body: What are the necessary steps to protect a product name for a subscription based cloud application?
  
  
  Primarly I want to target the EU-market, though theoretically the product could be used worldwide.
  Outside of the EU, I specifically plan to target Russia, and the Russian speaking countries as well.
  
  
  What I did so far:
  
  
  * I own the domain name which corresponds to the product name
  * I have started a trademark protection application (EUTM) with the European Union Intellectual property office. This includes the product name, product service category and a product logo.
  
  
  In case the EUTM registration completes and confirms my trademark ownership, can I feel safe and market the product?
  
  
  
title: Guidelines for product name protection