, including Tom Holland titles Spider-Man: Homecoming ($50.7M) and Far From Home ($39.2M), as well as the original 2002 Spider-Man ($39.4M), Spider-Man 2 ($40.4M), and Andrew Garfield’s The Amazing Spider-Man 2 ($35.1M).
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\n\tAcross the Spider-Verse‘s opening day is also the third-highest for an animated film, after Incredibles 2 ($71.2M) and Finding Dory ($54.7M). The sequel’s day one is also the best ever for Sony Pictures Animation.
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\n\tEven though rivals believe that the 3-day is north of $125M, there’s still a concern about front-loadedness with fanboys and a greater ease today, which will get Across the Spider-Verse to $113.5M. Talking about the pic’s tricky trajectory, one distribution source says, “It’s an animated film, it’s not an animated film, and it’s a Marvel film, it’s not a Marvel film.”
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\n\tGreat PostTrak audience exits prevail with 93% positive and an 82% recommend among general audiences. Still, guy-leaning at 63%, with 61% between 18-34 and the biggest demo turnout being 18-24 year olds at 40%. Very strong diversity demos, with 34% Latino and Hispanic, 27% Caucasian, 22% Black and 17% Asian/other. Across the Spider-Verse was strong everywhere, but most prominently in the East and West. PLF screens and Imax auditoriums rep 33% of the sequel’s ticket sales to date. Biggest theater in the country? The AMC Century City with $166K (including early shows).
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\n\tTracking had 20th Century Studios’ The Boogeymanbetween $15M-$17M. The $35M Shawn Levy, Dan Cohen, and Dan Levine production is coming in at $11.5M, with 57% female leading, and 57% between 18-34 and 25-34 year olds the largest group at 32%.
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\n\tWhile Disney was looking to counterprogram and go after young females (17-34) with this PG-13 title, it’s clear that Spider-Man is eating The Boogeyman‘s lunch, especially with Across the Spider-Verse attracting a very big Latino/Hispanic crowd, as well as 26% women under 25 (and who, along with guys over 25, gave the sequel its best grades at 94%). Boogeyman‘s demos were 35% Caucasian, 26% Latino and Hispanic, 24% Black, and 16% Asian/other. The Rob Savage-directed title played best in the South, South Central, and Midwest. The AMC Orange is the top-gossing theater in the country, with close to $9K for Friday, including early shows. \n\n\t
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\n\tSpider-Verse is driving a total box office weekend of $209M, +72% from the same first weekend in June a year ago, and +20% from the same frame in 2019. That was when Warner Bros/Legendary’s Godzilla: King of the Monsters led the box office with $47.7M.
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\n\tThe chart:
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\n\t1) Spider-Man: Across the Spider-Verse (Sony) 4,313 theaters, Fri $51.7M, 3-day $113.5M/Wk 1
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\n\t2.) The Little Mermaid (Dis) 4,320 theaters, Fri $11.8M (-69%) 3 day $41.5M (-57%) Total $187.2M/Wk 2
\n\t10.) You Hurt My Feelings (A24) 912 theaters Fri $195,7K (-59%) 3-day $692K (-50%), Total $2.9M/Wk 2
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\n\tFRIDAY MIDDAY: It used to be that studios would avoid the frame after Memorial Day weekend, as it was a post-holiday easing period for moviegoing. Not anymore.
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\n\tSony Animation’s Spider-Man: Across the Spider-Verseis poised to post box office numbers like it’s a live-action Marvel superhero movie. After clocking the second-best previews ever for an animated movie, the pic from directors Joaquim Dos Santos, Kemp Powers and Justin K. Thompson is looking at $40M+ day today (including those previews) and a 3-day that very well could hit $100M at 4,313 theaters.
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\n\tRivals bullishly see the opening well into the $110M+ range, but the unpredictable nature with Spider-Verse is how fanboy-loaded it could be with PLF and Imax ticket sales. Even if the animated film settles in the high-$90M range, it’s still a massive success next to the original 2018 movie’s debut, Spider-Man: Into the Spider-Verse at $35.3M.
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\n\tRelishMix exclaims about the social media buzz: “Spider-Verse positive chatter is spilling over into Super Mario Bros mass-audience — with excitement for Hailee Steinfeld as Gwen Stacy aka Spider-Woman, cross-references to live-action Spidey, added enthusiastic praise for the look of the film. MCU divers are plunging into the franchise expansion scenarios and storylines for the next animated and live films — with a noticeable absence of questions about when this will stream.”
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\n\tAcross the Spider-Verse‘s stats on social media are above the levels of the 2018 version by 15%, now at 665.1M across on Facebook, Twitter, YouTube, Instagram and TikTok combined. This animated franchise runs on unique channels from the live-action at 1.85M fans. By comparison, the past two live-action Spider-Man films hit 1B SMU social media universe, led by the epic weekend for No Way Home ($260.1M/1.2B SMU). Fans and super-fans are reposting materials online at a massive viral rate of 47:1, which is mind-blowing per RelishMix.
