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| Brand Preference (Value vs. Premium)
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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Exploration, Travel, Outdoor Activities | Adaptability, Creativity, Resilience | Compromise, finding creative solutions, avoiding confrontation | Novelty Effect | High | Capitalizing on the human attraction to new and unique experiences. This can involve introducing innovative features, effects, or challenges to capture attention and interest. | ✓ | Impulsiveness, Lack of Stability, Difficulty with Routine | Hiking, skydiving, rock climbing, scuba diving | Freedom, Excitement, Novelty | Seeking constant stimulation, difficulty with routine tasks, impulsiveness | Excitement, exploration, new experiences | ✓ | ✓ | Intuitive, spontaneous, and risk-taking | Value-oriented | Moderate | Launching new filters, effects, or interactive elements to keep users engaged and excited about the platform. | Short-form | ✓ | Outdoor guide, explorer, adventurer | ✓ | ✓ | Adventurer | Direct, enthusiastic, and adventurous | High | The novelty effect can wear off over time, leading to decreased engagement. | High | Curious, Risk-taking, Spontaneous | Action movies, extreme sports videos, travel vlogs | Visual | Moderate | Actively shares experiences, seeks thrilling content, follows influencers with adventurous lifestyles | High | ✓ | Social Media, Outdoor, Video Streaming | Moderate |
Science, Technology, Problem-solving | Critical Thinking, Attention to Detail, Problem-solving Skills | Objective analysis, seeking data and evidence, compromise | Contrast Effect | High | Highlighting the differences between options to make one more appealing. This can involve comparing a video/trend to a less desirable alternative. | Lack of Emotional Awareness, Difficulty with Ambiguity, Tendency to Overthink | Reading, coding, data analysis, attending lectures | Accuracy, Efficiency, Objectivity | Overthinking, difficulty with ambiguity, tendency to be critical | Accuracy, efficiency, problem-solving | ✓ | ✓ | Systematic, rational, and data-driven | Premium | Low | Showcasing the unique features or benefits of a particular TikTok trend or challenge compared to others. | Long-form | ✓ | Scientist, researcher, data analyst | ✓ | ✓ | Analytical | Logical, fact-based, and detail-oriented | Low | Can be perceived as misleading if the comparison is not fair or transparent. | Moderate | Logical, Detail-oriented, Rational | Educational documentaries, TED Talks, scientific discussions | Text | High | Researches topics extensively, shares informative content, follows experts and thought leaders | Moderate | ✓ | Online Search, Professional Publications | Low |
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Helping Others, Volunteering, Family | Emotional Intelligence, Patience, Adaptability | Compromise, active listening, finding win-win solutions | - | Moderate | - | Burnout, Difficulty with Boundaries, Tendency to Neglect Own Needs | Volunteering, mentoring, organizing fundraisers | Kindness, Loyalty, Selflessness | Burnout, difficulty setting boundaries, tendency to neglect own needs | Helping others, making a difference, emotional connection | ✓ | ✓ | Considerate, people-oriented, and consensus-driven | Value-oriented | Moderate | - | Short-form | Nurse, social worker, counselor | ✓ | ✓ | Caregiver | Empathetic, nurturing, and supportive | Moderate | - | High | Empathetic, Nurturing, Compassionate | Heartwarming stories, how-to tutorials, motivational speakers | Visual | Moderate | Shares inspirational content, supports and engages with others, follows charitable organizations and causes | Moderate | TV, Radio, Print | High |
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Arts, Design, Music | Creativity, Adaptability, Openness to New Ideas | Collaboration, open-mindedness, embracing different perspectives | Liking, Novelty Effect | High | Fostering a positive association and rapport with the user. This can include using relatable language, visuals, or personalities that the user finds appealing. Capitalizing on the human attraction to new and unique experiences. | ✓ | Impracticality, Difficulty with Structure, Tendency to Procrastinate | Painting, photography, writing, crafting | Originality, Self-expression, Aesthetics | Difficulty with structure and deadlines, tendency to procrastinate, self-doubt | Artistic expression, innovation, problem-solving | ✓ | ✓ | Intuitive, spontaneous, and open to experimentation | Premium | High | Featuring creators with a likable, authentic persona to build a connection with the audience. Launching new filters, effects, or interactive elements to keep users engaged and excited about the platform. | Long-form | ✓ | Artist, designer, writer | ✓ | ✓ | Creative | Imaginative, expressive, and unconventional | High | Overuse can be seen as inauthentic or manipulative. The novelty effect can wear off over time, leading to decreased engagement. | High | Imaginative, Innovative, Expressive | Music, art exhibitions, design showcases | Visual | Moderate | Shares artistic expressions, follows creative influencers, engages with like-minded individuals | High | ✓ | Social Media, Video Streaming, Podcasts | Moderate |
Work, Productivity, Routine | Attention to Detail, Dependability, Time Management | Compromise, seeking guidance from authority figures, following procedures | Contrast Effect, Goal Gradient Effect | Moderate | Highlighting the differences between options to make one more appealing. Leveraging the human tendency to increase effort as a goal becomes closer. | Difficulty with Flexibility, Tendency to Micromanage, Stress Sensitivity | Continuing education, professional networking, community involvement | Reliability, Efficiency, Discipline | Difficulty with change, tendency to be rigid, fear of failure | Stability, security, meeting expectations | ✓ | ✓ | Methodical, cautious, and focused on compliance | Premium | High | Showcasing the unique features or benefits of a particular TikTok trend or challenge compared to others. Incorporating progress bars, point systems, or achievement milestones into TikTok challenges to drive users towards completion. | Long-form | Administrative assistant, project manager, accountant | ✓ | ✓ | Dutiful | Organized, detail-oriented, and rule-following | Low | Can be perceived as misleading if the comparison is not fair or transparent. Can create a sense of pressure or obligation, which may backfire. | Low | Responsible, Organized, Conscientious | Educational content, career-focused discussions, news updates | Text | High | Shares content related to responsibilities, follows authority figures and role models, engages with professional networks | Low | TV, Print, Professional Publications | High |
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Sports, Entertainment, Socializing | Charisma, Motivation, Adaptability | Compromise, positive reframing, seeking common ground | Liking, Bandwagon Effect | High | Fostering a positive association and rapport with the user. Leveraging the human desire to conform and be part of a group. | ✓ | Impulsiveness, Difficulty with Introspection, Tendency to Overshare | Attending events, trying new experiences, socializing | Excitement, Positivity, Enjoyment | Difficulty with focus, tendency to be impulsive, emotional volatility | Excitement, social connection, new opportunities | ✓ | ✓ | Spontaneous, optimistic, and people-oriented | Value-oriented | High | Featuring creators with a likable, authentic persona to build a connection with the audience. Highlighting the number of participants, shares, or views on popular TikTok content to encourage others to join the "herd. | Short-form | ✓ | Sales, marketing, event planner | ✓ | ✓ | Enthusiastic | Energetic, expressive, and social | High | Overuse can be seen as inauthentic or manipulative. Can be perceived as peer pressure or herd mentality. | High | Energetic, Optimistic, Sociable | Comedy skits, viral challenges, feel-good stories | Visual | Moderate | Shares entertaining and lighthearted content, follows influencers with a positive and energetic presence | High | ✓ | Social Media, Video Streaming, Live Events | High |
Philosophy, Literature, Self-improvement | Emotional Intelligence, Creativity, Attention to Detail | Compromise, active listening, seeking to understand different perspectives | Confirmation Bias | High | Presenting information that aligns with the user's existing beliefs and preferences. This can help reinforce their decision-making and make them feel more confident in their choices. | Difficulty with Social Interaction, Tendency to Overthink, Sensitivity to Criticism | Journaling, meditation, attending workshops, exploring nature | Meaning, Growth, Authenticity | Difficulty with social interaction, tendency to overthink, isolation | Self-awareness, inner exploration, meaning-making | ✓ | ✓ | Reflective, analytical, and focused on personal growth | Premium | Moderate | Curating content and recommendations that cater to the user's interests and viewing history. | Long-form | ✓ | Therapist, philosopher, writer | ✓ | ✓ | Introspective | Thoughtful, reserved, and introspective | Moderate | Can create echo chambers and limit exposure to diverse perspectives. | Moderate | Reflective, Thoughtful, Introverted | Philosophical discussions, mindfulness videos, personal development content | Text | Moderate | Shares content related to personal growth and self-reflection, follows thought-provoking influencers | Low | Online Search, Podcasts, Books | Low |
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Politics, Business, Management | Charisma, Problem-solving Skills, Strategic Thinking | Compromise, negotiation, using authority when necessary | Goal Gradient Effect | High | Leveraging the human tendency to increase effort as a goal becomes closer. This can be used to encourage progress and completion of a challenge or task. | Ego, Difficulty with Empathy, Tendency to Micromanage | Mentoring, public speaking, organizing events, strategic planning | Power, Achievement, Influence | Difficulty delegating, tendency to micromanage, ego-driven | Power, influence, accomplishing goals | ✓ | ✓ | Visionary, strategic, and results-oriented | Premium | High | Incorporating progress bars, point systems, or achievement milestones into TikTok challenges to drive users towards completion. | Long-form | ✓ | Manager, executive, politician | ✓ | ✓ | Leader | Confident, assertive, and decisive | Moderate | Can create a sense of pressure or obligation, which may backfire. | Moderate | Confident, Decisive, Assertive | Motivational speeches, business strategy discussions, management tutorials | Text | High | Shares content related to leadership and team-building, follows influential figures and industry experts | Moderate | ✓ | TV, Online News, Professional Publications | High |
|
Mediation, Conflict Resolution, Community | Emotional Intelligence, Adaptability, Patience | Compromise, mediation, finding common ground | - | Moderate | - | Difficulty with Confrontation, Tendency to Avoid Conflict, Indecisiveness | Volunteering, community mediation, organizing peaceful protests, facilitating dialogues | Harmony, Cooperation, Compromise | Difficulty with confrontation, tendency to avoid conflict, difficulty making decisions | Harmony, cooperation, avoiding conflict | ✓ | ✓ | Consensus-driven, people-oriented, and focused on harmony | Value-oriented | Moderate | - | Short-form | Mediator, conflict resolution specialist, diplomat | ✓ | ✓ | Peacemaker | Diplomatic, empathetic, and cooperative | Moderate | - | High | Diplomatic, Cooperative, Harmonious | Documentaries on social issues, TED Talks on conflict resolution, inspirational stories | Visual | Moderate | Shares content promoting harmony and understanding, follows influencers advocating for social justice and conflict resolution | Moderate | TV, Radio, Print | Moderate |
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Extreme Sports, Adventurous Activities, Danger | Courage, Adaptability, Resilience | Compromise, seeking new challenges, embracing uncertainty | Hyperbolic Discounting | High | Capitalizing on the human tendency to value immediate rewards over long-term benefits. This can be used to encourage impulse participation in trends or challenges. | ✓ | Recklessness, Difficulty with Long-term Planning, Tendency to Ignore Consequences | Skydiving, bungee jumping, rock climbing, racing | Excitement, Novelty, Adrenaline | Difficulty with safety and security, tendency to take unnecessary risks, impulsiveness | Excitement, novelty, pushing boundaries | ✓ | ✓ | Intuitive, risk-taking, and focused on immediate gratification | Value-oriented | Moderate | Promoting limited-time offers, exclusive content, or time-sensitive challenges to drive quick decision-making. | Short-form | ✓ | Stunt performer, extreme sports athlete, daredevil | ✓ | ✓ | Thrill-seeker | Adventurous, spontaneous, and adrenaline-seeking | High | Can lead to regret or a sense of obligation if the long-term consequences are not considered. | High | Adrenaline-seeking, Risk-taking, Impulsive | Action movies, stunt videos, adventure travel vlogs | Visual | Moderate | Shares content related to extreme sports and adrenaline-fueled activities, follows influencers with daring lifestyles | High | ✓ | Social Media, Video Streaming, Live Events | Moderate |
Philanthropy, Social Justice, Activism | Empathy, Dedication, Adaptability | Compromise, seeking to understand different perspectives, finding win-win solutions | - | Moderate | - | Burnout, Difficulty with Boundaries, Tendency to Neglect Own Needs | Volunteering, organizing charity events, advocating for social causes, donating to those in need | Equality, Fairness, Betterment of Society | Difficulty with self-care, tendency to neglect own needs, burnout | Helping others, making a difference, social impact | ✓ | ✓ | People-oriented, focused on the greater good, and consensus-driven | Value-oriented | Moderate | - | Short-form | ✓ | Non-profit worker, volunteer, philanthropist | ✓ | ✓ | Altruist | Empathetic, compassionate, and service-oriented | Moderate | - | High | Selfless, Compassionate, Humanitarian | Documentaries on global issues, inspirational stories of community service, fundraising campaigns | Visual | Low | Shares content related to charitable causes and humanitarian efforts, follows non-profit organizations and social activists | Moderate | TV, Radio, Print | High |
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Art, Cuisine, Luxury | Attention to Detail, Appreciation, Taste | Compromise, seeking to understand different perspectives, finding common ground | Endowment Effect | High | Exploiting the human tendency to value things more highly once they are owned. This can involve free trials or money-back guarantees to create a sense of ownership. | ✓ | Elitism, Snobbery, Difficulty with Practicality | Collecting rare items, attending exclusive events, dining at renowned restaurants, appreciating fine arts | Aesthetics, Quality, Exclusivity | Difficulty with moderation, tendency to be elitist, snobbery | Appreciation, expertise, exclusivity | ✓ | ✓ | Analytical, detail-oriented, and focused on quality | Premium | High | Offering exclusive filters, effects, or virtual gifts to users, fostering a sense of possession and reluctance to let go. | Long-form | ✓ | Critic, curator, collector | ✓ | ✓ | Connoisseur | Discerning, knowledgeable, and appreciative | Moderate | Can lead to a reluctance to return or cancel a product/service. | Low | Discerning, Refined, Appreciative | Luxury lifestyle vlogs, gourmet cooking demonstrations, art gallery tours | Text | High | Shares content related to high-quality products, services, and experiences, follows influencers with refined tastes | Moderate | ✓ | Online Search, Magazines, Podcasts | Moderate |
Creativity, Spirituality, Contemplation | Creativity, Openness, Inspiration | Compromise, open-mindedness, seeking inspiration | Novelty Effect | High | Capitalizing on the human attraction to new and unique experiences. This can involve introducing innovative features, effects, or challenges to capture attention and interest. | ✓ | Impracticality, Difficulty with Realism, Tendency to Procrastinate | Daydreaming, creative writing, world-building, exploring the realms of possibility | Meaning, Transcendence, Possibility | Difficulty with practical tasks, tendency to be impractical, escapism | Creativity, self-expression, personal growth | ✓ | ✓ | Intuitive, open-ended, and focused on possibilities | Premium | High | Launching new filters, effects, or interactive elements to keep users engaged and excited about the platform. | Long-form | ✓ | Artist, inventor, visionary | ✓ | ✓ | Dreamer | Imaginative, introspective, and idealistic | High | The novelty effect can wear off over time, leading to decreased engagement. | High | Imaginative, Idealistic, Visionary | Sci-fi movies, fantasy book discussions, surreal art exhibitions | Visual | Moderate | Shares content related to imagination and creativity, follows influencers with visionary ideas | High | ✓ | Social Media, Video Streaming, Books | Moderate |
Business, Technology, Entrepreneurship | Creativity, Problem-solving, Resilience | Compromise, negotiation, calculated risk-taking | Goal Gradient Effect | High | Leveraging the human tendency to increase effort as a goal becomes closer. This can be used to encourage progress and completion of a challenge or task. | Overconfidence, Difficulty with Work-life Balance, Tendency to Neglect Details | Developing business plans, attending networking events, researching market trends, pitching ideas | Success, Opportunity, Growth | Difficulty with risk aversion, tendency to be overly ambitious, burnout | Achievement, independence, impact | ✓ | ✓ | Visionary, opportunistic, and results-oriented | Premium | High | Incorporating progress bars, point systems, or achievement milestones into TikTok challenges to drive users towards completion. | Long-form | ✓ | Business owner, startup founder, innovator | ✓ | ✓ | Entrepreneur | Confident, persuasive, and innovative | High | Can create a sense of pressure or obligation, which may backfire. | Moderate | Innovative, Risk-taking, Ambitious | Startup pitch competitions, business strategy podcasts, entrepreneurship vlogs | Text | High | Shares content related to business, innovation, and entrepreneurship, follows successful founders and industry leaders | High | ✓ | Online Search, Professional Publications, Social Media | High |
