body: Companies have trademarks on their logos. If I want to use their logos in my own production, I need permission to do so.
  
  
  But if my production makes it clear that the use of the logo is only meant to *refer* to the company, wouldn't that fall under nominative fair use, and hence I don't need permission?
  
  
  To make up an example on the spot, say I am in the smartphone market, and I want to create a commercial comparing my prices to that of my rivals, say Samsung and Apple.
  
  
  Can I then in my commercial have an Apple logo and a Samsung logo along, and next to them list some average price for their phones? 
  
  
  Clearly then the use of the logo is there only to refer to Apple/Samsung and not to claim ownership over their logo in any way?
  
  
  
title: Why can't logos of companies be used by referring to nominative fair use?