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\n\tGwen Stacy aka Steinfeld counts 32.7M fans for the pic’s campaign out of 68.3M total for the cast overall, which includes Shameik Moore at 367K and Jake Johnson at 1.6M.\n\n\t
\n\tDisney owns spots 2, 3 and 4 on the chart. Weekend 2 of The Little Mermaid is seeing around $12M today, for a $42M-$44M second weekend at 4,320 theaters, -54% at the high-end, for a 10-day total of $189.7M. Aladdin eased 53% with a $42.8M second weekend in 2019, which got it to $185.5M over the same point in time.
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\n\tDisney/Marvel Studios’ Guardians of the Galaxy, Vol. 3at 3,580 theaters is seeing a fifth Friday of $3M, 3-day of $10.5M, -49%, for a running total of $322.9M. Great holds here by Little Mermaid and GOTG3.
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\n\tDisney and 20th Century Studios’ The Boogeymanis eyeing $4.5M today for a $10M+ weekend at 3,205 theaters.
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\n\tUniversal’s Fast Xis booked at 3,467 and looking at a third Friday of $2.4M, 3-day of $8.3M, -64%, and running total by Sunday of $127.5M.
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\n\tUPDATED FRIDAY AM after THURSDAY EXCLUSIVE: Sony is reporting that Spider-Man: Across the Spider-Verse previews came in at $17.35M, still the second highest for an animated film after The Incredibles 2‘s $18.5M. Exits from Comscore/Screen Engine’s PostTrak from last night’s heavy fan turnout is 5 stars.
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\n\tGeneral audience turnout last night on PostTrak for Spider-Verse was 39% guys under 25, 28% guys over 25, 21% women under 25 and 11% women over 25. A 79% definite recommend with a very diverse turnout with Hispanic and Latino audiences repping 33% of the crowd, Caucasians 30%, Black 20% and Asian 11%. Parents and kids combined represented 16% of the preview night audience. Boys under 12 outweighed girls, 63% to 37% with 64% being between 7-12.
\n\tMeanwhile, Disney’s pivot of 20th Century Studios’ PG-13 horror pic Boogeyman from Hulu to the big screen grossed $1.1M. A little lighter than the previews of recent horror movies, i.e. Evil Dead Rise ($1.9M) and Smile ($2M), though they were R-rated. PG-13 M3GAN did $2.75M. The Rob Savage-directed movie is booked at 3,205 locations and currently has a 74% Rotten Tomatoes verified moviegoer score and 2 1/2 stars on PostTrak. The pic’s outlook is around $15M for the weekend.
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\n\tDisney’s The Little Mermaid led all films in regular release yesterday with $6.8M (-17% from Wednesday) ending its week with an estimated $145.7M at 4,320 theaters, +2% ahead of the first week of Aladdin. The studio’s MCU title Guardians of the Galaxy Vol. 3 did $1.58M, -22% from Wednesday, for a week 4 of $32.6M, running total of $312.1M at 3,940 theaters. Universal’s Fast X,booked at 4,088 theaters, minted $1.4M yesterday, -22% from Wednesday, for a running cume of $119.4M. Second week was $34.3M. Uni’s Super Mario Broshad $556K, -14% for a running cume of $562.8M, eighth week of $10.2M at 3,148. Fifth place belonged to Lionsgate’s About My Fatherwith $300K, -22%, and a first week of $6.7M. There was a time when stand-up comedian’s forays onto the big screen did better, undiluted by streaming: Dane Cook’s Employee of the Month, also from Lionsgate, posted a first week of $14.3M back in October 2006.
\n\tPREVIOUSEXCLUSIVE: Sony Animation’s Spider-Man: Across the Spider-Verse is doing some serious business tonight according to box office sources, accumulating $16M off previews that began at 3PM at 3,562 theaters. That’s the second best preview night ever for an animated movie after Disney/Pixar’s Incredibles 2 ($18.5M) from June 2018. Disney/Pixar’s Toy Story 4, with $12M, is now the third best animated movie in previews at the domestic box office.
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\n\tThe preview cash for Across the Spider-Verse alone is 4.5x more than what the first 2018 animated movie, Spider-Man: Into the Spider-verse, did on its Thursday night, which was $3.5M before a $12.6M Friday and $35.3M 3-day opening. \n\n\t
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\n\tNow, the question remains how front-loaded Across the Spider-Verse is; hence it’s too early to comp it to Incredibles 2. That Pixar sequel wound up posting a $71.2M first day, 26% of that number from Thursday previews. Incredibles 2 owns the opening weekend record for an animated movie at $182.6M. Opening stateside projections are wild for Across the Spider-Verse ranging from $75M-$90M. Even on the low-end, Across the Spider-Verse‘s 3-day will be more than double the first pic’s opening weekend, still commendable.
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\n\tWhat makes the sequel’s box office hard to peg: It’s a Marvel animated movie, which is a rare breed, not to mention it’s one of the longest running animated films of all-time with a runtime of 140 minutes. Among those animated movies with long runtimes, Across the Spider-Verse ties with Funimation/Kyoto Animation’s Violent Evergarden in seventh place. The animated pic with the longest runtime is Sunao Katabuchi’s In This Corner (And Other Corners) of the World at 168 minutes.
