text: Say Media became the latest digital ad network to run into headwinds when it tried to build traffic by becoming a digital magazine publisher.
  
  The company was reportedly profitable as recently as mid-2012, when it started its content-buying and building spree.
  
  In its lifespan, it had reportedly raised $60 million from venture backers.
  
  Late last week, it acknowledged that the strategy flopped and it was putting its content sites on the block.
  
  The holdings include Jane Pratt’s xoJane, the tech site ReadWrite and Remodelista.
  
  News that Say Media was selling its content sites was first reported by Digiday.
  
  Pratt was pretty quick at getting the word out herself, tweeting: “I’m for sale.”
  
  The 52-year-old founding editor of the now-shuttered Sassy and Jane titles also listed her cell phone so she can be contacted directly.
  
  Officials at Say Media had not returned calls or e-mails by press time. Sources say that no investment banker has been hired.
  
  The company, once known as Video Egg, originally was more of a tech company, figuring out how to embed video into content.
  
  Co-founder and CEO Matthew Sanchez acknowledged to Digiday, “When we launched Say, it was really about, how do you provide technology and services for independent media,” he said.
  
  The first signs of trouble appeared in May 2013 when Say Media canceled a proposed initial public offering.
summary: Say Media became the latest digital ad network to run into headwinds when it tried to build traffic by becoming a digital magazine publisher. The company was reportedly profitable as recently as mi...