text: Lana Del Rey is trading her famed ‘blue jeans’ for H&M fashions.
  
  The 26 year-old singer lends her signature teased, 1960’s Dusty Springfield-inspired bouffant to the Swedish megachain’s latest ad campaign.
  
  Del Rey models soft sweaters and knits for the winter ad campaign, which was shot by famed fashion photographers Inez van Lamsweerde and Vinoodh Matadin.
  
  “The mood is very L.A. noir,” Donald Schneider, H&M’s creative director, told Women’s Wear Daily.
  
  The photographs also play up Del Rey’s other well-known feature -- her lips.
  
  The sultry-voiced songstress adamantly proclaims that her pout is all natural.
  
  “They're real lips, I mean. In real life my lips don't look that big,” she told T magazine in February. “I think because I cartoonized the footage of myself in the video for 'Video Games' things look exaggerated."
  
  “I’m quite pouty,” she said. “That’s just how I look when I sing.”
  
  Del Rey is becoming as well known as a fashion ‘It Girl’ as she is for her seductive, monotone singing style.
  
  The sultry-voiced songstress was photographed by Mario Testino for the March issue of Vogue UK.
  
  She also channeled both Marilyn Monroe and Jackie Kennedy Onassis in her video for the song “National Anthem,” which debuted in June.
summary: The 26 year-old Del Rey models soft sweaters and knits  for the winter ad campaign, which was shot by famed fashion photographers Inez van Lamsweerde and Vinoodh Matadin.