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\n\tGreat diagnostics as the weekend heats up for Across the Spider-Verse at 95% certified fresh on Rotten Tomatoes and RT audiences already giving it 97%. We’ll have more in the AM.
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\n\tThe Phil Lord-Christopher Miller-Amy Pascal-Avi Arad-Christina Steinberg animated sequel also has bragging rights when compared to other live-action Spidey-verse properties, beating the preview night cash of Spider-Man: Homecoming ($15.4M), Venom: Let There Be Carnage ($11.6M), Venom ($10M), and Spider-Man 3 ($10M).
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+ "page_name": "'Spider-Man: Across The Spider-Verse' Swings To Best Opening Of ...",
+ "page_url": "https://deadline.com/2023/06/box-office-spider-man-across-the-spider-verse-1235398807/",
+ "page_snippet": "Box Office: 'Spider-Man: Across The Spider-Verse' Super $16M Thursday, 2nd Best Previews for Animated Film After 'Incredibles 2'However, Sony\u2018s reported $7M acquisition of Marvel\u2019s Spider-Man franchise back in 1998 has continued to immensely pay off, no more evident than this weekend, as Spider-Man: Across the Spider-Verse posted an exceptional and $120.5M opening \u2014 one which tracking didn\u2019t see coming, but exhibition did in advance ticket sales\u2013 making it the best start for a summer tentpole YTD (beating Guardians of the Galaxy Vol. But Across the Spider-Verse\u2018s domestic opening here is 241% ahead of the first movie, Spider-Man: Into the Spider-Verse\u2018s $35.3M. Reports EntTelligence on admissions this morning for Spider-Verse: \u201cThe film is estimated to pull in well over 9M patrons this weekend. Sony knew this movie was always a linchpin for them, and have been shouting from the rooftops about it since CinemaCon April 2022. That\u2019s when they showed off the first 15 minutes of the movie to exhibition \u2014 and that\u2019s after they moved the release date from Oct. 7 last year to this weekend because of the Covid post-production logjam. Imax delivered $20M WW for Spider-Verse which reps the third-highest worldwide start for a Sony movie in Imax ever, and the second-highest animated pic opening of all-time for Imax behind Super Mario Bros\u2019 $21M. Some 401 Imax U.S./Canada screens delivered $13.5M, or 11.2% of the weekend opening.",
+ "page_result": "\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\t\n\t\n\t\n\n\t\n\t\n\t\n\t\n\n\t\n\t\n\t\n\t\n\n\t\n\t\n\t\n\n\t\n\n\n\nBox Office: 'Spider-Man: Across The Spider-Verse' Super $16M Thursday\n\t\t\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\n\n\n\t\t\n\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\n\n\n\t\n\t\n\t\n\n\t\t\t\n\t\t\n\t\t\t\t\n\n\t\t\t\t\n\t\t\n\t\t\n\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\t\t\n\t\t\t\n\n\n\n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\t\n\t\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\t\t\n\t\t\n\t\t\n\n\n\n\n\n\n\t\t\n\t\t\n\t\t\n\n\t\t\t\n\n\t\n\n\n
\n\tSUNDAY AM: When Paramount lost Marvel to Disney, any even distribution of franchises among the major studios was disrupted. However, Sony‘s reported $7M acquisition of Marvel’s Spider-Man franchise back in 1998 has continued to immensely pay off, no more evident than this weekend, as Spider-Man: Across the Spider-Verseposted an exceptional and $120.5M opening — one which tracking didn’t see coming, but exhibition did in advance ticket sales– making it the best start for a summer tentpole YTD (beating Guardians of the Galaxy Vol. 3‘s $118.4M) and the third-best opening for a Spider-Man movie (after No Way Home‘s $260.1M and Spider-Man 3‘s $151.1M). Global start here for Spider-Verseis $208.6M, well above the $150M we forecast, with China delivering $17.3M.\n\n\t
\n\tAmong all animated pic domestic openings, Spider-Verse is sixth behind Incredibles 2 ($182.6M), Super Mario Bros ($146.3M), Finding Dory ($135M), Frozen 2 ($130.2M) and Toy Story 4 ($120.9M). The Marvel sequel reps the best start ever for Sony Animation. \n\n
\n\tTalk about growth in dollars and growth in audience for a subset of a major superhero franchise. But Across the Spider-Verse‘s domestic opening here is 241% ahead of the first movie, Spider-Man: Into the Spider-Verse‘s $35.3M. Reports EntTelligence on admissions this morning for Spider-Verse: “The film is estimated to pull in well over 9M patrons this weekend. (Aside from Super Mario, this is the most attended three-day period for a film since last summer)”. It’s also a remarkable opening for an animated movie which is at an ungodly length of 2 hours and 20 minutes.
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\n\tAfter Super Mario Bros delivered a huge Easter, look out for next year’s holiday, because that’s when part three of this Sony Animation franchise, Beyond The Spider-Verse, hits on March 29.
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\n\tSony knew this movie was always a linchpin for them, and have been shouting from the rooftops about it since CinemaCon April 2022. That’s when they showed off the first 15 minutes of the movie to exhibition — and that’s after they moved the release date from Oct. 7 last year to this weekend because of the Covid post-production logjam.