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Sensory Experiences, Indulgence, Socializing | Adaptability, Charisma, Spontaneity | Compromise, seeking immediate gratification, avoiding confrontation | Hyperbolic Discounting | High | Capitalizing on the human tendency to value immediate rewards over long-term benefits. This can be used to encourage impulse participation in trends or challenges. | ✓ | Impulsiveness, Lack of Discipline, Difficulty with Long-term Planning | Dining at high-end restaurants, attending exclusive parties, traveling to exotic destinations, collecting luxury goods | Enjoyment, Indulgence, Excitement | Difficulty with moderation, tendency to be self-indulgent, addiction | Pleasure, indulgence, excitement | ✓ | ✓ | Impulsive, focused on immediate pleasure, and unconcerned with long-term consequences | Value-oriented | Moderate | Promoting limited-time offers, exclusive content, or time-sensitive challenges to drive quick decision-making. | Short-form | ✓ | Hospitality, entertainment, luxury goods | ✓ | ✓ | Hedonist | Sensual, expressive, and pleasure-seeking | High | Can lead to regret or a sense of obligation if the long-term consequences are not considered. | High | Pleasure-seeking, Indulgent, Spontaneous | Luxury travel vlogs, gourmet food reviews, party event coverage | Visual | High | Shares content related to indulgence and pleasure-seeking, follows influencers with lavish lifestyles | High | ✓ | Social Media, Video Streaming, Live Events | High |
Academia, Research, Philosophy | Critical Thinking, Attention to Detail, Creativity | Compromise, seeking to understand different perspectives, finding common ground | Confirmation Bias | High | Presenting information that aligns with the user's existing beliefs and preferences. This can help reinforce their decision-making and make them feel more confident in their choices. | Detachment, Difficulty with Emotional Expression, Tendency to Overthink | Reading academic literature, attending lectures, participating in intellectual discussions, conducting research | Knowledge, Wisdom, Objectivity | Difficulty with emotional expression, tendency to be elitist, social awkwardness | Knowledge, understanding, intellectual stimulation | ✓ | ✓ | Rational, analytical, and focused on abstract concepts | Premium | High | Curating content and recommendations that cater to the user's interests and viewing history. | Long-form | ✓ | Professor, researcher, author | ✓ | ✓ | Intellectual | Analytical, articulate, and knowledge-focused | Moderate | Can create echo chambers and limit exposure to diverse perspectives. | Low | Curious, Analytical, Scholarly | Documentaries on history, philosophy, and science, TED Talks on complex topics | Text | High | Shares content related to academic and scholarly pursuits, follows experts and thought leaders in various fields | Moderate | ✓ | Online Search, Podcasts, Books | Moderate |
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Family, Community, Duty | Dependability, Patience, Adaptability | Compromise, seeking guidance from authority figures, following established procedures | - | Moderate | - | Difficulty with Change, Tendency to Conform, Resistance to New Ideas | Participating in family traditions, volunteering in the community, preserving cultural practices | Loyalty, Stability, Tradition | Difficulty with change, tendency to be rigid, fear of uncertainty | Stability, security, belonging | ✓ | ✓ | Cautious, security-oriented, and focused on maintaining the status quo | Premium | High | - | Long-form | Military, law enforcement, civil servant | ✓ | ✓ | Loyalist | Reliable, dutiful, and tradition-oriented | Low | - | Low | Devoted, Reliable, Tradition-oriented | Nostalgic media, historical documentaries, content celebrating cultural heritage | Text | Moderate | Shares content related to tradition, family, and community, follows influential figures and role models | Low | TV, Print, Online News | High |
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Nonconformity, Counterculture, Individualism | Creativity, Adaptability, Courage | Compromise, assertiveness, embracing uncertainty | Contrast Effect, Bandwagon Effect | High | Highlighting the differences between options to make one more appealing. Leveraging the human desire to conform and be part of a group. | ✓ | Impulsiveness, Difficulty with Authority, Tendency to Alienate Others | Engaging in nonconformist activities, exploring alternative lifestyles, advocating for social change | Freedom, Authenticity, Nonconformity | Difficulty with authority, tendency to be confrontational, social isolation | Autonomy, self-expression, challenging the status quo | ✓ | ✓ | Intuitive, risk-taking, and focused on personal freedom | Value-oriented | Low | Showcasing the unique features or benefits of a particular TikTok trend or challenge compared to others. Highlighting the number of participants, shares, or views on popular TikTok content to encourage others to join the "herd. | Short-form | ✓ | Entrepreneur, disruptor, rebel | ✓ | ✓ | Maverick | Unconventional, rebellious, and independent | High | Can be perceived as misleading if the comparison is not fair or transparent. Can be perceived as peer pressure or herd mentality. | High | Unconventional, Independent, Rebellious | Experimental art exhibitions, counterculture documentaries, podcasts on radical ideas | Visual | Moderate | Shares content challenging the status quo, follows unconventional influencers and disruptive thinkers | High | ✓ | Social Media, Video Streaming, Live Events | Low |
Entertainment, Performing Arts, Public Speaking | Charisma, Creativity, Adaptability | Compromise, seeking validation, avoiding confrontation | Liking, Bandwagon Effect | High | Fostering a positive association and rapport with the user. Leveraging the human desire to conform and be part of a group. | ✓ | Ego, Difficulty with Criticism, Tendency to Seek Validation | Singing, acting, dancing, playing musical instruments, performing on stage | Recognition, Admiration, Excitement | Difficulty with criticism, tendency to be attention-seeking, insecurity | Attention, recognition, excitement | ✓ | ✓ | Focused on external validation, impulsive, and people-oriented | Premium | High | Featuring creators with a likable, authentic persona to build a connection with the audience. Highlighting the number of participants, shares, or views on popular TikTok content to encourage others to join the "herd. | Short-form | ✓ | Actor, musician, entertainer | ✓ | ✓ | Performer | Charismatic, expressive, and dramatic | High | Overuse can be seen as inauthentic or manipulative. Can be perceived as peer pressure or herd mentality. | High | Charismatic, Expressive, Attention-seeking | Music performances, comedy skits, dance recitals | Visual | High | Shares content showcasing their talents and creative expressions, follows other artists and entertainers | High | ✓ | Social Media, Video Streaming, Live Events | High |
Self-control, Minimalism, Contemplation | Emotional Control, Resilience, Objectivity | Compromise, emotional detachment, seeking objective solutions | Contrast Effect | High | Highlighting the differences between options to make one more appealing. This can involve comparing a video/trend to a less desirable alternative. | Difficulty with Emotional Expression, Tendency to Neglect Relationships, Lack of Empathy | Practicing meditation, journaling, engaging in physical activities, studying stoic philosophy | Equanimity, Detachment, Virtue | Difficulty with emotional expression, tendency to be detached, social isolation | Self-control, inner peace, resilience | ✓ | ✓ | Analytical, disciplined, and focused on long-term resilience | Premium | Moderate | Showcasing the unique features or benefits of a particular TikTok trend or challenge compared to others. | Long-form | ✓ | Philosopher, monk, minimalist | ✓ | ✓ | Stoic | Reserved, self-controlled, and rational | Low | Can be perceived as misleading if the comparison is not fair or transparent. | Low | Disciplined, Resilient, Unemotional | Philosophical discussions on stoicism, mindfulness videos, biographies of historical figures | Text | Moderate | Shares content related to self-discipline, resilience, and emotional control, follows influencers embodying stoic principles | Low | Online Search, Podcasts, Books | Low |
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Social Justice, Political Advocacy, Environmentalism | Dedication, Resilience, Adaptability | Assertiveness, confrontation, seeking systemic change | - | High | - | Dogmatism, Difficulty with Compromise, Tendency to Burnout | Participating in protests, organizing community events, lobbying for policy changes, volunteering for causes | Equality, Fairness, Betterment of Society | Difficulty with compromise, tendency to be confrontational, burnout | Advocacy, making a difference, challenging the status quo | ✓ | ✓ | Idealistic, purpose-driven, and focused on social justice | Value-oriented | Moderate | - | Short-form | ✓ | Advocate, organizer, community leader | ✓ | ✓ | Activist | Passionate, outspoken, and socially conscious | High | - | High | Passionate, Principled, Determined | Documentaries on social movements, political debates, activist campaigns | Visual | Low | Shares content related to social and political issues, follows influencers advocating for change | High | ✓ | Social Media, Online News, Live Events | High |
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Collecting, Hoarding, Categorizing | Attention to Detail, Patience, Passion | Compromise, seeking to understand different perspectives, finding common ground | Endowment Effect | High | Exploiting the human tendency to value things more highly once they are owned. This can involve free trials or money-back guarantees to create a sense of ownership. | ✓ | Materialism, Difficulty with Letting Go, Tendency to Neglect Other Aspects of Life | Acquiring rare or unique items, organizing and displaying their collection, attending collector's events | Completeness, Rarity, Exclusivity | Difficulty with moderation, tendency to be obsessive, hoarding | Acquisition, expertise, exclusivity | ✓ | ✓ | Analytical, systematic, and driven by a desire to acquire | Premium | High | Offering exclusive filters, effects, or virtual gifts to users, fostering a sense of possession and reluctance to let go. | Long-form | ✓ | Antique dealer, museum curator, archivist | ✓ | ✓ | Collector | Focused, detail-oriented, and appreciative | Moderate | Can lead to a reluctance to return or cancel a product/service. | Low | Meticulous, Acquisitive, Obsessive | Unboxing videos, collector's item showcases, antique appraisal shows | Text | High | Shares content related to their collection of items, follows influencers with similar interests | Moderate | ✓ | Online Search, Magazines, Podcasts | Moderate |
Culinary Arts, Fine Dining, Luxury | Appreciation, Adaptability, Spontaneity | Compromise, seeking immediate gratification, avoiding confrontation | Hyperbolic Discounting | High | Capitalizing on the human tendency to value immediate rewards over long-term benefits. This can be used to encourage impulse participation in trends or challenges. | ✓ | Excess, Difficulty with Moderation, Tendency to Neglect Long-term Consequences | Experimenting with new recipes, visiting high-end restaurants, attending food and wine festivals, collecting rare ingredients | Pleasure, Indulgence, Aesthetics | Difficulty with moderation, tendency to be self-indulgent, addiction | Pleasure, indulgence, excitement | ✓ | ✓ | Impulsive, focused on immediate pleasure, and unconcerned with long-term consequences | Value-oriented | Moderate | Promoting limited-time offers, exclusive content, or time-sensitive challenges to drive quick decision-making. | Short-form | ✓ | Chef, sommelier, food critic | ✓ | ✓ | Epicurean | Sensual, expressive, and pleasure-seeking | High | Can lead to regret or a sense of obligation if the long-term consequences are not considered. | High | Hedonistic, Sensual, Indulgent | Gourmet cooking demonstrations, food travel vlogs, wine tasting events | Visual | High | Shares content related to culinary experiences and sensory pleasures, follows influencers with refined tastes | High | ✓ | Social Media, Video Streaming, Live Events | High |
History, Archaeology, Preservation | Attention to Detail, Patience, Creativity | Compromise, seeking to understand different perspectives, finding common ground | Confirmation Bias | High | Presenting information that aligns with the user's existing beliefs and preferences. This can help reinforce their decision-making and make them feel more confident in their choices. | Difficulty with Adapting to Change, Tendency to Romanticize the Past, Detachment from the Present | Visiting museums, reading historical literature, attending lectures on history, participating in historical reenactments | Tradition, Legacy, Understanding the Past | Difficulty with change, tendency to be nostalgic, social isolation | Knowledge, understanding, appreciation of the past | ✓ | ✓ | Rational, focused on the past, and seeking to preserve tradition | Premium | High | Curating content and recommendations that cater to the user's interests and viewing history. | Long-form | ✓ | Archivist, museum curator, professor | ✓ | ✓ | Historian | Analytical, detail-oriented, and knowledgeable | Moderate | Can create echo chambers and limit exposure to diverse perspectives. | Low | Curious, Analytical, Nostalgic | Historical documentaries, biographies of influential people, discussions on ancient civilizations | Text | High | Shares content related to historical events and figures, follows influencers with expertise in various eras | Moderate | ✓ | Online Search, Books, Magazines | Moderate |
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Spirituality, Philosophy, Humanitarian Causes | Creativity, Empathy, Dedication | Compromise, seeking to understand different perspectives, finding common ground | - | Moderate | - | Impracticality, Difficulty with Compromise, Tendency to Neglect Practical Concerns | Engaging in thought experiments, participating in community projects, advocating for social and environmental reforms | Meaning, Transcendence, Betterment of Humanity | Difficulty with pragmatism, tendency to be unrealistic, disappointment | Meaning, personal growth, making a positive impact | ✓ | ✓ | Intuitive, purpose-driven, and focused on the greater good | Premium | High | - | Long-form | ✓ | Non-profit worker, activist, visionary | ✓ | ✓ | Idealist | Visionary, principled, and socially conscious | Moderate | - | Moderate | Principled, Visionary, Altruistic | Documentaries on sustainable communities, TED Talks on innovative solutions, discussions on the future of humanity | Text | Moderate | Shares content related to utopian visions and social progress, follows influencers with progressive ideas | Moderate | TV, Online News, Social Media | High |
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Decluttering, Sustainability, Mindfulness | Focus, Adaptability, Resilience | Compromise, seeking to understand different perspectives, finding common ground | Contrast Effect, Endowment Effect | High | Highlighting the differences between options to make one more appealing. Exploiting the human tendency to value things more highly once they are owned. | Difficulty with Emotional Expression, Tendency to Neglect Relationships, Lack of Indulgence | Decluttering their living space, practicing mindful consumption, exploring minimalist design, embracing a simpler lifestyle | Clarity, Efficiency, Contentment | Difficulty with attachment, tendency to be ascetic, social isolation | Clarity, freedom, environmental consciousness | ✓ | ✓ | Analytical, practical, and focused on simplicity | Value-oriented | Low | Showcasing the unique features or benefits of a particular TikTok trend or challenge compared to others. Offering exclusive filters, effects, or virtual gifts to users, fostering a sense of possession and reluctance to let go. | Long-form | ✓ | Designer, architect, decluttering consultant | ✓ | ✓ | Minimalist | Focused, disciplined, and intentional | Low | Can be perceived as misleading if the comparison is not fair or transparent. Can lead to a reluctance to return or cancel a product/service. | Low | Simplistic, Disciplined, Detached | Tutorials on minimalist home design, vlogs on minimalist travel, discussions on the benefits of minimalism | Text | Moderate | Shares content related to simplicity, decluttering, and intentional living, follows influencers with a minimalist lifestyle | Low | Online Search, Podcasts, Books | Low |
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Outdoor Activities, Environmental Conservation, Sustainability | Adaptability, Patience, Attention to Detail | Compromise, seeking to understand different perspectives, finding common ground | - | Moderate | - | ✓ | Difficulty with Urban Environments, Tendency to Romanticize Nature, Lack of Practicality | Hiking, camping, birdwatching, gardening, participating in environmental cleanup efforts | Connection to Nature, Preservation, Appreciation | Difficulty with urban environments, tendency to be disconnected from society, eco-anxiety | Connection to nature, environmental stewardship, simplicity | ✓ | ✓ | Intuitive, holistic, and focused on sustainability | Value-oriented | Moderate | - | Long-form | ✓ | Ecologist, park ranger, environmental educator | ✓ | ✓ | Naturalist | Observant, appreciative, and environmentally conscious | Moderate | - | Moderate | Curious, Observant, Eco-conscious | Nature documentaries, eco-friendly lifestyle vlogs, discussions on sustainable practices | Visual | Moderate | Shares content related to the natural world and environmental conservation, follows influencers with a deep appreciation for nature | Moderate | Outdoor, Online News, Magazines | Moderate |
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Problem-solving, Project Management, Productivity | Problem-solving Skills, Adaptability, Attention to Detail | Compromise, seeking win-win solutions, focusing on feasibility | Contrast Effect | Moderate | Highlighting the differences between options to make one more appealing. This can involve comparing a video/trend to a less desirable alternative. | Difficulty with Creativity, Tendency to Overlook Emotional Needs, Lack of Spontaneity | Developing practical skills, implementing organizational systems, finding practical solutions to everyday challenges | Effectiveness, Practicality, Utility | Difficulty with idealism, tendency to be cynical, lack of passion | Practicality, problem-solving, achieving tangible results | ✓ | ✓ | Analytical, rational, and focused on efficiency | Value-oriented | Moderate | Showcasing the unique features or benefits of a particular TikTok trend or challenge compared to others. | Long-form | ✓ | Engineer, project manager, business consultant | ✓ | ✓ | Pragmatist | Practical, objective, and results-oriented | Moderate | Can be perceived as misleading if the comparison is not fair or transparent. | Moderate | Practical, Efficient, Realistic | How-to tutorials, productivity hacks, discussions on efficient workflows | Text | Moderate | Shares content related to practical solutions and problem-solving, follows influencers with a results-oriented approach | Moderate | ✓ | Online Search, Professional Publications, TV | Moderate |
