body: Many companies apply for multiple registrations for the same term and similar goods and services, is that worthwhile? For example, Starbucks owns dozens of registrations for "Starbucks" both as standard character marks and as stylized designs. It would seem that a single registration would already prevent others from using the name for related products and services. Why is it worthwhile to apply for many registrations for the same term in reference to similar goods and services? 
  
  
  
title: Why register many similar marks?