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\n\tProducers Phil Lord and Chris Miller, as well as filmmakers Joaquim Dos Santos, Kemp Powers, and Justin K. Thompson, attempted a whole new animation style that would one-up the previous installment, which earned an Oscar for Best Animated Film. There’s no words to describe it, but it’s not rotoscoping. However, it has something to do with character lighting (reflecting different Spideys onscreen feelings) and redrawing over images, again to harken back to the look of the original Spider-Man comics. \n\n\t
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\n\tHighlights of Sony’s campaign (arguably what will be their biggest movie of 2023) includes assembling a “Spider Society Ambassador Program.” What’s that? A program that recruited 200 celebrities, influencers, and fans across the globe into tubthumping the sequel to an audience of 994M. This included such people as Bad Bunny, Guillermo del Toro, Steph Curry, Rihanna, Beyonce, Tiffany Haddish, Priyanka and Nick Jonas. Highlights of how the studio rolled that out below:
— Spider-Man: Across The Spider-Verse (@SpiderVerse) March 31, 2023
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\n\tThree promo partners created animated spots or custom created animated content. That included Burger King, Nike and Hyundai. Partners also spent over $20 million in outdoor media across the globe.
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\n\tNike/Jordan Brand took the Jordan Brand and merged its iconic style with Miles Morales. In the film, Miles wears both classic AJ1 shoes and a newly designed AJ1 HI OG “Next Chapter” shoe, which the Jordan Brand released limited editions for purchase. Those sold out within the hour of launch. They also purchased key billboards, including a 3D board in Times Square, and created an outdoor and digital campaign featuring Metro Boomin and his siblings.
\n\tThe animated pic had an auto partner, which is unheard of with Hyundai Motors. Sony Pictures’ strategic car partner implemented a multi-dimensional marketing campaign across 25 markets. Filmmakers and Hyundai design teams teamed to create and integrate future mobility systems in the film’s 2099 Nueva York, and depict a flying version of Hyundai Motor’s Prophecy concept EV for the film. Sony Pictures and Hyundai Motor also collaborated on a brand new, animated TV commercial that featured Spider-Man, IONIQ 6, and IONIQ 5, with new music from the soundtrack. Hyundai did stunted executions in many markets. In the Shibuya area of Tokyo they dominated the area by purchasing 13 separate billboards. In London and Seoul they created an experiential build.
\n\tBurger King created a Spider-Verse meal featuring a red bun with black seeds, custom packaging, and a Kids Meal program. They have also transformed six locations around the world into the world of Spider-Verse, including fully re-theming select locations. The red bun launched on May 15 and within the week in the US, all major cities sold out of the bun.
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\n\tFortnight and Free Fire were the sequel’s digital gaming partners, reaching more than 400 million players per month. Their programs included custom skins of the pic, character inclusion, and clips from the film.
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\n\tSony teamed with Amazon to create a Spider-Man: Across the Spider-Verse Alexa Theme Pack, in which Miles Morales is dropped into the “Alexa-verse.” Once enabled on an Alexa device, the Spider-Verse theme pack featured customized prompts with Spider-Man related responses, visuals, and audio bites from the movie, a 3D Miles Morales avatar, an AR video call Spider-Man mask, and a scan-for-tickets QR function.
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Is this the Alexa-verse? \ud83d\udd77\ufe0f Enable the exclusive @alexa99 theme by saying "Alexa, enter the Spider-Verse" on your Echo device for movie tickets, weather, timers, alarms, jokes, and more. pic.twitter.com/pIJPRTSieq
— Spider-Man: Across The Spider-Verse (@SpiderVerse) May 17, 2023
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\n\tBroadcast cross-promos included turning ESPN SportsCenter into “Spider-Center,” as NFL 49er George Kittle and ESPN’s Stan Verrett and Ashley Brew competed over who was the #1 Spider-Man fan.
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\n\tOn Cartoon Network, Spider-Mania took over, as kids amped up to see the pic were donning their Spider-gear, showing off Spider-abilities, etc. \n\n\t
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\n\tThere was an enormous outdoor advertising campaign around the globe, including, but not limited to, dynamic 3D anamorphic large-format digital screens showing Miles and Gwen breaking the plain and traversing through the Spider-Verse:
\n\tThe sequel’s second trailer at the time of its drop clocked the most for a summer film with 148.6 million views in a 24-hour period, beating Guardians of the Galaxy Vol. 3 (116.9 million) and The Flash (81.6 million). It was also the highest-viewed second trailer for all recent Marvel films in a 24-hour period.
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\n\tUpdated diagnostics on Spider-Verse: an A CinemaScore (surprise, surprise), which still isn’t bad next to Spider-Man: Into the Spider-Verse‘s A+. An 82% definite recommendation from Comscore/Screen Engine PostTrak audiences is bigger than Spider-Man: Far Away From Home, Minions: Rise of Gru, and Sonic the Hedgehog, among others. Top cities were LA, NYC, Dallas, San Francisco and Chicago. Top theaters (for 2 day grosses) were AMC Burbank ($253K), AMC Empire NYC ($246K), AMC Century City ($225K), AMC Lincoln Square NYC ($221K), AMC Orange CA ($200K), and the Irvine Spectrum ($190K).