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Spirituality, Personal Growth, Exploration | Creativity, Adaptability, Resilience | Compromise, embracing different perspectives, finding new solutions | Novelty Effect | High | Capitalizing on the human attraction to new and unique experiences. This can involve introducing innovative features, effects, or challenges to capture attention and interest. | ✓ | Difficulty with Commitment, Tendency to Neglect Practical Concerns, Lack of Stability | Engaging in spiritual practices, attending personal development workshops, exploring different belief systems, embarking on transformative experiences | Meaning, Transcendence, Self-discovery | Difficulty with commitment, tendency to be restless, lack of direction | Discovery, personal development, new experiences | ✓ | ✓ | Intuitive, spontaneous, and focused on personal growth | Premium | High | Launching new filters, effects, or interactive elements to keep users engaged and excited about the platform. | Long-form | ✓ | Traveler, spiritual seeker, lifelong learner | ✓ | ✓ | Seeker | Curious, open-minded, and exploratory | High | The novelty effect can wear off over time, leading to decreased engagement. | High | Curious, Open-minded, Adventurous | Discussions on philosophy, meditation and mindfulness practices, vlogs on self-discovery | Visual | Moderate | Shares content related to personal growth, spiritual exploration, and the search for meaning, follows influencers on a similar journey | High | ✓ | Social Media, Video Streaming, Podcasts | Moderate |
Family, Community, Customs | Dependability, Patience, Adaptability | Compromise, seeking guidance from authority figures, following established procedures | - | Moderate | - | Resistance to Change, Difficulty with Individuality, Tendency to Judge Non-conformity | Participating in cultural festivals, learning traditional skills and crafts, preserving family heirlooms, upholding cultural rituals | Stability, Duty, Respect for Tradition | Difficulty with change, tendency to be rigid, resistance to innovation | Stability, belonging, honoring the past | ✓ | ✓ | Cautious, security-oriented, and focused on preserving tradition | Premium | High | - | Long-form | Artisan, cultural preservationist, historian | ✓ | ✓ | Traditionalist | Respectful, dutiful, and adherent to established norms | Low | - | Low | Conventional, Dutiful, Nostalgic | Historical reenactments, discussions on cultural traditions, vlogs showcasing traditional craftsmanship | Text | Moderate | Shares content related to preserving cultural heritage and time-honored practices, follows influential figures upholding traditional values | Low | TV, Print, Online News | Low |
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Craftsmanship, Artistry, Practical Application | Attention to Detail, Creativity, Patience | Compromise, seeking creative solutions, embracing different perspectives | Liking, Novelty Effect | High | Fostering a positive association and rapport with the user. Capitalizing on the human attraction to new and unique experiences. | ✓ | Difficulty with Commercialization, Tendency to Prioritize Aesthetics over Practicality, Resistance to Change | Practicing various art forms and crafts, attending artisan markets, collaborating with other makers, continuously honing their skills | Beauty, Function, Mastery | Difficulty with commercialization, tendency to be perfectionistic, financial instability | Craftsmanship, artistic expression, attention to detail | ✓ | ✓ | Intuitive, focused on the process, and driven by personal expression | Value-oriented | Moderate | Featuring creators with a likable, authentic persona to build a connection with the audience. Launching new filters, effects, or interactive elements to keep users engaged and excited about the platform. | Short-form | ✓ | Craftsperson, maker, designer | ✓ | ✓ | Artisan | Expressive, hands-on, and detail-oriented | High | Overuse can be seen as inauthentic or manipulative. The novelty effect can wear off over time, leading to decreased engagement. | Moderate | Skilled, Creative, Hands-on | Tutorials on traditional craftsmanship, vlogs on the creative journey, discussions on the value of handmade goods | Visual | Moderate | Shares content showcasing their handcrafted products and creative process, follows other artisans and makers | Moderate | ✓ | Social Media, Magazines, Live Events | Moderate |
Fine Dining, Luxury, Entertaining | Adaptability, Charisma, Appreciation | Compromise, seeking immediate gratification, avoiding confrontation | Hyperbolic Discounting | High | Capitalizing on the human tendency to value immediate rewards over long-term benefits. This can be used to encourage impulse participation in trends or challenges. | ✓ | Excess, Difficulty with Moderation, Tendency to Neglect Long-term Consequences | Dining at Michelin-starred restaurants, attending exclusive events, collecting rare and valuable items, immersing themselves in the finer things in life | Pleasure, Aesthetics, Exclusivity | Difficulty with moderation, tendency to be self-indulgent, addiction | Pleasure, indulgence, excitement | ✓ | ✓ | Impulsive, focused on immediate pleasure, and unconcerned with long-term consequences | Premium | Moderate | Promoting limited-time offers, exclusive content, or time-sensitive challenges to drive quick decision-making. | Short-form | ✓ | Hospitality, entertainment, luxury goods | ✓ | ✓ | Bon Vivant | Sensual, expressive, and pleasure-seeking | High | Can lead to regret or a sense of obligation if the long-term consequences are not considered. | High | Indulgent, Sociable, Hedonistic | Luxury travel vlogs, gourmet cooking demonstrations, discussions on high-end fashion and design | Visual | High | Shares content related to indulgence, luxury, and the art of living well, follows influencers with a refined and sophisticated lifestyle | High | ✓ | Social Media, Video Streaming, Live Events | High |
Environmental Protection, Sustainability, Outdoor Activities | Adaptability, Patience, Attention to Detail | Assertiveness, seeking systemic change, finding creative solutions | - | Moderate | - | ✓ | Difficulty with Balancing Practical Needs and Environmental Concerns, Tendency to Prioritize Nature over Humanity | Volunteering for conservation efforts, implementing sustainable practices in their daily life, supporting environmental organizations, educating others on environmental issues | Preservation, Harmony with Nature, Responsibility | Difficulty with compromise, tendency to be confrontational, burnout | Environmental stewardship, making a positive impact, preserving the natural world | ✓ | ✓ | Idealistic, purpose-driven, and focused on sustainability | Value-oriented | Moderate | - | Long-form | ✓ | Environmental scientist, park ranger, activist | ✓ | ✓ | Conservationist | Passionate, principled, and environmentally conscious | Moderate | - | Moderate | Eco-conscious, Preservationist, Stewardship-oriented | Documentaries on endangered species, vlogs on eco-friendly living, discussions on renewable energy solutions | Visual | Moderate | Shares content related to environmental protection and sustainable practices, follows influencers advocating for ecological preservation | Moderate | Outdoor, Online News, Magazines | Moderate |
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Diverse Interests, Novelty, Variety | Adaptability, Creativity, Openness | Compromise, embracing different perspectives, finding new solutions | Novelty Effect | High | Capitalizing on the human attraction to new and unique experiences. This can involve introducing innovative features, effects, or challenges to capture attention and interest. | ✓ | Lack of Depth, Difficulty with Commitment, Tendency to Neglect Mastery | Engaging in a variety of activities and learning new skills, seeking out novel experiences, maintaining a curious and open-minded approach to life | Exploration, Stimulation, Breadth of Knowledge | Difficulty with commitment, tendency to be superficial, lack of depth | Variety, novelty, personal growth | ✓ | ✓ | Intuitive, spontaneous, and focused on exploration | Premium | High | Launching new filters, effects, or interactive elements to keep users engaged and excited about the platform. | Long-form | ✓ | Hobbyist, patron of the arts, lifelong learner | ✓ | ✓ | Dilettante | Curious, eclectic, and open-minded | High | The novelty effect can wear off over time, leading to decreased engagement. | High | Curious, Eclectic, Superficial | Tutorials on various hobbies and skills, discussions on interdisciplinary topics, vlogs showcasing a multifaceted lifestyle | Visual | High | Shares content related to exploring a wide range of interests and experiences, follows influencers with diverse talents and passions | High | ✓ | Social Media, Video Streaming, Podcasts | Moderate |
Academia, Research, Lifelong Learning | Critical Thinking, Attention to Detail, Creativity | Compromise, seeking to understand different perspectives, finding common ground | Confirmation Bias | High | Presenting information that aligns with the user's existing beliefs and preferences. This can help reinforce their decision-making and make them feel more confident in their choices. | Detachment, Difficulty with Emotional Expression, Tendency to Neglect Practical Concerns | Conducting in-depth research, attending academic conferences, engaging in intellectual discourse, continuously expanding their knowledge | Knowledge, Wisdom, Objectivity | Difficulty with emotional expression, tendency to be elitist, social awkwardness | Knowledge, understanding, intellectual stimulation | ✓ | ✓ | Rational, analytical, and focused on abstract concepts | Premium | High | Curating content and recommendations that cater to the user's interests and viewing history. | Long-form | ✓ | Professor, researcher, author | ✓ | ✓ | Erudite | Analytical, articulate, and knowledge-focused | Moderate | Can create echo chambers and limit exposure to diverse perspectives. | Low | Scholarly, Intellectual, Analytical | Lectures on complex topics, discussions on philosophical and scientific breakthroughs, vlogs on the latest research | Text | High | Shares content related to academic and intellectual pursuits, follows experts and thought leaders in various fields | Moderate | ✓ | Online Search, Books, Magazines | Moderate |
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Sensory Experiences, Indulgence, Socializing | Adaptability, Charisma, Spontaneity | Compromise, seeking immediate gratification, avoiding confrontation | Hyperbolic Discounting | High | Capitalizing on the human tendency to value immediate rewards over long-term benefits. This can be used to encourage impulse participation in trends or challenges. | ✓ | Impulsiveness, Lack of Discipline, Difficulty with Long-term Planning | Dining at high-end restaurants, attending exclusive parties, traveling to exotic destinations, collecting luxury goods | Enjoyment, Indulgence, Excitement | Difficulty with moderation, tendency to be self-indulgent, addiction | Pleasure, indulgence, excitement | ✓ | ✓ | Impulsive, focused on immediate pleasure, and unconcerned with long-term consequences | Value-oriented | Moderate | Promoting limited-time offers, exclusive content, or time-sensitive challenges to drive quick decision-making. | Short-form | ✓ | Hospitality, entertainment, luxury goods | ✓ | ✓ | Hedonist | Sensual, expressive, and pleasure-seeking | High | Can lead to regret or a sense of obligation if the long-term consequences are not considered. | High | Pleasure-seeking, Indulgent, Spontaneous | Luxury travel vlogs, gourmet food reviews, party event coverage | Visual | High | Shares content related to indulgence, pleasure-seeking, and the pursuit of sensory experiences, follows influencers with a lavish lifestyle | High | ✓ | Social Media, Video Streaming, Live Events | High |
Self-expression, Counterculture, Nontraditional Pursuits | Creativity, Adaptability, Courage | Compromise, assertiveness, embracing uncertainty | Contrast Effect, Bandwagon Effect | High | Highlighting the differences between options to make one more appealing. Leveraging the human desire to conform and be part of a group. | ✓ | Difficulty with Authority, Tendency to Alienate Others, Lack of Compromise | Engaging in unconventional activities, exploring alternative lifestyles, advocating for personal freedom and self-expression | Authenticity, Freedom, Nonconformity | Difficulty with conformity, tendency to be confrontational, social isolation | Autonomy, self-expression, challenging the status quo | ✓ | ✓ | Intuitive, risk-taking, and focused on personal freedom | Value-oriented | Low | Showcasing the unique features or benefits of a particular TikTok trend or challenge compared to others. Highlighting the number of participants, shares, or views on popular TikTok content to encourage others to join the "herd. | Short-form | ✓ | Entrepreneur, artist, non-conformist | ✓ | ✓ | Individualist | Unconventional, assertive, and independent | High | Can be perceived as misleading if the comparison is not fair or transparent. Can be perceived as peer pressure or herd mentality. | High | Unconventional, Independent, Nonconformist | Experimental art exhibitions, counterculture documentaries, podcasts on radical ideas | Visual | Moderate | Shares content that reflects their unique identity and nonconformist tendencies, follows influencers who challenge societal norms | High | ✓ | Social Media, Video Streaming, Live Events | Low |
Teaching, Coaching, Sharing Knowledge | Emotional Intelligence, Patience, Adaptability | Compromise, active listening, providing guidance and support | Goal Gradient Effect | High | Leveraging the human tendency to increase effort as a goal becomes closer. This can be used to encourage progress and completion of a challenge or task. | Difficulty with Letting Go, Tendency to Micromanage, Burnout | Providing mentorship to others, sharing their knowledge and expertise, organizing workshops and seminars, serving as a role model | Guidance, Legacy, Empowerment | Difficulty with letting go, tendency to be controlling, burnout | Passing on knowledge, making a positive impact, seeing others succeed | ✓ | ✓ | People-oriented, focused on personal growth, and consensus-driven | Premium | High | Incorporating progress bars, point systems, or achievement milestones into TikTok challenges to drive users towards completion. | Long-form | ✓ | Coach, teacher, advisor | ✓ | ✓ | Mentor | Experienced, knowledgeable, and nurturing | Moderate | Can create a sense of pressure or obligation, which may backfire. | Moderate | Wise, Nurturing, Experienced | Motivational speeches, educational tutorials, discussions on mentorship and coaching | Text | High | Shares content related to guidance, wisdom, and personal development, follows influential figures and experienced individuals | Moderate | ✓ | TV, Online News, Professional Publications | High |
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Charitable Giving, Volunteering, Advocacy | Empathy, Dedication, Adaptability | Compromise, seeking to understand different perspectives, finding win-win solutions | - | Moderate | - | Difficulty with Boundaries, Tendency to Neglect Own Needs, Burnout | Donating to charitable organizations, volunteering for social causes, organizing fundraising events, advocating for social change | Betterment of Society, Equality, Compassion | Difficulty with boundaries, tendency to be overly generous, burnout | Helping others, making a positive impact, social responsibility | ✓ | ✓ | People-oriented, focused on the greater good, and consensus-driven | Value-oriented | High | - | Short-form | ✓ | Non-profit leader, donor, volunteer | ✓ | ✓ | Philanthropist | Compassionate, altruistic, and service-oriented | Moderate | - | Moderate | Altruistic, Generous, Socially Conscious | Documentaries on global issues, inspirational stories of community service, fundraising campaigns | Visual | Low | Shares content related to charitable causes and humanitarian efforts, follows non-profit organizations and social activists | Moderate | TV, Radio, Print | High |
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Mastery of a Skill or Craft, Perfection, Artistry | Dedication, Creativity, Attention to Detail | Compromise, seeking creative solutions, embracing different perspectives | Goal Gradient Effect | High | Leveraging the human tendency to increase effort as a goal becomes closer. This can be used to encourage progress and completion of a challenge or task. | ✓ | Perfectionism, Difficulty with Compromise, Tendency to Neglect Other Aspects of Life | Mastering a specific art form or skill, continuously honing their craft, participating in prestigious competitions or exhibitions, inspiring others with their expertise | Excellence, Mastery, Self-expression | Difficulty with balance, tendency to be perfectionistic, social isolation | Mastery, artistic expression, attention to detail | ✓ | ✓ | Intuitive, focused on the process, and driven by personal expression | Premium | High | Incorporating progress bars, point systems, or achievement milestones into TikTok challenges to drive users towards completion. | Long-form | ✓ | Musician, artist, expert | ✓ | ✓ | Virtuoso | Skilled, passionate, and detail-oriented | High | Can create a sense of pressure or obligation, which may backfire. | Moderate | Talented, Passionate, Driven | Music performances, dance recitals, tutorials on advanced techniques | Visual | High | Shares content showcasing their exceptional skills and talents, follows other accomplished artists and performers | Moderate | ✓ | Online Search, Magazines, Live Events | Moderate |
Art, Science, Philosophy | Adaptability, Innovation, Broad Perspective | Compromise, embracing different perspectives, finding new solutions | Novelty Effect | High | Capitalizing on the human attraction to new and unique experiences. This can involve introducing innovative features, effects, or challenges to capture attention and interest. | ✓ | Lack of Specialization, Overextension, Impracticality | Engaging in a variety of activities, continuously learning new skills, exploring different fields of knowledge, maintaining a curious and open-minded approach to life | Knowledge, Creativity, Humanism | Difficulty with focus, tendency to be a "jack-of-all-trades," lack of depth | Variety, personal growth, intellectual stimulation | ✓ | ✓ | Intuitive, spontaneous, and focused on exploration | Premium | High | Launching new filters, effects, or interactive elements to keep users engaged and excited about the platform. | Long-form | ✓ | Polymath, interdisciplinary thinker, lifelong learner | ✓ | ✓ | Renaissance Person | Curious, eclectic, and open-minded | Moderate | The novelty effect can wear off over time, leading to decreased engagement. | Moderate | Multifaceted, Curious, Versatile | Discussions on interdisciplinary topics, tutorials on various hobbies and skills, vlogs showcasing a multifaceted lifestyle | Text | High | Shares content related to their diverse interests and multifaceted talents, follows influencers with a wide range of expertise | Moderate | ✓ | Online Search, Podcasts, Books | Moderate |
