[0.00] You're back again? [2.30] [2.30] You've been consuming a lot of tech news lately. [4.46] [4.46] I think it's time to talk to someone. [6.46] [6.46] No, not me. [7.30] [7.30] I don't count. [8.12] [8.12] I'm not real. [8.96] [10.54] Qualcomm has announced a new series of laptop processors [13.80] [13.80] representing a quantum leap forward [16.06] [16.06] in performance and power efficiency. [18.14] [18.14] So the company has modified their Snapdragon branding [20.90] [20.90] the only way any executives know how, adding an X. [25.02] [25.02] It's because they're all teenagers in the nineties. [27.18] [27.18] But this isn't just a naming change. [28.76] [28.78] Snapdragon X chips will be the first [31.12] [31.12] publicly available processors developed by Nuvia, [34.44] [34.44] a company founded by a few key members [36.54] [36.54] of the Apple Silicon team and acquired by Qualcomm in 2021. [41.14] [41.14] Like Apple's M1 and M2, Qualcomm's upcoming laptop CPUs, [45.12] [45.12] which will be revealed at the Snapdragon summit [47.28] [47.28] later this month, [48.16] [48.16] won't simply feature modified off the shelf [50.72] [50.72] arm cortex chips, [51.92] [51.92] but a fully custom architecture called Orion. [55.34] [55.34] Building their own custom architecture [56.76] [56.76] is partly why Apple was able to achieve [58.76] [58.76] the mind blowing performance and efficiency boost [61.40] [61.40] they did with the M1, [63.04] [63.04] which made the PC master race question everything [65.84] [65.84] they had ever known. [67.12] [67.12] Gaben is just a man. [70.16] [70.16] He can bleed just like us. [72.56] [72.56] All that said, there's more than a handful of reasons [75.08] [75.08] to be skeptical that these chips will be good. [77.80] [77.80] Arm is still suing Qualcomm [79.64] [79.64] over not paying the proper royalties [81.50] [81.50] for Nuvia produced products [82.96] [82.96] and Qualcomm's existing laptop processors [85.42] [85.42] have a reputation for sucking almost as bad [88.50] [88.50] as the arm version of Windows. [90.62] [90.62] So Snapdragon X chips [92.48] [92.48] already have their work cut out for them. [94.84] [94.84] I mean, do we even want Apple Silicon chips for PCs? [98.46] [98.46] Sounds dumb. [99.62] [99.62] Microsoft has gone deep on AI, [102.22] [102.22] but they haven't quite figured out [103.66] [103.66] how to make any money off of it yet. [106.02] [106.02] Probably because they've been scrolling past [107.86] [107.86] a lot of excellent advice from former crypto bros [110.86] [110.86] on social media. [112.10] [112.10] Diamond hands. [113.50] [113.50] Create pictures of diamond hands. [116.10] [116.10] GitHub co-pilot, Microsoft's coding assistant, [118.86] [118.86] costs users $10 a month, [120.90] [120.90] but reportedly lost Microsoft over $20 per month per user [125.74] [125.74] with power users apparently costing Microsoft [128.02] [128.02] up to $80 a month in electricity costs [131.12] [131.12] and other service fees. [132.80] [132.80] One and a half million people [134.36] [134.36] have already tried GitHub co-pilot [136.18] [136.18] and Microsoft service is incredibly popular among coders, [139.72] [139.72] which is terrible news for Microsoft. [142.42] [142.42] Even worse, this isn't necessarily a problem [144.90] [144.90] that will disappear as users scale [147.02] [147.02] because the LLM that powers co-pilot sucks up resources [150.42] [150.42] like a black hole doing a keg stand. [153.14] [153.14] That's what we used to call Jimmy in college. [156.02] [156.02] As of this past April, [157.22] [157.22] ChatGPT cost OpenAI an estimated $700,000 a day just to run. [162.22] [162.90] That's probably why both Microsoft and Google [165.20] [165.20] will be charging an additional $30 per month per user [168.70] [168.70] for the recently announced AI powered upgrades [170.94] [170.94] to their business software suites. [172.96] [172.96] AI made up 10 to 15% of Google's energy consumption [176.00] [176.00] back in 2021 and researchers estimate [178.50] [178.50] that if generative AI was added to every Google search, [181.50] [181.50] it would consume as much energy [183.34] [183.34] as the entire country of Ireland. [185.62] [185.62] That's either a lot or not very much at all. [188.58] [188.58] I don't typically think of energy in units of Ireland's [192.38] [192.38] and crucially neither do the Irish. [194.80] [194.80] A California court has ruled [196.30] [196.30] that Facebook's ad targeting system is discriminatory [199.66] [199.66] because it requires advertisers [201.34] [201.34] to choose demographic characteristics like age and gender [204.70] [204.70] to determine which users will see their ads. [207.78] [207.78] This is an amplified by Facebook's lookalike audience tool [211.62] [211.62] which attempts to match businesses with potential customers [214.26] [214.26] that share similar traits to their current audience. [217.12] [217.12] To be clear, this wasn't a dispute over ads [219.54] [219.54] featuring truck nuts and whiskey flavored toothpaste. [223.06] [223.06] Real product. [224.52] [224.52] Really? [225.36] [225.36] Yes. [226.18] [226.18] Why aren't I getting those ads? [227.16] [227.16] Rather an older woman found [228.90] [228.98] that she was being excluded from ads [230.90] [230.90] offering favorable deals on life insurance [233.32] [233.32] targeted at younger men. [235.10] [235.10] If upheld, the decision might require [237.06] [237.06] every ad based platform on the internet [238.98] [238.98] to restructure their ad targeting systems [241.42] [241.42] so Meta is likely