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\n\tSaturday came in at $37.4M for Spider-Verse, -28% from Friday/previews’ $51.85M (revised), with Sunday factored at $31.25M. The movie played solid throughout all dayparts, per EntTelligence, with 31% of the traffic between 1 p.m.-5 p.m., 29% between 5 p.m.-8 p.m., and 23% after 8 p.m. Combined PLFs and Imax drove 33% of the weekend. Imax delivered $20M WW for Spider-Verse which reps the third-highest worldwide start for a Sony movie in Imax ever, and the second-highest animated pic opening of all-time for Imax behind Super Mario Bros’ $21M. Some 401 Imax U.S./Canada screens delivered $13.5M, or 11.2% of the weekend opening.
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\n\t“’With Spider-Verse, the film’s incredible creative team and Sony have created one of the most visually dazzling franchises in cinema, and we are excited to see audiences overwhelmingly choose IMAX to experience it,” said Rich Gelfond, CEO of Imax, in a statement. “Both from Hollywood and thriving international film industries like Japan, animation has emerged as a powerful engine of growth for our global box office, and we are focused on capitalizing on this opportunity as filmmakers continue to raise the bar for the genre.”
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\n\tThe top five Sony Imax openings are all from Spider-Man movies, with Spider-Verse joining Spider-Man: No Way Home, Far From Home, Homecoming and The Amazing Spider-Man.
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\n\tChart below—Fathom title popped into the top 10 after a one-night-only play, pushing Open Road/Briarcliff Entertainment’s Kandahar to No. 11 with $765K.
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\n\t1) Spider-Man: Across the Spider-Verse (Sony) 4,313 theaters, Fri $51.8M, Sat $37.4M Sun $31.25M 3-day $120.5M/Wk 1
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\n\t2.) The Little Mermaid (Dis) 4,320 theaters, Fri $11.8M (-69%) Sat $16.2M Sun $12.6M 3 day $40.6M (-57%) Total $186.2M/Wk 2
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\n\t3.) The Boogeyman (20th/Dis) 3,205 theaters, Fri $4.8M, Sat $4.4M Sun $3.1m 3-day $12.3M/Wk 1
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\n\t4.) Guardians of the Galaxy Vol. 3 (Dis) 3,580 (-360) theaters, Fri $2.9M (-48%), Sat $4.4M Sun $2.9M 3-day $10.2M (-51%) Total $322.7M/ Wk 5
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\n\t5.) Fast X (Uni) 3,467 (-621) theaters Fri $2.6M (-59%) Sat $3.8M Sun $2.7M 3-day $9.2M (-60%) Total $128.4M/ Wk 3
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\n\t6.) Super Mario Bros (Uni) 2,344 (-804) theaters, Fri $940K Sat $1.38M Sun $1M 3-day $3.35M (-48%), Total $566.2M/Wk 9\n\n\t
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\n\t7.) About My Father (LG) 2,464 theaters, Fri $576K, Sat $883K Sun $641K 3-day $2.1M (-51%), Total $8.8M/Wk 2
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\n\t8.) The Machine (Sony/Leg) 2,409 theaters, Fri $535K (-76%), Sat $700K Sun $515K 3 day $1.75M (-65%) Total $8.7M/ Wk 2
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\n\t9.) SUGA-Agust D Tour ‘D-Day’ in Japan: Live VI (Fathom) Sat $1.24M/Wk 1
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\n\t10.) You Hurt My Feelings (A24) 912 theaters Fri $195,7K (-59%) Sat $318K Sun $255K 3-day $769K (-45%), Total $3/Wk 2
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\n\tMORE..
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\n\tSATURDAY AM: How big is Spider-Man: Across the Spider-Verse? With an opening day of $51.7M, it’s the biggest opening day of 2023 to date for a movie. The gross is beating Super Mario Bros.’ Wednesday of $31.7M, and even Disney/Marvel Studio’s opening day for Guardians of the Galaxy Vol. 3, which was $48.1M.
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\n\t Spider-Man: Across the Spider-Verse‘s first day is the third-best day ever for a Spider-Man movie, ranking behind Spider-Man: No Way Home ($121.9M) and Sam Raimi’s Spider-Man 3 ($59.8M), and bests a slew of other opening days in the Spidey franchise, including Tom Holland titles Spider-Man: Homecoming ($50.7M) and Far From Home ($39.2M), as well as the original 2002 Spider-Man ($39.4M), Spider-Man 2 ($40.4M), and Andrew Garfield’s The Amazing Spider-Man 2 ($35.1M).
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\n\tAcross the Spider-Verse‘s opening day is also the third-highest for an animated film, after Incredibles 2 ($71.2M) and Finding Dory ($54.7M). The sequel’s day one is also the best ever for Sony Pictures Animation.