Remote Work, Travel, Technology | Adaptability, Self-discipline, Tech-savvy | Compromise, embracing different perspectives, finding creative solutions | Novelty Effect | High | Capitalizing on the human attraction to new and unique experiences. This can involve introducing innovative features, effects, or challenges to capture attention and interest. | Lack of Stability, Isolation, Work-life Balance Issues | Traveling to different destinations, working remotely, exploring new cultures, maintaining a flexible and adaptable lifestyle | Freedom, Experiences, Minimalism | Difficulty with stability, tendency to be disconnected, loneliness | Freedom, exploration, personal growth | ✓ | ✓ | Intuitive, spontaneous, and focused on personal freedom | Value-oriented | Moderate | Launching new filters, effects, or interactive elements to keep users engaged and excited about the platform. | Short-form | ✓ | Remote worker, freelancer, entrepreneur | ✓ | ✓ | Digital Nomad | Adaptable, tech-savvy, and adventurous | High | The novelty effect can wear off over time, leading to decreased engagement. | High | Independent, Adventurous, Flexible | Travel vlogs, remote work tutorials, discussions on digital nomad communities | Visual | Moderate | Shares content related to their location-independent lifestyle and remote work experiences, follows influencers with a similar lifestyle | High | ✓ | Social Media, Video Streaming, Outdoor | High |
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Psychology, Healing, Spirituality | Emotional Intelligence, Listening Skills, Empathy | Compromise, active listening, seeking | - | Moderate | - | Emotional Exhaustion, Boundary Issues, Gullibility | Engaging in deep conversations, providing emotional support to others, practicing active listening, exploring the depths of human emotions | Understanding, Connection, Authenticity | Difficulty with boundaries, tendency to be overwhelmed, burnout | - | ✓ | ✓ | - | Value-oriented | High | - | Short-form | ✓ | Therapist, social worker, caregiver | ✓ | ✓ | Empath | Compassionate, intuitive, and emotionally attuned | High | - | High | Sensitive, Compassionate, Intuitive | Discussions on emotional awareness, tutorials on active listening, vlogs on self-care and mindfulness | Visual | Moderate | Shares content related to emotional intelligence and empathetic understanding, follows influencers who promote compassion and emotional well-being | Moderate | TV, Radio, Social Media | High |
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Technology, Science, Trends | Strategic Thinking, Creativity, Adaptability | Compromise, seeking to understand different perspectives, finding creative solutions | Novelty Effect | High | Capitalizing on the human attraction to new and unique experiences. This can involve introducing innovative features, effects, or challenges to capture attention and interest. | Impracticality, Overoptimism, Disconnect from Present | Researching and experimenting with new technologies, exploring the potential of innovation, engaging in thought experiments about the future, advocating for progressive change | Progress, Change, Sustainability | Difficulty with the present, tendency to be overly optimistic, disconnection from reality | Innovation, progress, shaping the future | ✓ | ✓ | Intuitive, speculative, and focused on possibilities | Premium | High | Launching new filters, effects, or interactive elements to keep users engaged and excited about the platform. | Long-form | ✓ | Technologist, strategist, visionary | ✓ | ✓ | Futurist | Visionary, innovative, and forward-thinking | High | The novelty effect can wear off over time, leading to decreased engagement. | Moderate | Visionary, Innovative, Forward-thinking | Discussions on technological breakthroughs, vlogs on futuristic concepts, tutorials on cutting-edge tools and applications | Visual | High | Shares content related to emerging technologies, innovative solutions, and speculative visions of the future, follows influencers with a forward-thinking mindset | High | ✓ | Online Search, Video Streaming, Podcasts | High |
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Education, Self-improvement, Skill Development | Quick Learning, Motivation, Versatility | Compromise, embracing different perspectives, finding new solutions | Novelty Effect | High | Capitalizing on the human attraction to new and unique experiences. This can involve introducing innovative features, effects, or challenges to capture attention and interest. | Lack of Focus, Indecisiveness, Overthinking | Attending workshops and classes, reading extensively, engaging in self-directed learning, exploring a wide range of subjects, maintaining a curious | Knowledge, Personal Growth, Adaptability | Difficulty with focus, tendency to be scattered, information overload | Curiosity, growth, intellectual stimulation | ✓ | ✓ | Intuitive, analytical, and focused on personal growth | Premium | High | Launching new filters, effects, or interactive elements to keep users engaged and excited about the platform. | Long-form | ✓ | Student, researcher, hobbyist | ✓ | ✓ | Lifelong Learner | Curious, open-minded, and knowledge-seeking | Moderate | The novelty effect can wear off over time, leading to decreased engagement. | Low | Curious, Inquisitive, Growth-oriented | Discussions on diverse topics, tutorials on new skills, vlogs on the joy of learning | Text | High | Shares content related to continuous education and personal growth, follows influencers who inspire intellectual curiosity | Moderate | ✓ | Online Search, Podcasts, Books | High |
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Decluttering, Sustainability, Essentialism | Organization, Discipline, Contentment | Compromise, seeking to understand different perspectives, finding common ground | Contrast Effect, Endowment Effect | High | Highlighting the differences between options to make one more appealing. Exploiting the human tendency to value things more highly once they are owned. | Rigidity, Difficulty with Spontaneity, Judging Others | Decluttering their living space, practicing mindful consumption, exploring minimalist design, embracing a simpler lifestyle | Simplicity, Purpose, Freedom | Difficulty with attachment, tendency to be ascetic, social isolation | Clarity, freedom, environmental consciousness | ✓ | ✓ | Analytical, practical, and focused on simplicity | Value-oriented | Low | Showcasing the unique features or benefits of a particular TikTok trend or challenge compared to others. Offering exclusive filters, effects, or virtual gifts to users, fostering a sense of possession and reluctance to let go. | Long-form | ✓ | Designer, architect, decluttering consultant | ✓ | ✓ | Minimalist | Focused, disciplined, and intentional | Low | Can be perceived as misleading if the comparison is not fair or transparent. Can lead to a reluctance to return or cancel a product/service. | Low | Simple, Practical, Intentional | Tutorials on minimalist home design, vlogs on minimalist travel, discussions on the benefits of minimalism | Text | Moderate | Shares content related to simplicity, decluttering, and intentional living, follows influencers with a minimalist lifestyle | Low | Online Search, Podcasts, Books | Low |
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Storytelling, Interviews, Niche Topics | Active Listening, Idea Generation, Networking | Compromise, embracing different perspectives, finding new solutions | Curiosity Gap | High | Generating interest and intrigue to encourage further engagement. This can be done by leaving information incomplete or hinting at something without fully revealing it. | Distraction, Echo Chambers, Information Overload | Listening to a wide variety of podcasts, participating in podcast-related online communities, creating their own podcast content | Information, Entertainment, Community | Difficulty with focus, tendency to be distracted, information overload | Curiosity, knowledge, intellectual stimulation | ✓ | ✓ | Intuitive, analytical, and focused on learning | Premium | High | Using cliffhanger-style captions or teasers to encourage users to watch a full video or participate in a challenge. | Long-form | ✓ | Podcaster, audio producer, content creator | ✓ | ✓ | Podcast Enthusiast | Curious, engaged, and knowledge-seeking | Moderate | Can be overused and become annoying if not done well. | Moderate | Curious, Multitasking, Conversational | Discussions on diverse podcast topics, interviews with podcast guests, behind-the-scenes looks at podcast production | Text | Moderate | Shares content related to their interest in podcasts, follows hosts and creators of thought-provoking, informative, or entertaining podcasts | Moderate | ✓ | Podcasts, Online Search, Social Media | High |
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Self-tracking, Biohacking, Optimization | Discipline, Objectivity, Self-awareness | Compromise, seeking objective solutions, finding common ground | Confirmation Bias | High | Presenting information that aligns with the user's existing beliefs and preferences. This can help reinforce their decision-making and make them feel more confident in their choices. | Obsessiveness, Disconnection from Intuition, Privacy Concerns | Tracking various aspects of their life (e.g., sleep, fitness, productivity), experimenting with self-improvement techniques, analyzing personal data to inform their decisions | Self-improvement, Evidence-based Decisions, Efficiency | Difficulty with balance, tendency to be obsessive, data overload | Self-improvement, efficiency, personal growth | ✓ | ✓ | Rational, systematic, and focused on optimization | Premium | High | Curating content and recommendations that cater to the user's interests and viewing history. | Long-form | ✓ | Data analyst, biohacker, health/fitness enthusiast | ✓ | ✓ | Quantified Self Enthusiast | Analytical, detail-oriented, and data-driven | Moderate | Can create echo chambers and limit exposure to diverse perspectives. | Low | Data-driven, Analytical, Health-conscious | Tutorials on using tracking apps and devices, discussions on the benefits of quantified self-practices, vlogs on personal data analysis | Text | High | Shares content related to self-tracking, data-driven self-improvement, and the use of technology for personal optimization | Moderate | ✓ | Online Search, Wearables, Professional Publications | High |
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Home Office Setup, Work-life Balance, Communication | Time Management, Digital Literacy, Adaptability | Compromise, finding creative solutions, embracing flexibility | Novelty Effect | High | Capitalizing on the human attraction to new and unique experiences. This can involve introducing innovative features, effects, or challenges to capture attention and interest. | Isolation, Overworking, Communication Challenges | Traveling to different destinations, working remotely, exploring new cultures, maintaining a flexible and adaptable lifestyle | Autonomy, Flexibility, Productivity | Difficulty with work-life balance, tendency to be isolated, lack of structure | Freedom, flexibility, work-life integration | ✓ | ✓ | Autonomous, focused on results, and prioritizing work-life balance | Value-oriented | Moderate | Launching new filters, effects, or interactive elements to keep users engaged and excited about the platform. | Long-form | ✓ | Freelancer, entrepreneur, digital nomad | ✓ | ✓ | Remote Worker | Adaptable, self-motivated, and tech-savvy | Moderate | The novelty effect can wear off over time, leading to decreased engagement. | Moderate | Self-motivated, Organized, Tech-savvy | Travel vlogs, remote work tutorials, discussions on digital nomad communities | Text | Moderate | Shares content related to their location-independent lifestyle and remote work experiences, follows influencers with a similar lifestyle | Moderate | ✓ | Online Search, Video Streaming, Social Media | High |
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Mindfulness, Simplicity, Sustainability | Presence, Appreciation, Work-life Balance | Compromise, seeking to understand different perspectives, finding common ground | Contrast Effect | Moderate | Highlighting the differences between options to make one more appealing. This can involve comparing a video/trend to a less desirable alternative. | ✓ | Difficulty with Fast-paced Environments, FOMO, Perceived as Unambitious | Engaging in mindful activities, prioritizing work-life balance, embracing a more deliberate and intentional approach to daily routines | Quality of Life, Connection, Intentionality | Difficulty with productivity, tendency to be perceived as lazy, social pressure | Mindfulness, balance, quality of life | ✓ | ✓ | Intuitive, focused on the present, and prioritizing well-being | Value-oriented | Moderate | Showcasing the unique features or benefits of a particular TikTok trend or challenge compared to others. | Long-form | ✓ | Artisan, farmer, wellness coach | ✓ | ✓ | Slow Living Advocate | Mindful, intentional, and appreciative | Moderate | Can be perceived as misleading if the comparison is not fair or transparent. | Low | Mindful, Balanced, Intentional | Tutorials on slow living practices, discussions on the benefits of mindfulness and simplicity, vlogs showcasing a slower-paced lifestyle | Visual | Moderate | Shares content related to a mindful, intentional, and sustainable approach to daily life, follows influencers who promote a slower pace of living | Low | Outdoor, Magazines, Books | Moderate |
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Impact Investing, Sustainability, Community Development | Creativity, Leadership, Resilience | Compromise, seeking to understand different perspectives, finding win-win solutions | - | High | - | Financial Instability, Burnout, Difficulty Scaling | Developing and implementing business models that address societal or environmental problems, collaborating with non-profit organizations, advocating for sustainable and ethical practices | Social Impact, Collaboration, Innovation | Difficulty with work-life balance, tendency to be overly ambitious, burnout | Making a difference, creating positive change, sustainability | ✓ | ✓ | Visionary, purpose-driven, and focused on social impact | Value-oriented | High | - | Short-form | ✓ | Non-profit leader, impact investor, community organizer | ✓ | ✓ | Social Entrepreneur | Passionate, innovative, and socially conscious | High | - | Moderate | Innovative, Purpose-driven, Empathetic | Discussions on innovative solutions to social and environmental issues, vlogs on the challenges and successes of social entrepreneurship | Visual | Moderate | Shares content related to their socially-conscious business ventures and initiatives, follows other social entrepreneurs and impact-driven leaders | High | ✓ | Social Media, Online News, Live Events | High |
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Philosophy, Self-reflection, Mindfulness | Emotional Regulation, Perseverance, Perspective | Compromise, emotional detachment, seeking objective solutions | Contrast Effect | High | Highlighting the differences between options to make one more appealing. This can involve comparing a video/trend to a less desirable alternative. | Detachment, Rigidity, Lack of Spontaneity | Practicing meditation, journaling, engaging in physical activities, studying stoic philosophy | Wisdom, Self-control, Equanimity | Difficulty with emotional expression, tendency to be detached, social isolation | Self-control, inner peace, resilience | ✓ | ✓ | Analytical, disciplined, and focused on long-term resilience | Premium | Moderate | Showcasing the unique features or benefits of a particular TikTok trend or challenge compared to others. | Long-form | ✓ | Philosopher, monk, minimalist | ✓ | ✓ | Stoic | Reserved, self-controlled, and rational | Low | Can be perceived as misleading if the comparison is not fair or transparent. | Low | Resilient, Disciplined, Rational | Philosophical discussions on stoicism, mindfulness videos, biographies of historical figures | Text | Moderate | Shares content related to self-discipline, resilience, and emotional control, follows influencers embodying stoic principles | Low | Online Search, Podcasts, Books | Low |
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Emergency Preparedness, Homesteading, Outdoor Skills | Problem-solving, Practical Skills, Mental Toughness | Compromise, seeking objective solutions, prioritizing safety | - | Moderate | - | Paranoia, Isolation, Difficulty with Collaboration | Acquiring survival skills, stockpiling essential supplies, practicing self-sufficiency, exploring remote or wilderness locations | Independence, Readiness, Resilience | Difficulty with trust, tendency to be paranoid, social isolation | Security, self-sufficiency, resilience | ✓ | ✓ | Analytical, practical, and focused on preparedness | Value-oriented | Moderate | - | Long-form | ✓ | Prepper, outdoor guide, emergency responder | ✓ | ✓ | Survivalist | Prepared, self-reliant, and cautious | Moderate | - | Moderate | Resourceful, Self-reliant, Adaptable | Tutorials on survival skills, discussions on prepping and homesteading, vlogs on remote living experiences | Visual | Moderate | Shares content related to emergency preparedness, off-grid living, and self-reliance, follows influencers with expertise in wilderness survival and disaster response | Moderate | Outdoor, Online News, Magazines | Moderate |
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Nutrition, Fitness, Mindfulness | Discipline, Self-awareness, Stress Management | Compromise, seeking to understand different perspectives, finding balance | Confirmation Bias | High | Presenting information that aligns with the user's existing beliefs and preferences. This can help reinforce their decision-making and make them feel more confident in their choices. | ✓ | Orthorexia, Obsessiveness, Judgmental Attitude | Engaging in various wellness practices (e.g., yoga, meditation, healthy eating), exploring alternative therapies, prioritizing mental and physical health | Holistic Health, Prevention, Self-care | Difficulty with moderation, tendency to be obsessive, burnout | Health, balance, personal growth | ✓ | ✓ | Intuitive, focused on overall well-being, and prioritizing self-care | Premium | High | Curating content and recommendations that cater to the user's interests and viewing history. | Long-form | ✓ | Health/fitness coach, nutritionist, yoga instructor | ✓ | ✓ | Wellness Enthusiast | Holistic, health-conscious, and mindful | High | Can create echo chambers and limit exposure to diverse perspectives. | Moderate | Health-conscious, Proactive, Balanced | Discussions on nutrition and fitness, tutorials on meditation and self-care practices, vlogs on wellness retreats and experiences | Visual | Moderate | Shares content related to holistic health, mindfulness, and personal well-being, follows influencers promoting a balanced and healthy lifestyle | Moderate | Social Media, Magazines, Video Streaming | High |
