 Ashley Highfield , BBC director of new media and technology has said this program "Could just be the iTunes for the broadcast industry, enabling our audience to access our TV and radio programmes on their terms - anytime, any place, any how."
<coherence>  Ashley Highfield , BBC director of new media and technology has said this program "Could just be the iTunes for the broadcast industry, enabling our audience to access our TV and radio programmes on their terms - anytime, any place, any how."
 Ashley Highfield , BBC director of new media and technology . Highfield has said that this program "Could just be the iTunes for the broadcast industry, enabling our audience to access our TV and radio programmes on their terms - anytime, any place, any how."