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\n\tEven though rivals believe that the 3-day is north of $125M, there’s still a concern about front-loadedness with fanboys and a greater ease today, which will get Across the Spider-Verse to $113.5M. Talking about the pic’s tricky trajectory, one distribution source says, “It’s an animated film, it’s not an animated film, and it’s a Marvel film, it’s not a Marvel film.”
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\n\tGreat PostTrak audience exits prevail with 93% positive and an 82% recommend among general audiences. Still, guy-leaning at 63%, with 61% between 18-34 and the biggest demo turnout being 18-24 year olds at 40%. Very strong diversity demos, with 34% Latino and Hispanic, 27% Caucasian, 22% Black and 17% Asian/other. Across the Spider-Verse was strong everywhere, but most prominently in the East and West. PLF screens and Imax auditoriums rep 33% of the sequel’s ticket sales to date. Biggest theater in the country? The AMC Century City with $166K (including early shows).
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\n\tTracking had 20th Century Studios’ The Boogeymanbetween $15M-$17M. The $35M Shawn Levy, Dan Cohen, and Dan Levine production is coming in at $11.5M, with 57% female leading, and 57% between 18-34 and 25-34 year olds the largest group at 32%.
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\n\tWhile Disney was looking to counterprogram and go after young females (17-34) with this PG-13 title, it’s clear that Spider-Man is eating The Boogeyman‘s lunch, especially with Across the Spider-Verse attracting a very big Latino/Hispanic crowd, as well as 26% women under 25 (and who, along with guys over 25, gave the sequel its best grades at 94%). Boogeyman‘s demos were 35% Caucasian, 26% Latino and Hispanic, 24% Black, and 16% Asian/other. The Rob Savage-directed title played best in the South, South Central, and Midwest. The AMC Orange is the top-gossing theater in the country, with close to $9K for Friday, including early shows. \n\n\t
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\n\tSpider-Verse is driving a total box office weekend of $209M, +72% from the same first weekend in June a year ago, and +20% from the same frame in 2019. That was when Warner Bros/Legendary’s Godzilla: King of the Monsters led the box office with $47.7M.
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\n\tThe chart:
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\n\t1) Spider-Man: Across the Spider-Verse (Sony) 4,313 theaters, Fri $51.7M, 3-day $113.5M/Wk 1
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\n\t2.) The Little Mermaid (Dis) 4,320 theaters, Fri $11.8M (-69%) 3 day $41.5M (-57%) Total $187.2M/Wk 2
\n\t10.) You Hurt My Feelings (A24) 912 theaters Fri $195,7K (-59%) 3-day $692K (-50%), Total $2.9M/Wk 2
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\n\tFRIDAY MIDDAY: It used to be that studios would avoid the frame after Memorial Day weekend, as it was a post-holiday easing period for moviegoing. Not anymore.
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\n\tSony Animation’s Spider-Man: Across the Spider-Verseis poised to post box office numbers like it’s a live-action Marvel superhero movie. After clocking the second-best previews ever for an animated movie, the pic from directors Joaquim Dos Santos, Kemp Powers and Justin K. Thompson is looking at $40M+ day today (including those previews) and a 3-day that very well could hit $100M at 4,313 theaters.
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\n\tRivals bullishly see the opening well into the $110M+ range, but the unpredictable nature with Spider-Verse is how fanboy-loaded it could be with PLF and Imax ticket sales. Even if the animated film settles in the high-$90M range, it’s still a massive success next to the original 2018 movie’s debut, Spider-Man: Into the Spider-Verse at $35.3M.
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\n\tRelishMix exclaims about the social media buzz: “Spider-Verse positive chatter is spilling over into Super Mario Bros mass-audience — with excitement for Hailee Steinfeld as Gwen Stacy aka Spider-Woman, cross-references to live-action Spidey, added enthusiastic praise for the look of the film. MCU divers are plunging into the franchise expansion scenarios and storylines for the next animated and live films — with a noticeable absence of questions about when this will stream.”
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\n\tAcross the Spider-Verse‘s stats on social media are above the levels of the 2018 version by 15%, now at 665.1M across on Facebook, Twitter, YouTube, Instagram and TikTok combined. This animated franchise runs on unique channels from the live-action at 1.85M fans. By comparison, the past two live-action Spider-Man films hit 1B SMU social media universe, led by the epic weekend for No Way Home ($260.1M/1.2B SMU). Fans and super-fans are reposting materials online at a massive viral rate of 47:1, which is mind-blowing per RelishMix.
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\n\tGwen Stacy aka Steinfeld counts 32.7M fans for the pic’s campaign out of 68.3M total for the cast overall, which includes Shameik Moore at 367K and Jake Johnson at 1.6M.\n\n\t
\n\tDisney owns spots 2, 3 and 4 on the chart. Weekend 2 of The Little Mermaid is seeing around $12M today, for a $42M-$44M second weekend at 4,320 theaters, -54% at the high-end, for a 10-day total of $189.7M. Aladdin eased 53% with a $42.8M second weekend in 2019, which got it to $185.5M over the same point in time.
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\n\tDisney/Marvel Studios’ Guardians of the Galaxy, Vol. 3at 3,580 theaters is seeing a fifth Friday of $3M, 3-day of $10.5M, -49%, for a running total of $322.9M. Great holds here by Little Mermaid and GOTG3.