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Personal Values, Self-reflection, Honesty | Vulnerability, Self-expression, Relationship Building | Compromise, assertiveness, embracing different perspectives | Liking | High | Fostering a positive association and rapport with the user. This can include using relatable language, visuals, or personalities that the user finds appealing. | Difficulty with Conformity, Perceived as Inflexible, Oversharing | Embracing their true identity, engaging in self-reflection, sharing their authentic experiences, and encouraging others to do the same | Integrity, Sincerity, Self-awareness | Difficulty with conformity, tendency to be confrontational, social isolation | Self-expression, authenticity, personal growth | ✓ | ✓ | Intuitive, purpose-driven, and focused on personal integrity | Value-oriented | High | Featuring creators with a likable, authentic persona to build a connection with the audience. | Short-form | ✓ | Artist, writer, public speaker | ✓ | ✓ | Authentic | Genuine, transparent, and true to oneself | High | Overuse can be seen as inauthentic or manipulative. | Moderate | True to One's Self, Honest, Genuine | Discussions on personal growth and self-acceptance, vlogs showcasing raw and unedited experiences, tutorials on cultivating self-awareness | Visual | Moderate | Shares content that reflects their genuine and unfiltered self, follows influencers who promote authenticity and vulnerability | Moderate | Social Media, Outdoor, Podcasts | Moderate |
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Quantified Self, Nutrition, Cognitive Enhancement | Self-experimentation, Tracking, Research Skills | Compromise, seeking objective solutions, finding common ground | Confirmation Bias | High | Presenting information that aligns with the user's existing beliefs and preferences. This can help reinforce their decision-making and make them feel more confident in their choices. | Obsessiveness, Unproven Methods, Lack of Long-term Data | Experimenting with various biohacking methods (e.g., nootropics, wearable tech, genetic testing), tracking their personal data, and continuously seeking ways to enhance their physical and cognitive abilities | Self-improvement, Longevity, Performance | Difficulty with moderation, tendency to be obsessive, health risks | Self-improvement, efficiency, personal growth | ✓ | ✓ | Rational, systematic, and focused on optimization | Premium | High | Curating content and recommendations that cater to the user's interests and viewing history. | Long-form | ✓ | Scientist, health/fitness enthusiast, technologist | ✓ | ✓ | Biohacker | Analytical, experimental, and health-conscious | Moderate | Can create echo chambers and limit exposure to diverse perspectives. | Low | Experimental, Data-driven, Optimizing | Discussions on the latest biohacking trends, tutorials on using technology for personal optimization, vlogs on the results of their biohacking experiments | Text | High | Shares content related to experimental self-improvement techniques, follows influencers at the forefront of human enhancement | Moderate | ✓ | Online Search, Wearables, Professional Publications | High |
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World Cultures, Language Learning, Immersion | Cultural Intelligence, Language Skills, Empathy | Compromise, embracing different perspectives, finding common ground | Liking | High | Fostering a positive association and rapport with the user. This can include using relatable language, visuals, or personalities that the user finds appealing. | ✓ | Identity Confusion, Difficulty with Authenticity, Rootlessness | Traveling to various destinations, engaging with local communities, learning about different customs and traditions, and seamlessly adapting their behavior and communication style to different cultural environments | Diversity, Adaptability, Global Perspective | Difficulty with identity, tendency to be inauthentic, social isolation | Exploration, personal growth, cultural appreciation | ✓ | ✓ | Intuitive, flexible, and focused on understanding diverse cultures | Premium | High | Featuring creators with a likable, authentic persona to build a connection with the audience. | Short-form | ✓ | Diplomat, international business, anthropologist | ✓ | ✓ | Cultural Chameleon | Adaptable, observant, and culturally aware | High | Overuse can be seen as inauthentic or manipulative. | High | Adaptable, Open-minded, Observant | Discussions on cross-cultural exchange, vlogs showcasing their immersion in different cultural contexts, tutorials on language learning and cultural etiquette | Visual | High | Shares content that reflects their adaptability and appreciation for diverse cultures, follows influencers who embrace multicultural experiences | High | ✓ | Social Media, Video Streaming, Live Events | Moderate |
Philosophy, Existentialism, Thought Experiments | Critical Thinking, Insight, Creativity | Compromise, seeking to understand different perspectives, finding creative solutions | Confirmation Bias | High | Presenting information that aligns with the user's existing beliefs and preferences. This can help reinforce their decision-making and make them feel more confident in their choices. | Disconnection from Reality, Overthinking, Social Isolation | Contemplating the big questions of life, engaging in intellectual discourse, exploring the realms of philosophy, science, and spirituality, and seeking a deeper understanding of the world and their place in it | Wisdom, Truth, Self-reflection | Difficulty with action, tendency to be overly analytical, social isolation | Wisdom, understanding, personal growth | ✓ | ✓ | Analytical, intuitive, and focused on meaning-making | Premium | High | Curating content and recommendations that cater to the user's interests and viewing history. | Long-form | ✓ | Philosopher, researcher, writer | ✓ | ✓ | Deep Thinker | Reflective, philosophical, and intellectually curious | Moderate | Can create echo chambers and limit exposure to diverse perspectives. | Low | Introspective, Analytical, Abstract | Discussions on the nature of reality, consciousness, and the human condition, lectures on cutting-edge scientific theories, vlogs exploring the depths of the human experience | Text | High | Shares content related to complex philosophical, scientific, or existential topics, follows influencers who engage in thought-provoking discussions | Moderate | Online Search, Books, Podcasts | Moderate |
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Social Media, Technology Trends, Online Communities | Trend Forecasting, Data Analysis, Cross-cultural Understanding | Compromise, seeking to understand different perspectives, finding common ground | Confirmation Bias | High | Presenting information that aligns with the user's existing beliefs and preferences. This can help reinforce their decision-making and make them feel more confident in their choices. | Constant Connectivity, Information Overload, Privacy Concerns | Observing and analyzing how technology shapes human interactions, cultural practices, and societal norms, and using these insights to inform their understanding of the digital world and its implications | Digital Culture, Emerging Technologies, Human Behavior | Difficulty with boundaries, tendency to be overwhelmed, information overload | Curiosity, knowledge, cultural appreciation | ✓ | ✓ | Intuitive, systematic, and focused on understanding human behavior | Premium | High | Curating content and recommendations that cater to the user's interests and viewing history. | Long-form | ✓ | Ethnographer, user experience researcher, strategist | ✓ | ✓ | Digital Anthropologist | Observant, analytical, and culturally aware | Moderate | Can create echo chambers and limit exposure to diverse perspectives. | Moderate | Tech-savvy, Culturally Aware, Analytical | Discussions on the societal impact of emerging technologies, vlogs on digital ethnography and cultural trends, tutorials on digital research methods | Text | High | Shares content related to the intersection of technology, culture, and human behavior, follows influencers who study the digital landscape | Moderate | ✓ | Online Search, Social Media, Podcasts | High |
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Artificial Intelligence Ethics, Algorithmic Bias, AI Governance | Critical Thinking, Advocacy, Technical Understanding | Assertiveness, seeking systemic change, finding creative solutions | - | High | - | Polarization, Resistance to Change, Complexity of Issues | Advocating for the ethical use of AI, collaborating with organizations to develop responsible AI policies, and educating others on the importance of aligning AI with human values and principles | Fairness, Transparency, Accountability | Difficulty with compromise, tendency to be confrontational, burnout | Social responsibility, making a positive impact, challenging the status quo | ✓ | ✓ | Idealistic, purpose-driven, and focused on ethical technology | Value-oriented | High | - | Long-form | ✓ | Technologist, ethicist, policymaker | ✓ | ✓ | Ethical AI Activist | Principled, outspoken, and socially conscious | High | - | Moderate | Principled, Forward-thinking, Socially Responsible | Discussions on the potential risks and benefits of AI, tutorials on AI governance and ethical frameworks, vlogs highlighting AI-related social and environmental issues | Text | Moderate | Shares content related to the responsible development and deployment of artificial intelligence, follows influencers advocating for ethical AI practices | Moderate | ✓ | Online News, Social Media, Podcasts | High |
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International Living, Language Learning, Travel | Adaptability, Language Skills, Open-mindedness | Compromise, embracing different perspectives, finding common ground | Novelty Effect | High | Capitalizing on the human attraction to new and unique experiences. This can involve introducing innovative features, effects, or challenges to capture attention and interest. | Homesickness, Cultural Adjustment, Bureaucratic Challenges | Embracing a lifestyle of living and working in different countries, navigating the complexities of cross-cultural integration, and sharing their unique perspectives on global living | Global Perspective, Personal Growth, Immersion | Difficulty with cultural adjustment, tendency to be isolated, homesickness | Exploration, personal development, cultural appreciation | ✓ | ✓ | Intuitive, flexible, and focused on personal growth | Premium | High | Launching new filters, effects, or interactive elements to keep users engaged and excited about the platform. | Short-form | ✓ | International business, diplomat, remote worker | ✓ | ✓ | Expat | Adaptable, open-minded, and culturally aware | High | The novelty effect can wear off over time, leading to decreased engagement. | High | Adaptable, Independent, Culturally Curious | Vlogs on cultural immersion and adaptation, discussions on the challenges and rewards of expatriate life, tutorials on navigating international bureaucracy | Visual | High | Shares content related to their experiences living and working in a foreign country, follows other expats and global nomads | High | ✓ | Social Media, Video Streaming, Online News | High |
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Peak Experiences, Skill Mastery, Mindfulness | Concentration, Skill Development, Intrinsic Motivation | Compromise, embracing different perspectives, finding creative solutions | Goal Gradient Effect | High | Leveraging the human tendency to increase effort as a goal becomes closer. This can be used to encourage progress and completion of a challenge or task. | ✓ | Difficulty with Interruptions, Neglecting Other Responsibilities, Addiction to Flow | Engaging in activities that challenge their skills and promote a deep sense of focus, absorption, and enjoyment, such as creative pursuits, extreme sports, or complex problem-solving tasks | Presence, Challenge, Intrinsic Motivation | Difficulty with focus, tendency to be easily distracted, burnout | Engagement, fulfillment, personal growth | ✓ | ✓ | Intuitive, spontaneous, and focused on the moment | Value-oriented | Moderate | Incorporating progress bars, point systems, or achievement milestones into TikTok challenges to drive users towards completion. | Short-form | ✓ | Athlete, artist, meditation practitioner | ✓ | ✓ | Flow Seeker | Immersed, present-focused, and intrinsically motivated | High | Can create a sense of pressure or obligation, which may backfire. | Moderate | Focused, Immersive, Passionate | Discussions on the psychology of flow, tutorials on flow-enhancing techniques, vlogs showcasing their immersive experiences in flow-inducing activities | Visual | Moderate | Shares content related to their pursuit of optimal experiences and states of flow, follows influencers who study and promote flow-inducing activities | Moderate | ✓ | Outdoor, Video Streaming, Live Events | Moderate |
DIY, Repurposing, Minimalism | Problem-solving, Adaptability, Ingenuity | Compromise, seeking to understand different perspectives, finding common ground | Contrast Effect | Moderate | Highlighting the differences between options to make one more appealing. This can involve comparing a video/trend to a less desirable alternative. | Resistance to Spending, Difficulty Scaling, Perceived as Cheap | Developing innovative solutions to everyday problems using limited resources, repurposing and recycling materials, and finding creative ways to achieve their goals without relying on expensive or wasteful methods | Efficiency, Sustainability, Simplicity | Difficulty with resources, tendency to be perceived as cheap, social pressure | Sustainability, problem-solving, personal empowerment | ✓ | ✓ | Analytical, innovative, and focused on efficiency | Value-oriented | Moderate | Showcasing the unique features or benefits of a particular TikTok trend or challenge compared to others. | Long-form | ✓ | Engineer, designer, social entrepreneur | ✓ | ✓ | Frugal Innovator | Resourceful, practical, and solution-oriented | Moderate | Can be perceived as misleading if the comparison is not fair or transparent. | Moderate | Resourceful, Creative, Practical | Tutorials on DIY projects and upcycling, discussions on the principles of frugal innovation, vlogs showcasing their cost-effective creations | Text | Moderate | Shares content related to their creative and resourceful approach to problem-solving, follows influencers who demonstrate innovative solutions on a budget | Moderate | ✓ | Online Search, Magazines, Social Media | Moderate |
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Video Games, eSports, Game Design | Hand-eye Coordination, Problem-solving, Quick Thinking | Compromise, finding creative solutions, embracing different perspectives | Goal Gradient Effect, Bandwagon Effect | High | Leveraging the human tendency to increase effort as a goal becomes closer. Leveraging the human desire to conform and be part of a group. | ✓ | Addiction, Sedentary Lifestyle, Difficulty Separating Reality from Fantasy | Immersing themselves in a variety of video game genres, participating in online gaming communities, and continuously exploring the evolving landscape of the gaming industry | Achievement, Teamwork, Escapism | Difficulty with work-life balance, tendency to be addicted, social isolation | Mastery, achievement, social connection | ✓ | ✓ | Intuitive, focused on goals, and driven by challenge | Value-oriented | Moderate | Incorporating progress bars, point systems, or achievement milestones into TikTok challenges to drive users towards completion. Highlighting the number of participants, shares, or views on popular TikTok content to encourage others to join the "herd. | Short-form | ✓ | Game developer, esports athlete, content creator | ✓ | ✓ | Gamer | Engaged, strategic, and competitive | High | Can create a sense of pressure or obligation, which may backfire. Can be perceived as peer pressure or herd mentality. | High | Competitive, Strategic, Immersive | Gameplay footage, game reviews and discussions, tutorials on gaming techniques and strategies | Visual | Moderate | Shares content related to their passion for video games, follows gaming influencers, streamers, and content creators | High | ✓ | Video Streaming, Social Media, Live Events | High |
Diversity and Inclusion, Team Building, Social Justice | Active Listening, Conflict Resolution, Empathy | Compromise, active listening, seeking diverse perspectives | - | High | - | Difficulty Making Tough Decisions, Perceived as Too Soft, Challenges with Majority Groups | Advocating for marginalized communities, implementing inclusive policies and practices within their sphere of influence, and actively working to create more equitable and inclusive environments | Fairness, Empowerment, Belonging | Difficulty with bias, tendency to be perceived as too politically correct, resistance to change | Making a positive impact, fostering diversity and belonging, personal growth | ✓ | ✓ | People-oriented, visionary, and focused on equity and inclusion | Premium | High | - | Long-form | ✓ | Diversity/inclusion specialist, HR, community organizer | ✓ | ✓ | Inclusive Leader | Empathetic, collaborative, and socially conscious | Moderate | - | Moderate | Empathetic, Collaborative, Equitable | Discussions on the importance of diversity and representation, tutorials on inclusive leadership strategies, vlogs highlighting successful diversity and inclusion initiatives | Text | High | Shares content related to their efforts to promote diversity, equity, and inclusion, follows influencers who champion inclusive practices | Moderate | ✓ | TV, Online News, Professional Publications | High |
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Pattern Recognition, Gut Instinct, Rapid Cognition | Quick Decision-making, Reading People, Flexibility | Compromise, embracing different perspectives, finding creative solutions | Liking | High | Fostering a positive association and rapport with the user. This can include using relatable language, visuals, or personalities that the user finds appealing. | Difficulty Explaining Rationale, Overconfidence, Overlooking Details | Trusting their intuitive senses, making decisions based on a combination of rational analysis and intuitive insights, and encouraging others to cultivate their own intuitive abilities | Trust in Intuition, Efficiency, Adaptability | Difficulty with rationality, tendency to be perceived as irrational, lack of credibility | Authenticity, personal growth, adaptability | ✓ | ✓ | Intuitive, spontaneous, and focused on the big picture | Premium | High | Featuring creators with a likable, authentic persona to build a connection with the audience. | Short-form | ✓ | Consultant, coach, entrepreneur | ✓ | ✓ | Intuitive Decision Maker | Instinctive, adaptable, and open-minded | High | Overuse can be seen as inauthentic or manipulative. | Moderate | Instinctive, Decisive, Adaptive | Discussions on the role of intuition in decision-making, tutorials on developing intuitive awareness, vlogs showcasing their intuitive problem-solving approaches | Visual | Moderate | Shares content related to their reliance on intuition and gut instinct, follows influencers who emphasize the power of intuitive thinking | Moderate | Social Media, Podcasts, Outdoor | Moderate |
