body: I write for a University humor magazine and we are coming out with a book. Because we are a public university, we normally are allowed to publish any image we find online in our newspaper. However, because we are publishing a book we are being safe and checking copyrights of any image we decide to use. I think I have a decent grasp of how copyright laws work, however trademarks are new to me. **Are we allowed to publish a company or organization logo (Starbucks, BIG10, Penn State) in a book?** As we are a humor publication we will be making jokes about each business or organization, however we will not be presenting the joke as a fact and I felt like including their logo would not count as infringement or dilution. Most of the information I have found is about creating your own trademark and not about publishing other trademarks.
  
  
  
title: Publishing Another Company's Trademark