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\n\tDisney and 20th Century Studios’ The Boogeymanis eyeing $4.5M today for a $10M+ weekend at 3,205 theaters.
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\n\tUniversal’s Fast Xis booked at 3,467 and looking at a third Friday of $2.4M, 3-day of $8.3M, -64%, and running total by Sunday of $127.5M.
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\n\tUPDATED FRIDAY AM after THURSDAY EXCLUSIVE: Sony is reporting that Spider-Man: Across the Spider-Verse previews came in at $17.35M, still the second highest for an animated film after The Incredibles 2‘s $18.5M. Exits from Comscore/Screen Engine’s PostTrak from last night’s heavy fan turnout is 5 stars.
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\n\tGeneral audience turnout last night on PostTrak for Spider-Verse was 39% guys under 25, 28% guys over 25, 21% women under 25 and 11% women over 25. A 79% definite recommend with a very diverse turnout with Hispanic and Latino audiences repping 33% of the crowd, Caucasians 30%, Black 20% and Asian 11%. Parents and kids combined represented 16% of the preview night audience. Boys under 12 outweighed girls, 63% to 37% with 64% being between 7-12.
\n\tMeanwhile, Disney’s pivot of 20th Century Studios’ PG-13 horror pic Boogeyman from Hulu to the big screen grossed $1.1M. A little lighter than the previews of recent horror movies, i.e. Evil Dead Rise ($1.9M) and Smile ($2M), though they were R-rated. PG-13 M3GAN did $2.75M. The Rob Savage-directed movie is booked at 3,205 locations and currently has a 74% Rotten Tomatoes verified moviegoer score and 2 1/2 stars on PostTrak. The pic’s outlook is around $15M for the weekend.
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\n\tDisney’s The Little Mermaid led all films in regular release yesterday with $6.8M (-17% from Wednesday) ending its week with an estimated $145.7M at 4,320 theaters, +2% ahead of the first week of Aladdin. The studio’s MCU title Guardians of the Galaxy Vol. 3 did $1.58M, -22% from Wednesday, for a week 4 of $32.6M, running total of $312.1M at 3,940 theaters. Universal’s Fast X,booked at 4,088 theaters, minted $1.4M yesterday, -22% from Wednesday, for a running cume of $119.4M. Second week was $34.3M. Uni’s Super Mario Broshad $556K, -14% for a running cume of $562.8M, eighth week of $10.2M at 3,148. Fifth place belonged to Lionsgate’s About My Fatherwith $300K, -22%, and a first week of $6.7M. There was a time when stand-up comedian’s forays onto the big screen did better, undiluted by streaming: Dane Cook’s Employee of the Month, also from Lionsgate, posted a first week of $14.3M back in October 2006.
\n\tPREVIOUSEXCLUSIVE: Sony Animation’s Spider-Man: Across the Spider-Verse is doing some serious business tonight according to box office sources, accumulating $16M off previews that began at 3PM at 3,562 theaters. That’s the second best preview night ever for an animated movie after Disney/Pixar’s Incredibles 2 ($18.5M) from June 2018. Disney/Pixar’s Toy Story 4, with $12M, is now the third best animated movie in previews at the domestic box office.
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\n\tThe preview cash for Across the Spider-Verse alone is 4.5x more than what the first 2018 animated movie, Spider-Man: Into the Spider-verse, did on its Thursday night, which was $3.5M before a $12.6M Friday and $35.3M 3-day opening. \n\n\t
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\n\tNow, the question remains how front-loaded Across the Spider-Verse is; hence it’s too early to comp it to Incredibles 2. That Pixar sequel wound up posting a $71.2M first day, 26% of that number from Thursday previews. Incredibles 2 owns the opening weekend record for an animated movie at $182.6M. Opening stateside projections are wild for Across the Spider-Verse ranging from $75M-$90M. Even on the low-end, Across the Spider-Verse‘s 3-day will be more than double the first pic’s opening weekend, still commendable.
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\n\tWhat makes the sequel’s box office hard to peg: It’s a Marvel animated movie, which is a rare breed, not to mention it’s one of the longest running animated films of all-time with a runtime of 140 minutes. Among those animated movies with long runtimes, Across the Spider-Verse ties with Funimation/Kyoto Animation’s Violent Evergarden in seventh place. The animated pic with the longest runtime is Sunao Katabuchi’s In This Corner (And Other Corners) of the World at 168 minutes.
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\n\tGreat diagnostics as the weekend heats up for Across the Spider-Verse at 95% certified fresh on Rotten Tomatoes and RT audiences already giving it 97%. We’ll have more in the AM.
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\n\tThe Phil Lord-Christopher Miller-Amy Pascal-Avi Arad-Christina Steinberg animated sequel also has bragging rights when compared to other live-action Spidey-verse properties, beating the preview night cash of Spider-Man: Homecoming ($15.4M), Venom: Let There Be Carnage ($11.6M), Venom ($10M), and Spider-Man 3 ($10M).