to appeal the decision. [244.02] [244.02] Can't have that. [245.22] [245.22] Also in California, the Delete Act passed into law [248.86] [248.86] which means that California data brokers [250.86] [250.86] must offer free simple channels for users [253.78] [253.78] to request that their information be deleted. [255.88] [255.88] And an expansive right to repair bill [258.14] [258.22] was also recently signed into law [259.86] [259.86] though it passed with Apple's blessing. [261.74] [261.74] So take that with a grain of salt. [264.32] [264.32] You know what they say, [265.38] [265.38] an Apple a day keeps the regulators away [268.14] [268.14] which must be why there's no Apples in Europe. [270.46] [270.46] Fun fact. [271.28] [327.92] Adobe has announced major updates to AI features [330.66] [330.66] across its creative suite [332.14] [332.14] including three new generative AI models, [334.62] [334.62] Firefly two, Firefly design and Firefly vector [339.18] [339.18] with nine grams of protein. [340.46] [340.46] Adobe is also launching its first text to vector [343.52] [343.52] image generator and they teased a new AI upscaling tool [347.44] [347.44] which can be used for both clips of old movies [349.76] [349.76] and GIFs so compressed they're about to collapse [352.46] [352.46] into a supernova. [353.66] [353.66] Deep fry. [354.56] [354.56] Another upcoming feature is fast fill, [357.00] [357.00] essentially generative fill for video. [359.48] [359.48] And unlike many companies, [360.90] [360.90] we can trust that Adobe has the bravery [362.96] [362.96] to make us pay through the nose for it all. [365.36] [365.36] T-Mobile has decided its price lock guarantee [368.64] [368.64] is only for their newest most expensive plans [372.32] [372.32] and is therefore forcibly switching subscribers [374.88] [374.88] with cheaper grandfathered plans onto higher cost ones. [378.72] [378.72] It's business. [379.88] [379.88] For the affected plans, [381.04] [381.04] customers will allegedly be alerted on the 17th [383.80] [383.80] before being charged an extra $10 a month per line. [386.64] [386.64] Something T-Mobile won't go out of their way to tell you [389.12] [389.12] is you can opt out of the change [390.62] [390.62] by calling customer service and complaining a lot. [393.16] [393.16] It's the one simple trick that cell phone providers hate. [396.32] [396.32] Intel has released two new driver updates [398.88] [398.88] for their Arc GPUs this past week. [401.08] [401.08] The first increases performance by up to 119%, [405.48] [405.48] as long as you're playing one of the 20 listed games, [408.12] [408.12] with the big winner being this year's hottest game, [411.20] [411.20] Deus Ex Human Revolution. [413.66] [413.66] It gets better every year. [415.32] [415.32] And the main character's voice sounds even more... [419.32] [419.32] I didn't ask for this. [420.40] [420.40] Even more gaspy. [421.90] [423.08] I'm part robot, you know. [425.22] [425.22] Fortunately, Intel's newest driver update [427.56] [427.56] increases star field performance by 117% or 149%, [432.56] [434.20] depending on resolution. [435.32] [435.32] To celebrate, Intel quietly released [437.16] [437.16] an even more budget graphics card, the A580. [440.92] [440.92] This would be great news if it wasn't like $10 less [443.88] [443.88] than some models of the much superior A750. [447.00] [447.00] I know you're trying to compete with Nvidia Intel, [448.84] [448.84] but that doesn't mean you should emulate [450.28] [450.28] their pricing strategy. [452.12] [452.12] Okay, so let's take a step back. [454.84] [454.84] Google has changed the default option [456.88] [457.04] for logging into personal accounts. [458.68] [458.68] Instead of putting in your password, [460.50] [460.50] users will start seeing prompts to create and use pass keys, [464.20] [464.20] which are digital credentials unlocked [466.00] [466.00] by things like a fingerprint, a face scan, a pin, [469.44] [469.44] basically anything that doesn't give you the option [471.36] [471.36] of using strong password one exclamation mark [474.00] [474.00] for every account you have. [475.72] [475.72] Pass keys are rolling out in more places [477.62] [477.62] across the tech universe, [479.28] [479.28] but you can still use your password [481.44] [481.44] and opt out of seeing the new prompts every time you log in, [484.80] [484.80] if the risk of being hacked. [486.32] [486.60] For you, it's part of the whole thrill. [488.80] [488.80] Oh no, don't hack me. [490.80] [490.80] Oh. [491.84] [491.84] That would be naughty. [493.52] [493.52] And a 22 year old Firefox bug has finally been fixed [497.20] [497.20] by a 23 year old first time Firefox coder, [501.64] [501.64] who was horrified to find out that the annoying bug [504.58] [504.58] that caused tool tips to hang around to the foreground [507.00] [507.00] even after command tabbing away from the browser [509.24] [509.24] was almost as old as they are. [511.68] [511.68] In fact, it's so old, it actually predates the name Firefox, [515.44] [515.44] going back to when the browser was just called Mozilla. [518.26] [518.26] The bug likely lasted two decades [520.44] [520.44] because it was both tricky to reproduce [522.20] [522.20] and more annoying than dangerous, just like me. [524.92] [526.00] Got him. [526.84] [526.84] And the trick to getting more tech news [528.56] [528.56] is to come back on Friday [529.88] [529.88] for another episode of Tech Linked. [531.76] [531.76] That's the kind of little tips. [533.20] [533.20] You won't learn that stuff elsewhere, so come on back. [536.52]