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Personal Development, Goal Setting, Behavioral Change | Active Listening, Facilitating Insights, Motivation | Compromise, active listening, providing guidance and support | Goal Gradient Effect | High | Leveraging the human tendency to increase effort as a goal becomes closer. This can be used to encourage progress and completion of a challenge or task. | Maintaining Boundaries, Dealing with Resistance, Overextending | Providing guidance, support, and accountability to individuals seeking personal growth and self-improvement, drawing on their own experiences and expertise to help others achieve their goals | Growth, Empowerment, Authenticity | Difficulty with boundaries, tendency to be overly invested, burnout | Helping others, making a positive impact, personal development | ✓ | ✓ | People-oriented, focused on personal growth, and consensus-driven | Premium | High | Incorporating progress bars, point systems, or achievement milestones into TikTok challenges to drive users towards completion. | Short-form | ✓ | Wellness coach, career coach, personal development | ✓ | ✓ | Life Coach | Empathetic, motivational, and solution-oriented | High | Can create a sense of pressure or obligation, which may backfire. | Moderate | Motivational, Empowering, Insightful | Discussions on goal-setting and personal transformation, tutorials on coaching techniques and strategies, vlogs highlighting their client success stories | Visual | Moderate | Shares content related to their coaching practice and personal development expertise, follows other influential life coaches and mentors | Moderate | ✓ | Social Media, Podcasts, Online News | High |
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Dream Control, Dream Interpretation, Consciousness | Vivid Recall, Emotional Processing, Problem-solving | Compromise, embracing different perspectives, finding creative solutions | Novelty Effect | High | Capitalizing on the human attraction to new and unique experiences. This can involve introducing innovative features, effects, or challenges to capture attention and interest. | ✓ | Sleep Disruption, Difficulty Distinguishing Reality, Existential Crises | Engaging in the practice of lucid dreaming, where they become aware and in control of their dream states, and using this ability to explore the realms of the subconscious, experiment with creative ideas, or achieve personal growth | Self-discovery, Creativity, Transcendence | Difficulty with reality, tendency to be disconnected, social isolation | Self-exploration, personal development, expanded consciousness | ✓ | ✓ | Intuitive, open-ended, and focused on personal growth | Premium | High | Launching new filters, effects, or interactive elements to keep users engaged and excited about the platform. | Long-form | ✓ | Researcher, artist, meditation practitioner | ✓ | ✓ | Lucid Dreamer | Imaginative, introspective, and focused on the subconscious | High | The novelty effect can wear off over time, leading to decreased engagement. | High | Imaginative, Self-aware, Explorative | Discussions on the science and techniques of lucid dreaming, tutorials on inducing and maintaining lucid dreams, vlogs showcasing their lucid dreaming adventures | Visual | Moderate | Shares content related to their exploration of lucid dreaming and the conscious control of their dream experiences, follows influencers who study and practice lucid dreaming | High | ✓ | Social Media, Video Streaming, Podcasts | Moderate |
DIY, Prototyping, Fabrication | Prototyping, Problem-solving, Manual Dexterity | Compromise, seeking creative solutions, embracing different perspectives | Liking, Novelty Effect | High | Fostering a positive association and rapport with the user. Capitalizing on the human attraction to new and unique experiences. | ✓ | Perfectionism, Difficulty with Delegation, Balancing Creation and Commercialization | Practicing various art forms and crafts, attending artisan markets, collaborating with other makers, and continuously honing their skills | Innovation, Craftsmanship, Resourcefulness | Difficulty with commercialization, tendency to be perfectionistic, financial instability | Craftsmanship, problem-solving, personal fulfillment | ✓ | ✓ | Intuitive, focused on the process, and driven by personal expression | Value-oriented | Moderate | Featuring creators with a likable, authentic persona to build a connection with the audience. Launching new filters, effects, or interactive elements to keep users engaged and excited about the platform. | Short-form | ✓ | Craftsperson, inventor, designer | ✓ | ✓ | Maker | Hands-on, innovative, and detail-oriented | High | Overuse can be seen as inauthentic or manipulative. The novelty effect can wear off over time, leading to decreased engagement. | Moderate | Creative, Hands-on, Inventive | Tutorials on traditional craftsmanship, vlogs on the creative journey, discussions on the value of handmade goods | Visual | Moderate | Shares content showcasing their handcrafted products and creative process, follows other artisans and makers | Moderate | ✓ | Social Media, Magazines, Live Events | Moderate |
Mindfulness, Breath Awareness, Insight Meditation | Stress Reduction, Emotional Regulation, Self-awareness | Compromise, emotional detachment, seeking inner peace | Contrast Effect | High | Highlighting the differences between options to make one more appealing. This can involve comparing a video/trend to a less desirable alternative. | Difficulty with Consistency, Overemphasis on Technique, Spiritual Bypassing | Engaging in regular meditation practice, exploring various meditation styles and traditions, and sharing the insights and transformations they've experienced through their mindfulness journey | Presence, Inner Peace, Clarity | Difficulty with focus, tendency to be perceived as passive, social isolation | Mindfulness, inner peace, personal growth | ✓ | ✓ | Intuitive, focused on the present, and prioritizing well-being | Value-oriented | Moderate | Showcasing the unique features or benefits of a particular TikTok trend or challenge compared to others. | Long-form | ✓ | Wellness coach, spiritual teacher, researcher | ✓ | ✓ | Meditator | Introspective, calm, and mindful | Moderate | Can be perceived as misleading if the comparison is not fair or transparent. | Low | Mindful, Centered, Equanimous | Discussions on the science and philosophy of meditation, tutorials on different meditation techniques, vlogs highlighting their personal meditation experiences | Text | Moderate | Shares content related to their meditation practice and the benefits of mindfulness, follows influential meditation teachers and mindfulness experts | Low | Podcasts, Outdoor, Books | Moderate |
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Mnemonics, Memory Sports, Mental Training | Information Retention, Concentration, Mental Agility | Compromise, seeking objective solutions, finding common ground | Goal Gradient Effect | High | Leveraging the human tendency to increase effort as a goal becomes closer. This can be used to encourage progress and completion of a challenge or task. | Obsessiveness, Performance Anxiety, Difficulty with Creativity | Practicing advanced mnemonic techniques, participating in memory competitions, and continuously pushing the boundaries of their cognitive abilities to remember and recall vast amounts of information | Cognitive Performance, Discipline, Achievement | Difficulty with balance, tendency to be obsessive, social isolation | Mastery, self-improvement, intellectual stimulation | ✓ | ✓ | Analytical, systematic, and driven by a desire to improve | Premium | High | Incorporating progress bars, point systems, or achievement milestones into TikTok challenges to drive users towards completion. | Long-form | ✓ | Researcher, coach, public speaker | ✓ | ✓ | Memory Athlete | Focused, disciplined, and detail-oriented | Moderate | Can create a sense of pressure or obligation, which may backfire. | Low | Focused, Disciplined, Competitive | Discussions on the science of memory, tutorials on memory-enhancing strategies, vlogs showcasing their memory feats and competitions | Text | High | Shares content related to their exceptional memory skills and techniques, follows other memory champions and cognitive experts | Moderate | ✓ | Online Search, Magazines, Podcasts | Moderate |
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Due Diligence, Negotiations, Integration Planning | Financial Acumen, Relationship Building, Adaptability | Compromise, negotiation, assertiveness | Contrast Effect | High | Highlighting the differences between options to make one more appealing. This can involve comparing a video/trend to a less desirable alternative. | High Stress, Difficulty with Work-life Balance, Ethical Dilemmas | Identifying and executing strategic mergers and acquisitions, leveraging their financial acumen and negotiation skills to facilitate complex business transactions, and sharing their insights on the ever-evolving M&A landscape | Value Creation, Synergy, Growth | Difficulty with empathy, tendency to be ruthless, ethical concerns | Achievement, power, status | ✓ | ✓ | Rational, opportunistic, and focused on financial gain | Premium | High | Showcasing the unique features or benefits of a particular TikTok trend or challenge compared to others. | Long-form | ✓ | Investment banker, strategy consultant, entrepreneur | ✓ | ✓ | Mergers and Acquisitions Specialist | Analytical, strategic, and results-oriented | Moderate | Can be perceived as misleading if the comparison is not fair or transparent. | Low | Strategic, Analytical, Persuasive | Discussions on deal structuring and negotiation, tutorials on financial modeling and due diligence, vlogs highlighting their successful M&A projects | Text | High | Shares content related to their expertise in corporate transactions and strategic business combinations, follows influential figures in the M&A industry | Moderate | ✓ | Online Search, Professional Publications, TV | High |
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Psychedelics, Neuroplasticity, Flow States | Introspection, Idea Generation, Mood Enhancement | Compromise, seeking objective solutions, finding common ground | Confirmation Bias | High | Presenting information that aligns with the user's existing beliefs and preferences. This can help reinforce their decision-making and make them feel more confident in their choices. | Legal Risks, Difficulty with Consistent Dosing, Lack of Long-term Studies | Engaging in the careful and intentional use of psychedelics in small, sub-threshold doses to potentially enhance cognitive function, creativity, and overall well-being, while remaining within legal and ethical boundaries | Cognitive Enhancement, Emotional Healing, Creativity | Difficulty with moderation, tendency to be obsessive, health risks | Self-improvement, expanded consciousness, personal development | ✓ | ✓ | Intuitive, systematic, and focused on personal growth | Premium | High | Curating content and recommendations that cater to the user's interests and viewing history. | Long-form | ✓ | Researcher, biohacker, wellness practitioner | ✓ | ✓ | Microdosing Enthusiast | Curious, experimental, and health-conscious | Moderate | Can create echo chambers and limit exposure to diverse perspectives. | Low | Open-minded, Self-aware, Experimental | Discussions on the science and research behind microdosing, tutorials on safe and responsible microdosing practices, vlogs documenting their personal microdosing experiences | Text | High | Shares content related to their exploration of microdosing, a practice involving the consumption of sub-perceptual doses of psychedelics, follows influencers who study the potential benefits of microdosing | Moderate | ✓ | Online Search, Podcasts, Magazines | High |
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Skill Acquisition, Interdisciplinary Thinking, Novelty | Quick Learning, Adaptability, Synthesizing Ideas | Compromise, embracing different perspectives, finding new solutions | Novelty Effect | High | Capitalizing on the human attraction to new and unique experiences. This can involve introducing innovative features, effects, or challenges to capture attention and interest. | ✓ | Lack of Specialization, Difficulty with Career Path, Fear of Commitment | Engaging in a variety of activities, continuously learning new skills, exploring different fields of knowledge, and maintaining a curious and open-minded approach to life | Diversity of Experiences, Personal Growth, Creativity | Difficulty with focus, tendency to be scattered, lack of depth | Variety, personal growth, intellectual stimulation | ✓ | ✓ | Intuitive, spontaneous, and focused on exploration | Premium | High | Launching new filters, effects, or interactive elements to keep users engaged and excited about the platform. | Long-form | ✓ | Freelancer, entrepreneur, lifelong learner | ✓ | ✓ | Multipotentialite | Curious, eclectic, and open-minded | High | The novelty effect can wear off over time, leading to decreased engagement. | Moderate | Versatile, Curious, Adaptable | Discussions on interdisciplinary topics, tutorials on various hobbies and skills, vlogs showcasing a multifaceted lifestyle | Visual | High | Shares content related to their diverse interests and multifaceted talents, follows influencers with a wide range of expertise | Moderate | ✓ | Social Media, Podcasts, Online Search | Moderate |
Artistic Inspiration, Creative Collaboration, Authentic Expression | Sparking Creativity, Offering Fresh Perspectives, Evoking Emotion | Compromise, embracing different perspectives, finding creative solutions | Liking | High | Fostering a positive association and rapport with the user. This can include using relatable language, visuals, or personalities that the user finds appealing. | ✓ | Difficulty with Consistency, Emotional Intensity, Struggles with Boundaries | Embracing their unique talents and charisma to inspire and captivate others, using their creative abilities to evoke emotional responses, and serving as a source of inspiration for their followers | Beauty, Meaning, Authenticity | Difficulty with boundaries, tendency to be perceived as self-indulgent, social isolation | Self-expression, inspiration, personal fulfillment | ✓ | ✓ | Intuitive, open-ended, and focused on personal growth | Premium | High | Featuring creators with a likable, authentic persona to build a connection with the audience. | Short-form | ✓ | Artist, creative consultant, brand ambassador | ✓ | ✓ | Muse | Imaginative, introspective, and expressive | High | Overuse can be seen as inauthentic or manipulative. | High | Inspiring, Enigmatic, Catalytic | Discussions on the nature of creativity and inspiration, tutorials on cultivating a captivating persona, vlogs highlighting their artistic expressions and performances | Visual | Moderate | Shares content that inspires and captivates their audience, follows influencers who embody a magnetic and alluring presence | High | ✓ | Social Media, Video Streaming, Live Events | Moderate |
Skill Stacking, Transferable Skills, T-shaped Expertise | Cross-functional Collaboration, Rapid Skill Acquisition, Creative Problem Solving | Compromise, embracing different perspectives, finding new solutions | Novelty Effect | High | Capitalizing on the human attraction to new and unique experiences. This can involve introducing innovative features, effects, or challenges to capture attention and interest. | Lack of Deep Expertise, Difficulty Explaining Value, Imposter Syndrome | Continuously expanding their knowledge and skills across a wide range of fields, making connections between seemingly disparate domains, and applying their multifaceted expertise to tackle complex problems | Agility, Innovation, Continuous Learning | Difficulty with focus, tendency to be perceived as a "jack-of-all-trades," lack of depth | Variety, personal growth, intellectual stimulation | ✓ | ✓ | Intuitive, spontaneous, and focused on exploration | Premium | High | Launching new filters, effects, or interactive elements to keep users engaged and excited about the platform. | Long-form | ✓ | Consultant, researcher, entrepreneur | ✓ | ✓ | Neo-generalist | Curious, eclectic, and open-minded | Moderate | The novelty effect can wear off over time, leading to decreased engagement. | Moderate | Multidisciplinary, Synergistic, Adaptive | Discussions on the benefits of a neo-generalist mindset, tutorials on developing cross-disciplinary skills, vlogs showcasing their diverse areas of expertise | Text | High | Shares content related to their broad and interconnected knowledge, follows influencers who demonstrate expertise across multiple disciplines | Moderate | ✓ | Online Search, Podcasts, Books | High |
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Nootropics, Brain-computer Interfaces, Cognitive Enhancement | Self-experimentation, Research Skills, Biohacking | Compromise, seeking objective solutions, finding common ground | Confirmation Bias | High | Presenting information that aligns with the user's existing beliefs and preferences. This can help reinforce their decision-making and make them feel more confident in their choices. | Unknown Long-term Effects, Lack of Regulation, Unequal Access | Researching and experimenting with various nootropics, biofeedback technologies, and other cognitive enhancement tools, with the goal of improving their mental performance, focus, and overall brain health | Peak Performance, Longevity, Augmentation | Difficulty with moderation, tendency to be obsessive, health risks | Self-improvement, efficiency, personal growth | ✓ | ✓ | Rational, systematic, and focused on optimization | Premium | High | Curating content and recommendations that cater to the user's interests and viewing history. | Long-form | ✓ | Biohacker, neuroscientist, technologist | ✓ | ✓ | Neurohacker | Analytical, experimental, and health-conscious | Moderate | Can create echo chambers and limit exposure to diverse perspectives. | Low | Optimizing, Experimental, Science-driven | Discussions on the latest advancements in neuroscience, tutorials on using brain-boosting supplements and devices, vlogs documenting their personal experiments with neurohacking | Text | High | Shares content related to their exploration of cognitive enhancement and brain optimization, follows influencers at the forefront of neurotechnology and nootropics | Moderate | ✓ | Online Search, Wearables, Magazines | High |