\n\n\n\n",
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+ "page_name": "\u2018Spider-Man: Across the Spider-Verse\u2019 Has Biggest Box Office ...",
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+ "page_snippet": "Spider-Man: Across the Spider-Verse exceeds projections to have the biggest opening day of 2023 at the domestic box office.The animated superhero sequel was initially looking at an $80 million debut, but projections have now been increased to $120 million. Disney might claim bragging rights for having three films in the top five at this weekend\u2019s domestic box office chart, but Sony took the number one spot with the hugely anticipated Spider-Man: Across the Spider-Verse. The animated superhero sequel is continuing to defy expectations as it aims for a $110 million-plus finish in its debut weekend after grossing an astonishing $51.7 million on Friday, the biggest opening day of the year so far. Across the Spider-Verse was originally expected to generate around $80 million in its first weekend, but as things stand, it could actually end up posting a $120 million-plus debut. Not only would this mark a nearly threefold increase from its direct predecessor Spider-Man: Into the Spider-Verse\u2019s opening weekend from 2018, it would also put it at par with some of the more recent live-action Marvel movies. Not only would this mark a nearly threefold increase from its direct predecessor Spider-Man: Into the Spider-Verse\u2019s opening weekend from 2018, it would also put it at par with some of the more recent live-action Marvel movies. Into the Spider-Verse grossed $35 million in its first weekend, a number that Across the Spider-Verse swung past on day one alone.",
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Disney might claim bragging rights for having three films in the top five at this weekend’s domestic box office chart, but Sony took the number one spot with the hugely anticipated Spider-Man: Across the Spider-Verse. The animated superhero sequel is continuing to defy expectations as it aims for a $110 million-plus finish in its debut weekend after grossing an astonishing $51.7 million on Friday, the biggest opening day of the year so far. This includes the spectacular $17.3 million that it earned from Thursday previews.
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Across the Spider-Verse was originally expected to generate around $80 million in its first weekend, but as things stand, it could actually end up posting a $120 million-plus debut. Not only would this mark a nearly threefold increase from its direct predecessor Spider-Man: Into the Spider-Verse’s opening weekend from 2018, it would also put it at par with some of the more recent live-action Marvel movies. Into the Spider-Verse grossed $35 million in its first weekend, a number that Across the Spider-Verse swung past on day one alone. Just a couple of months ago, The Super Mario Bros. Movie blew past even the most bullish projections to gross $204 million in its extended opening weekend, indicating just how crucial younger audiences are to the marketplace.
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Into the Spider-Verse concluded its domestic run with $190 million, and tapped out globally with $384 million. It also won the Academy Award for Best Animated Feature, on the heels of some truly ecstatic reviews. Reception for Across the Spider-Verse has been just as warm. Collider’s own Ross Bonaime called it “one of the best films of 2023” in his review. Across the Spider-Verse also grossed just under $15 million from overseas territories in its first two days of release, for an early global total of $65 million.
Slipping to number two after debuting with $117 million last weekend, Disney’s live-action remake of The Little Mermaid added $12 million on its second Friday, for a sophomore weekend in the $40 million range. This would mark a soft 54% drop from its opening weekend. The Little Mermaid is performing almost identically to Disney’s 2019 live-action remake of Aladdin, which made just under $117 million in its opening weekend, and fell by 53% in its second weekend. Aladdin had grossed $185 million domestically by the end of its second weekend, and if The Little Mermaid is able to meet projections, it will hit $189 million domestically by Sunday.
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The third spot went to The Boogeyman, director Rob Savage’s adaptation of Stephen King’s short story. The horror film made $4.8 million on Friday, including $1.1 million from Thursday previews, and is expected to gross around $11 million over the weekend. Guardians of the Galaxy Vol. 3 took the fourth spot with $3 million on its fifth Friday. The film is expected to generate a little more than $10 million this weekend, taking its running domestic total to $322 million. That’s just around $10 million behind the first Guardians of the Galaxy’s lifetime haul. Globally, the warmly received superhero three-quel has passed the $750 million mark. It will probably overtake the first film’s $770 million worldwide haul, but Guardians of the Galaxy Vol. 2’s $863 million lifetime haul seems like it might be out of reach.
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\n 'Fast X' Is Screeching to a Halt\n
The fifth spot went to Universal’s Fast X, which is expected to plummet yet again after a hefty 64% drop in its second weekend. The 10th installment in the long-running action franchise added $2.6 million on its third Friday, and is currently expected to make a little over $8 million this weekend, which should take its running domestic total to a disappointing $127 million. The franchise has been on a downward spiral domestically for a while now, but it continues to draw crowds internationally. Fast X is passing the $600 million mark as we speak, but if it drops on digital next week as reported, this might stall its chances of hitting F9: The Fast Saga’s $730 million worldwide haul from 2021.
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You can watch our interview with Across the Spider-Verse producers and writers Phil Lord and Christopher Miller here, and stay tuned to Collider for more box office updates over the weekend.
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\n\t\t\t\n\t\t\t![\"\"](\"https://www.hollywoodreporter.com/wp-content/uploads/2024/01/Atlas-Netflix.jpg?w=260&h=150&crop=1\")
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