 Ultimately, individuals can entertain multiple competing goal orientations at the same time, and strive to both outperform competitors and improve their performance.
<clarity>  Ultimately, individuals can entertain multiple competing goal orientations at the same time, and strive to both outperform competitors and improve their performance.
 Ultimately, they can entertain multiple competing goal orientations at the same time, and strive to both outperform competitors and improve their performance.