body: Due to trademarks I cannot call my new company **AppleComputers** or **CocaColaBeverages** *(obviously)*.
  
  
  What if I start using #AppleComputers hashtag in my tweets or posts on Instagram?
  
  
  **In other words: Is using a *#hashtag* of a trademark infringement?**
  
  
  I think that this area of law is new and there might not be many precedents...
  
  
  
  
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  Bonus question: Does the intention matter? What if I make it clear that I'm not associated with Apple? Even if in my mind I make it clear, who decides *(Judge, Jury, Attorney, Prosecutor)* whether it was clear enough?
  
  
  
  
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  **EDIT / UPDATE:** An example *(just made it out)* might be Greenpeace using #StopShell #StopExxon #StopBP #StopFossilFuels... My general question is use of the hashtag in social media channels. Domain / website can be seized but the hashtag will prevail...
  
  
  *(the concept of creating resilient channel of communication)*
  
  
  
title: Using #hashtag on social media - does trademark protection apply and is it possible to get sued for damages?