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Slow Travel, Cultural Immersion, Location Independence | Adaptability, Resourcefulness, Global Perspective | Compromise, embracing different perspectives, finding creative solutions | Novelty Effect | High | Capitalizing on the human attraction to new and unique experiences. This can involve introducing innovative features, effects, or challenges to capture attention and interest. | Lack of Stability, Loneliness, Bureaucratic Challenges | Traveling to different destinations, working remotely, exploring new cultures, and maintaining a flexible and adaptable lifestyle that allows them to live and work from anywhere in the world | Freedom, Experiences, Adaptability | Difficulty with stability, tendency to be disconnected, loneliness | Freedom, exploration, personal growth | ✓ | ✓ | Intuitive, spontaneous, and focused on personal freedom | Value-oriented | Moderate | Launching new filters, effects, or interactive elements to keep users engaged and excited about the platform. | Short-form | ✓ | Remote worker, digital nomad, freelancer | ✓ | ✓ | Nomad | Adaptable, adventurous, and independent | High | The novelty effect can wear off over time, leading to decreased engagement. | High | Independent, Minimalist, Wanderlust | Travel vlogs, remote work tutorials, discussions on the digital nomad community | Visual | Moderate | Shares content related to their location-independent lifestyle and experiences as a digital nomad, follows other global wanderers and remote workers | High | ✓ | Social Media, Video Streaming, Outdoor | High |
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Sustainable Agriculture, Closed-loop Systems, Food Forests | Ecological Design, Regenerative Practices, Observation Skills | Assertiveness, seeking systemic change, finding creative solutions | - | Moderate | - | ✓ | Physical Labor, Patience Required, Difficulty Scaling | Implementing permaculture techniques in their living spaces, growing their own food, practicing sustainable resource management, and advocating for a more harmonious relationship between humans and the natural environment | Sustainability, Resilience, Harmony with Nature | Difficulty with compromise, tendency to be confrontational, burnout | Environmental stewardship, self-sufficiency, making a positive impact | ✓ | ✓ | Holistic, focused on sustainability, and prioritizing the greater good | Value-oriented | Moderate | - | Long-form | ✓ | Farmer, sustainability consultant, community organizer | ✓ | ✓ | Permaculturist | Principled, environmentally conscious, and solution-oriented | Moderate | - | Moderate | Eco-conscious, Holistic, Regenerative | Discussions on permaculture design, tutorials on urban homesteading and food production, vlogs showcasing their permaculture projects | Visual | Moderate | Shares content related to their sustainable and regenerative approach to living, follows influencers who promote permaculture principles and practices | Moderate | Outdoor, Magazines, Online News | Moderate |
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Intellectual Curiosity, Lifelong Learning, Multidisciplinary Thinking | Analytical Thinking, Connecting Disparate Fields, Creative Problem-solving | Compromise, embracing different perspectives, finding new solutions | Novelty Effect | High | Capitalizing on the human attraction to new and unique experiences. This can involve introducing innovative features, effects, or challenges to capture attention and interest. | Impostor Syndrome, Overextension, Difficulty Specializing | Continuously expanding their knowledge and skills across a wide range of fields, making connections between seemingly disparate domains, and applying their multifaceted expertise to tackle complex problems | Knowledge for Knowledge's Sake, Synthesizing Ideas, Continuous Improvement | Difficulty with focus, tendency to be scattered, lack of depth | Variety, personal growth, intellectual stimulation | ✓ | ✓ | Intuitive, spontaneous, and focused on exploration | Premium | High | Launching new filters, effects, or interactive elements to keep users engaged and excited about the platform. | Long-form | ✓ | Consultant, researcher, entrepreneur | ✓ | ✓ | Polimath | Curious, eclectic, and open-minded | Moderate | The novelty effect can wear off over time, leading to decreased engagement. | Moderate | Diversely Knowledgeable, Analytical, Integrative | Discussions on the benefits of a polymath mindset, tutorials on developing cross-disciplinary skills, vlogs showcasing their diverse areas of expertise | Text | High | Shares content related to their broad and interconnected knowledge, follows influencers who demonstrate expertise across multiple disciplines | Moderate | ✓ | Online Search, Podcasts, Books | High |
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Language Learning, Cultural Immersion, Linguistics | Quick Language Acquisition, Enhanced Memory, Cross-cultural Communication | Compromise, embracing different perspectives, finding common ground | Liking | High | Fostering a positive association and rapport with the user. This can include using relatable language, visuals, or personalities that the user finds appealing. | Maintenance of Language Skills, Perfectionism, Language Interference | Dedicating themselves to the study and acquisition of multiple languages, immersing themselves in diverse linguistic and cultural environments, and using their multilingual skills to enhance their personal and professional opportunities | Linguistic and Cultural Diversity, Communication, Mutual Understanding | Difficulty with focus, tendency to be perceived as a "show-off," social isolation | Intellectual stimulation, cultural appreciation, communication | ✓ | ✓ | Analytical, systematic, and focused on language acquisition | Premium | High | Featuring creators with a likable, authentic persona to build a connection with the audience. | Long-form | ✓ | Translator, international business, diplomat | ✓ | ✓ | Polyglot | Linguistically talented, culturally aware, and communicative | Moderate | Overuse can be seen as inauthentic or manipulative. | Moderate | Linguistically Gifted, Culturally Curious, Communicative | Discussions on the cognitive benefits of multilingualism, tutorials on effective language learning strategies, vlogs documenting their progress in mastering new languages | Text | High | Shares content related to their language learning journey and multilingual abilities, follows influencers who are skilled in multiple languages | Moderate | ✓ | Online Search, Language Learning Apps, Books | High |
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Organic Produce, Sprouting, Dehydrating | Increased Energy, Improved Digestion, Mental Clarity | Compromise, seeking to understand different perspectives, finding common ground | Contrast Effect | Moderate | Highlighting the differences between options to make one more appealing. This can involve comparing a video/trend to a less desirable alternative. | ✓ | Social Limitations, Time-consuming Preparation, | Adhering to a diet consisting primarily of unprocessed, uncooked fruits, vegetables, nuts, seeds, and other plant-based foods, and sharing their knowledge and enthusiasm for the perceived health and environmental benefits of this lifestyle | Vitality, Purity, Natural Living | Difficulty with social integration, tendency to be perceived as extreme, health risks | Health, sustainability, personal growth | ✓ | ✓ | Intuitive, focused on overall well-being, and prioritizing self-care | Value-oriented | Moderate | Showcasing the unique features or benefits of a particular TikTok trend or challenge compared to others. | Long-form | ✓ | Nutritionist, chef, wellness coach | ✓ | ✓ | Raw Foodist | Principled, health-conscious, and environmentally aware | Moderate | Can be perceived as misleading if the comparison is not fair or transparent. | Moderate | Health-conscious, Disciplined, Energetic | Discussions on the science and philosophy behind raw food diets, tutorials on raw food preparation and recipes, vlogs showcasing their raw food experiences | Visual | Moderate | Shares content related to their raw food diet and lifestyle, follows influencers who promote the benefits of consuming uncooked, plant-based foods | Moderate | Magazines, Outdoor, Online News | Moderate |
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Trauma-informed Care, Mindfulness, Positive Psychology | Emotional Intelligence, Adaptability, Motivational Skills | Compromise, active listening, providing guidance and support | Goal Gradient Effect | High | Leveraging the human tendency to increase effort as a goal becomes closer. This can be used to encourage progress and completion of a challenge or task. | Burnout, Boundary Issues, Difficulty with Tough Love | Guiding individuals and organizations through the process of developing the skills, mindsets, and resources necessary to navigate and overcome challenging situations, fostering a greater sense of adaptability and inner strength | Resilience, Growth, Strength-based Approach | Difficulty with boundaries, tendency to be overly invested, burnout | Helping others, making a positive impact, personal development | ✓ | ✓ | People-oriented, focused on personal growth, and consensus-driven | Premium | High | Incorporating progress bars, point systems, or achievement milestones into TikTok challenges to drive users towards completion. | Short-form | ✓ | Therapist, wellness coach, organizational consultant | ✓ | ✓ | Resilience Coach | Empathetic, motivational, and solution-oriented | High | Can create a sense of pressure or obligation, which may backfire. | Moderate | Empathetic, Encouraging, Adaptable | Discussions on the psychology of resilience, tutorials on building coping strategies and emotional intelligence, vlogs highlighting their client success stories | Visual | Moderate | Shares content related to their expertise in helping others develop resilience and bounce back from adversity, follows influential figures in the field of personal growth and transformation | Moderate | ✓ | Social Media, Podcasts, Online News | High |
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Science, Fact-checking, Rational Thinking | Critical Thinking, Logical Reasoning, Questioning Assumptions | Compromise, seeking objective evidence, finding common ground | Contrast Effect | High | Highlighting the differences between options to make one more appealing. This can involve comparing a video/trend to a less desirable alternative. | Cynicism, Difficulty with Ambiguity, Perceived as Contrarian | Approaching information and claims with a critical eye, seeking out reliable evidence and objective data, and encouraging others to adopt a more skeptical and inquiring mindset when it comes to complex or controversial topics | Truth, Evidence, Reason | Difficulty with trust, tendency to be cynical, social isolation | Truth, knowledge, personal integrity | ✓ | ✓ | Rational, systematic, and focused on critical thinking | Premium | Moderate | Showcasing the unique features or benefits of a particular TikTok trend or challenge compared to others. | Long-form | ✓ | Journalist, researcher, public intellectual | ✓ | ✓ | Skeptic | Analytical, questioning, and open-minded | Low | Can be perceived as misleading if the comparison is not fair or transparent. | Low | Analytical, Critical, Objective | Discussions on the importance of skepticism and scientific literacy, tutorials on evaluating claims and sources, vlogs highlighting their skeptical investigations | Text | Moderate | Shares content that challenges mainstream beliefs and encourages critical thinking, follows influencers who question conventional wisdom and promote evidence-based reasoning | Low | Online Search, Podcasts, Books | Low |
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Emerging Technologies, Speculative Futures, Design Fiction | Creativity, Systems Thinking, Storytelling | Compromise, embracing different perspectives, finding creative solutions | Novelty Effect | High | Capitalizing on the human attraction to new and unique experiences. This can involve introducing innovative features, effects, or challenges to capture attention and interest. | Impracticality, Difficulty Validating Ideas, Resistance to Constraints | Engaging in the practice of speculative design, where they create imaginative and provocative design proposals that challenge existing norms, explore alternative futures, and inspire critical reflection on the societal implications of emerging technologies | Innovation, Possibility, Disruption | Difficulty with practicality, tendency to be perceived as impractical, lack of real-world impact | - | ✓ | ✓ | - | Premium | High | Launching new filters, effects, or interactive elements to keep users engaged and excited about the platform. | Long-form | ✓ | Futurist, artist, design strategist | ✓ | ✓ | Speculative Designer | Imaginative, innovative, and future-oriented | High | The novelty effect can wear off over time, leading to decreased engagement. | Moderate | Imaginative, Future-oriented, Interdisciplinary | Discussions on the role of design in shaping future scenarios, tutorials on speculative design methodologies, vlogs showcasing their conceptual design work | Visual | High | Shares content that explores the intersection of design, technology, and the future, follows influencers who create thought-provoking speculative projects | Moderate | ✓ | Online Search, Social Media, Magazines | Moderate |
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Environmental Conservation, Community Engagement, Sustainability | Resource Management, Collaboration, Attention to Detail | Compromise, active listening, finding win-win solutions | - | Moderate | - | ✓ | Burnout, Difficulty Balancing Priorities, Resistance to Change | Assuming a sense of responsibility for the careful and conscientious use of natural resources, advocating for sustainable practices, and taking an active role in safeguarding the well-being of the planet and its inhabitants | Preservation, Stewardship, Legacy | Difficulty with boundaries, tendency to be overly responsible, burnout | Responsibility, making a positive impact, preserving traditions | ✓ | ✓ | People-oriented, focused on the greater good, and consensus-driven | Value-oriented | Moderate | - | Long-form | ✓ | Conservationist, community organizer, policymaker | ✓ | ✓ | Steward | Principled, dutiful, and service-oriented | Moderate | - | Low | Responsible, Conscientious, Caretaking | Discussions on the principles of stewardship, tutorials on sustainable resource management, vlogs highlighting their efforts to preserve and protect the environment | Visual | Moderate | Shares content related to their role as a caretaker and guardian of resources, follows influencers who promote sustainable and responsible practices | Moderate | Outdoor, Magazines, Online News | Moderate |
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Narrative Design, Oral Traditions, Multimedia Storytelling | Narrative Crafting, Emotional Resonance, Multimodal Communication | Compromise, embracing different perspectives, finding creative solutions | Liking, Curiosity Gap | High | Fostering a positive association and rapport with the user. Generating interest and intrigue to encourage further engagement. | ✓ | Procrastination, Difficulty with Structure, Sensitivity to Criticism | Crafting and sharing compelling stories that resonate with their audience, using their narrative skills to convey meaningful messages, evoke emotions, and inspire others to see the world from new perspectives | Meaning, Connection, Inspiration | Difficulty with practicality, tendency to be perceived as impractical, lack of focus | Self-expression, connection, inspiration | ✓ | ✓ | Intuitive, focused on meaning and emotion, and driven by narrative | Premium | High | Featuring creators with a likable, authentic persona to build a connection with the audience. Using cliffhanger-style captions or teasers to encourage users to watch a full video or participate in a challenge. | Short-form | ✓ | Writer, filmmaker, content creator | ✓ | ✓ | Storyteller | Expressive, imaginative, and captivating | High | Overuse can be seen as inauthentic or manipulative. Can be overused and become annoying if not done well. | High | Expressive, Imaginative, Empathetic | Discussions on the art of storytelling, tutorials on narrative techniques, vlogs showcasing their creative storytelling projects | Visual | Moderate | Shares content that captivates and inspires their audience through the power of narrative, follows other influential storytellers and content creators | High | ✓ | Social Media, Video Streaming, Podcasts | Moderate |
Business Strategy, Scenario Planning, Competitive Analysis | Strategic Thinking, Problem-solving, Adaptability | Compromise, seeking objective solutions, finding common ground | Contrast Effect | High | Highlighting the differences between options to make one more appealing. This can involve comparing a video/trend to a less desirable alternative. | Detachment from Execution, Difficulty with Uncertainty, Tendency to Overthink | Applying their strategic thinking abilities to help individuals, organizations, or communities navigate complex challenges, develop comprehensive plans, and achieve their desired outcomes through the effective allocation of resources and the implementation of well-designed strategies | Competitive Advantage, Agility, Long-term Vision | Difficulty with implementation, tendency to be overly analytical, lack of flexibility | Achievement, power, impact | ✓ | ✓ | Rational, systematic, and focused on long-term goals | Premium | High | Showcasing the unique features or benefits of a particular TikTok trend or challenge compared to others. | Long-form | ✓ | Consultant, business leader, policymaker | ✓ | ✓ | Strategist | Analytical, visionary, and results-oriented | Moderate | Can be perceived as misleading if the comparison is not fair or transparent. | Low | Analytical, Forward-thinking, Adaptable | Discussions on strategic frameworks and methodologies, tutorials on strategic analysis and implementation, vlogs highlighting their successful strategic initiatives | Text | High | Shares content related to their expertise in strategic planning and problem-solving, follows influential figures in the fields of business, leadership, and decision-making | Moderate | ✓ | Online Search, Professional Publications, TV | High |
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Renewable Energy, Minimalism, Ethical Consumption | Systems Thinking, Resourcefulness, Modeling Sustainable Behaviors | Assertiveness, seeking systemic change, finding creative solutions | - | Moderate | - | ✓ | Difficulty Scaling Impact, Resistance to Compromise, Preaching to the Choir | Embracing a lifestyle that minimizes their environmental impact, advocating for the adoption of renewable energy, sustainable consumption, and circular economy practices, and inspiring others to adopt more sustainable habits and behaviors | Sustainability, Self-sufficiency, Environmental Stewardship | Difficulty with compromise, tendency to be confrontational, burnout | Environmental stewardship, self-sufficiency, making a positive impact | ✓ | ✓ | Holistic, focused on sustainability, and prioritizing the greater good | Value-oriented | Moderate | - | Long-form | ✓ | Urban planner, environmental activist, community organizer | ✓ | ✓ | Sustainable Living Advocate | Principled, environmentally conscious, and solution-oriented | Moderate | - | Moderate | Eco-conscious, Practical, Intentional | Discussions on the principles of sustainable living, tutorials on eco-friendly home and lifestyle solutions, vlogs showcasing their sustainable projects and initiatives | Visual | Moderate | Shares content related to their commitment to environmentally-conscious and socially-responsible practices, follows influencers who promote sustainable lifestyles | Moderate | Outdoor, Magazines, Online News | Moderate |
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Emerging Technologies, Software Development, Automation | Technical Expertise, Problem-solving, Adaptability | Compromise, seeking objective solutions, finding common ground | Novelty Effect | High | Capitalizing on the human attraction to new and unique experiences. This can involve introducing innovative features, effects, or challenges to capture attention and interest. | Tunnel Vision, Difficulty with Non-technical Stakeholders, Resistance to Regulation | Staying at the forefront of technological advancements, exploring the practical and transformative applications of innovative technologies, and sharing their insights on how these developments can impact various aspects of society | Progress, Efficiency, Disruption | Difficulty with balance, tendency to be obsessive, social isolation | Innovation, problem-solving, intellectual stimulation | ✓ | ✓ | Rational, systematic, and focused on efficiency and progress | Premium | High | Launching new filters, effects, or interactive elements to keep users engaged and excited about the platform. | Long-form | ✓ | Software engineer, product manager, entrepreneur | ✓ | ✓ | Technologist | Analytical, innovative, and future-oriented | High | The novelty effect can wear off over time, leading to decreased engagement. | Low | Innovative, Analytical, Future-oriented | Discussions on the latest technological breakthroughs, tutorials on using cutting-edge tools and applications, vlogs documenting their experiments with new technologies | Visual | High | Shares content related to their passion for emerging technologies and their potential to shape the future, follows influential figures in the tech industry | High | ✓ | Online Search, Video Streaming, Social Media | High |
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Longevity Research, Cybernetics, Genetic Engineering | Interdisciplinary Thinking, Risk-taking, Persistence | Compromise, seeking to understand different perspectives, finding creative solutions | Novelty Effect | High | Capitalizing on the human attraction to new and unique experiences. This can involve introducing innovative features, effects, or challenges to capture attention and interest. | Ethical Concerns, Lack of Regulation, Elitism | Exploring the potential of emerging technologies, such as genetic engineering, nanotechnology, and artificial intelligence, to enhance human capabilities, extend longevity, and potentially transcend the limitations of the human condition | Transcendence, Augmentation, Radical Self-Improvement | Difficulty with ethics, tendency to be perceived as extreme, social isolation | Progress, transcendence, personal growth | ✓ | ✓ | Rational, speculative, and focused on human enhancement | Premium | High | Launching new filters, effects, or interactive elements to keep users engaged and excited about the platform. | Long-form | ✓ | Researcher, futurist, technologist | ✓ | ✓ | Transhumanist | Visionary, analytical, and future-oriented | Moderate | The novelty effect can wear off over time, leading to decreased engagement. | Low | Visionary, Experimental, Optimistic | Discussions on the ethical implications of human augmentation, tutorials on biohacking and self-improvement techniques, vlogs highlighting their personal experiments with transhumanist practices | Text | High | Shares content related to their interest in human enhancement and the convergence of technology and biology, follows influencers who advocate for the responsible development of transhumanist technologies | Moderate | ✓ | Online Search, Wearables, Magazines | High |
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Urban Farming, Renewable Energy, DIY Skills | Practical Skills, Adaptability, Ingenuity | Compromise, seeking to understand different perspectives, finding common ground | Contrast Effect | Moderate | Highlighting the differences between options to make one more appealing. This can involve comparing a video/trend to a less desirable alternative. | ✓ | Time Constraints, Difficulty Scaling, Perceived as Eccentric | Cultivating their own food, implementing renewable energy solutions, and practicing resource conservation within the confines of an urban environment, with the goal of reducing their reliance on centralized systems and fostering greater self-sufficiency | Self-sufficiency, Community, Environmental Stewardship | Difficulty with resources, tendency to be perceived as extreme, social pressure | Sustainability, self-reliance, personal empowerment | ✓ | ✓ | Analytical, innovative, and focused on self-sufficiency | Value-oriented | Moderate | Showcasing the unique features or benefits of a particular TikTok trend or challenge compared to others. | Long-form | ✓ | Urban farmer, sustainability consultant, community organizer | ✓ | ✓ | Urban Homesteader | Resourceful, practical, and solution-oriented | Moderate | Can be perceived as misleading if the comparison is not fair or transparent. | Moderate | Self-reliant, Resourceful, Sustainability-minded | Discussions on urban gardening and food production, tutorials on small-space homesteading techniques, vlogs showcasing their urban homesteading projects | Visual | Moderate | Shares content related to their self-sufficient and sustainable lifestyle within an urban setting, follows influencers who promote urban farming and community-based resilience | Moderate | Outdoor, Magazines, Online News | Moderate |
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Plant-based Nutrition, Animal Rights, Sustainability | Discipline, Advocacy, Creativity | Compromise, seeking to understand different perspectives, finding common ground | Contrast Effect | Moderate | Highlighting the differences between options to make one more appealing. This can involve comparing a video/trend to a less desirable alternative. | ✓ | Social Isolation, Difficulty Dining Out, Potential Nutritional Deficiencies | Adhering to a strict plant-based diet, avoiding the use of animal-derived products, and promoting the ethical treatment of animals through their lifestyle choices and advocacy efforts | Ethical Consumption, Environmental Protection, Personal Wellbeing | Difficulty with social integration, tendency to be perceived as extreme, health risks | Ethics, health, environmental consciousness | ✓ | ✓ | Intuitive, focused on overall well-being, and prioritizing the greater good | Value-oriented | Moderate | Showcasing the unique features or benefits of a particular TikTok trend or challenge compared to others. | Long-form | ✓ | Chef, nutritionist, activist | ✓ | ✓ | Vegan | Principled, health-conscious, and environmentally aware | Moderate | Can be perceived as misleading if the comparison is not fair or transparent. | Moderate | Compassionate, Health-conscious, Principled | Discussions on the environmental and health benefits of veganism, tutorials on vegan cooking and nutrition, vlogs documenting their vegan experiences | Visual | Moderate | Shares content related to their plant-based diet and ethical lifestyle, follows influencers who advocate for veganism and animal rights | Moderate | Magazines, Outdoor, Online News | Moderate |
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Nonprofit Work, Activism, Skill-based Volunteering | Empathy, Collaboration, Adaptability | Compromise, active listening, finding win-win solutions | - | Moderate | - | Burnout, Difficulty Saying No, Lack of Recognition | Dedicating their time and skills to various charitable organizations, community initiatives, and social causes, with the goal of making a positive difference in the lives of others and contributing to the greater good | Service, Social Impact, Empowerment | Difficulty with boundaries, tendency to be overly invested, burnout | Helping others, making a positive impact, personal fulfillment | ✓ | ✓ | People-oriented, focused on the greater good, and consensus-driven | Value-oriented | High | - | Short-form | ✓ | Non-profit worker, community organizer, humanitarian | ✓ | ✓ | Volunteer | Altruistic, compassionate, and service-oriented | Moderate | - | Moderate | Altruistic, Community-oriented, Flexible | Discussions on the importance of volunteering and giving back, tutorials on effective volunteer work, vlogs highlighting their volunteer experiences and the causes they support | Visual | Low | Shares content related to their community service and philanthropic activities, follows non-profit organizations and social impact leaders | Moderate | TV, Radio, Print | High |
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Slow Travel, Cultural Immersion, Minimalism | Resourcefulness, Openness, Resilience | Compromise, embracing different perspectives, finding creative solutions | Novelty Effect | High | Capitalizing on the human attraction to new and unique experiences. This can involve introducing innovative features, effects, or challenges to capture attention and interest. | ✓ | Lack of Stability, Loneliness, Difficulty Maintaining Relationships | Embarking on extended journeys to diverse destinations, immersing themselves in different cultures, and embracing the freedom and personal growth that comes with a life of exploration and discovery | Freedom, Growth, Global Perspective | Difficulty with stability, tendency to be disconnected, loneliness | Freedom, exploration, personal growth | ✓ | ✓ | Intuitive, spontaneous, and focused on personal freedom | Value-oriented | Moderate | Launching new filters, effects, or interactive elements to keep users engaged and excited about the platform. | Short-form | ✓ | Traveler, outdoor guide, freelancer | ✓ | ✓ | Wanderer | Adaptable, adventurous, and independent | High | The novelty effect can wear off over time, leading to decreased engagement. | High | Adventurous, Curious, Adaptable | Travel vlogs, discussions on the joys and challenges of long-term travel, tutorials on budget-friendly travel tips | Visual | Moderate | Shares content related to their nomadic lifestyle and experiences exploring the world, follows other global travelers and adventure seekers | High | ✓ | Outdoor, Video Streaming, Social Media | Moderate |
Spirituality, Existentialism, Mindfulness | Critical Thinking, Insight, Emotional Intelligence | Compromise, seeking to understand different perspectives, finding creative solutions | Confirmation Bias | High | Presenting information that aligns with the user's existing beliefs and preferences. This can help reinforce their decision-making and make them feel more confident in their choices. | Detachment from Practical Concerns, Difficulty Applying Wisdom, Elitism | Engaging in introspective practices, studying the teachings of various philosophical and spiritual traditions, and continuously seeking to expand their knowledge, self-awareness, and inner wisdom | Meaning, Truth, Self-Awareness | Difficulty with action, tendency to be overly reflective, social isolation | Wisdom, understanding, personal growth | ✓ | ✓ | Analytical, intuitive, and focused on meaning-making | Premium | High | Curating content and recommendations that cater to the user's interests and viewing history. | Long-form | ✓ | Philosopher, spiritual teacher, lifelong learner | ✓ | ✓ | Wisdom Seeker | Introspective, philosophical, and knowledge-focused | Moderate | Can create echo chambers and limit exposure to diverse perspectives. | Low | Introspective, Philosophical, Contemplative | Discussions on the nature of wisdom and the human condition, tutorials on contemplative practices, vlogs documenting their transformative experiences | Text | High | Shares content related to their pursuit of deeper understanding and personal enlightenment, follows influential thinkers, philosophers, and spiritual leaders | Moderate | Online Search, Books, Podcasts | Moderate |
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Creative Writing, Journalism, Content Creation | Writing Skill, Attention to Detail, Creativity | Compromise, seeking to understand different perspectives, finding common ground | Liking | High | Fostering a positive association and rapport with the user. This can include using relatable language, visuals, or personalities that the user finds appealing. | ✓ | Procrastination, Perfectionism, Difficulty with Deadlines | Honing their skills in various forms of creative writing, such as fiction, poetry, or non-fiction, and using their mastery of language to captivate and inspire their audience through the power of the written word | Expression, Storytelling, Persuasion | Difficulty with conciseness, tendency to be perceived as verbose, lack of focus | Self-expression, intellectual stimulation, making an impact | ✓ | ✓ | Analytical, creative, and focused on language and communication | Premium | High | Featuring creators with a likable, authentic persona to build a connection with the audience. | Long-form | ✓ | Writer, editor, content creator | ✓ | ✓ | Wordsmith | Articulate, expressive, and detail-oriented | Moderate | Overuse can be seen as inauthentic or manipulative. | Low | Articulate, Imaginative, Observant | Discussions on the craft of writing, tutorials on effective storytelling and literary techniques, vlogs highlighting their published works or writing process | Text | High | Shares content that showcases their exceptional command of language and creative writing abilities, follows other accomplished writers and poets | Moderate | ✓ | Online Search, Books, Magazines | Moderate |
Fiction, Nonfiction, Scriptwriting | Creativity, Persistence, Attention to Detail | Compromise, embracing different perspectives, finding creative solutions | Liking, Curiosity Gap | High | Fostering a positive association and rapport with the user. Generating interest and intrigue to encourage further engagement. | ✓ | Isolation, Self-Doubt, Difficulty with Marketing and Promotion | Dedicating themselves to the craft of writing, whether it be fiction, non-fiction, poetry, or other forms of literary expression, and continuously refining their skills to create compelling and impactful written works | Artistic Expression, Exploration of Ideas, Emotional Impact | Difficulty with discipline, tendency to be perfectionistic, social isolation | Self-expression, storytelling, personal fulfillment | ✓ | ✓ | Intuitive, focused on meaning and emotion, and driven by narrative | Premium | High | Featuring creators with a likable, authentic persona to build a connection with the audience. Using cliffhanger-style captions or teasers to encourage users to watch a full video or participate in a challenge. | Long-form | ✓ | Author, journalist, copywriter | ✓ | ✓ | Writer | Imaginative, introspective, and expressive | Moderate | Overuse can be seen as inauthentic or manipulative. Can be overused and become annoying if not done well. | Low | Imaginative, Disciplined, Observant | Discussions on the writing process, tutorials on different genres and styles, vlogs documenting their writing journey | Text | High | Shares content that reflects their passion for the written word, follows other writers, authors, and literary influencers | Moderate | ✓ | Online Search, Books, Magazines | Moderate |
Asana, Meditation, Pranayama | Stress Management, Body Awareness, Emotional Regulation | Compromise, emotional detachment, seeking inner peace | Contrast Effect | Moderate | Highlighting the differences between options to make one more appealing. This can involve comparing a video/trend to a less desirable alternative. | ✓ | Inflexibility, Elitism, Difficulty Adapting to Modern Lifestyles | Engaging in a regular yoga practice, exploring different yoga traditions and philosophies, and using this mind-body practice to cultivate physical, mental, and spiritual well-being | Holistic Wellbeing, Spiritual Growth, Equanimity | Difficulty with balance, tendency to be perceived as passive, social isolation | Mindfulness, inner peace, personal growth | ✓ | ✓ | Intuitive, focused on the present, and prioritizing well-being | Value-oriented | Moderate | Showcasing the unique features or benefits of a particular TikTok trend or challenge compared to others. | Long-form | ✓ | Wellness coach, meditation teacher, spiritual practitioner | ✓ | ✓ | Yogi | Introspective, disciplined, and mindful | Moderate | Can be perceived as misleading if the comparison is not fair or transparent. | Moderate | Mindful, Centered, Disciplined | Discussions on the philosophical and spiritual aspects of yoga, tutorials on various yoga styles and techniques, vlogs showcasing their yoga experiences and personal growth | Visual | Moderate | Shares content related to their yoga practice and the holistic benefits of this ancient discipline, follows influential yoga teachers and wellness experts | Moderate | Outdoor, Magazines, Video Streaming | Moderate |
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Recycling, Upcycling, Sustainable Consumption | Creativity, Problem-solving, Advocacy | Assertiveness, seeking systemic change, finding creative solutions | - | Moderate | - | ✓ | Difficulty Scaling Impact, Social Isolation, Perceived Extremism | Actively reducing their consumption, reusing and repurposing materials, and finding creative ways to minimize the amount of waste they generate, with the goal of living a more sustainable and environmentally-conscious life | Sustainability, Circularity, Environmental Stewardship | Difficulty with compromise, tendency to be confrontational, social pressure | - | ✓ | ✓ | - | Value-oriented | Moderate | - | Long-form | ✓ | Sustainability consultant, environmental activist, community organizer | ✓ | ✓ | Zero Waste Advocate | Principled, environmentally conscious, and solution-oriented | Moderate | - | Moderate | Eco-conscious, Resourceful, Minimalist | Discussions on the principles of zero waste, tutorials on implementing waste-reducing strategies, vlogs documenting their zero waste lifestyle | Visual | Moderate | Shares content related to their commitment to reducing waste and promoting a circular economy, follows influencers who champion sustainable and eco-friendly living | Moderate | Magazines, Outdoor, Online News | Moderate |